Google to launch two fun new gTLDs next month

Google Registry is continuing its piecemeal rollout of new gTLDs with the launch of .ing and .meme this September.

Both TLDs will go to sunrise for a month from September 20, with general availability from December 5.

While both will have more-expensive Early Access Period phases, .meme is also getting a Limited Registration Period where “only content creation platforms specializing in the creation and distribution of internet memes may apply”.

While .meme is a pretty self-explanatory regular TLD with standard amount of long-tail potential, I think .ing might be the first TLD ever to launch with domain hacks as the primary envisaged use case.

Google gave “design.ing or writ.ing, ink.ing or row.ing” as potential domains.

There are a finite number of English verbs that would work well with a .ing suffix, potentially limiting registrations. I doubt the TLD will pass the 50,000 name threshold at which ICANN starts charging transaction fees, unless some other use cases are found.

Domainers not welcome as .music readies September launch

The long-awaited .music gTLD finally has a set of launch dates, but it looks like actually registering and keeping hold of a name is going to be painful, especially for domain investors.

DotMusic has filed its registry launch plans with ICANN, kicking off with a two-month sunrise period on September 11. General availability seems to be slated for April 9 next year.

Before the floodgates open, there’s going to be a “Community Organization Phase” from October 16 to March 10. Judging by registry policy documents, this phase looks like an extended sunrise for “music community” members that may not necessarily qualify for regular sunrise.

It looks like applying during this phase will be free, but there will be auctions for contested names.

At all stages including GA, it looks like people will be able to register .music names as usual via registrars, but then DotMusic will carry out a post-registration check that the registrant has sufficiently high musical street cred and the name closely matches their brand.

It will delete registrations that fail to meet these criteria. Indeed, it does not consider names truly “registered” until they have past these verification checks.

The registry has come up with something called a “Music Score” — I don’t know whether that’s an intentional pun — to determine whether a registrant is eligible for a .music domain.

It’s not really clear whether this is a numerical score with a pass/fail threshold, but calculating it requires the registrant to submit evidence of intellectual property, awards, social media activity, streams, and so on — 73 categories in total.

Registrants also have to demonstrate a nexus to their domain, so Napalm Death couldn’t register justinbieber.music, for example.

These verifications will be handled by a third-party company called ID.music (the domain does not currently resolve) which is also based in DotMusic’s home nation of Cyprus.

If all of this palaver isn’t enough to deter casual registrants and domainers, there’s a strict prohibition on “domain warehousing”. The policy states “the buying and holding of MTLD domain names as assets for resale, especially in bulk is prohibited”.

Record companies will be able to register their acts in bulk, if they’re approved by DotMusic, but domainers are not welcome.

The policy also bans privacy/proxy services.

Defensive windfall on the cards for .spa? It’s not just for spas any more

Forthcoming new gTLD .spa has published its planned launch dates and registrations policies, and it’s not just for spas any more.

Asia Spa and Wellness Promotion Council, the registry, has informed ICANN that it plans to take .spa to sunrise for 30 days starting April 20 and expects to go to general availability around the start of July.

But despite being a “Community” gTLD under ICANN rules, it appears to be also marketing itself at any Italian company that uses the S.p.A corporate suffix, which is generally equivalent to the US Inc/Corp and UK Plc.

According to its eligibility criteria (pdf), under the heading “Coincidental Community Guidelines”, proof of an Italian business address should be enough for any SpA company to qualify to register.

The registry’s web site at nic.spa currently says:

Apart from the spa and wellness industry, .spa can also be a abbreviation to represent:

• Società per Azioni (a form of corporation in Italy, Public Limited Companies By Shares)
• Sociedad por acciones (Joint-stock company in South American Countries)

This offers a great opportunity for entitles in Italy and South American Countries to registered a wonderful name.

This is interesting, because ASPWC applied for .spa as a Community applicant dedicated to the spa and wellness industry.

The primary reason it’s getting to run .spa rather than rival applicant Donuts is that ASPWC won a Community Priority Evaluation, enabling it to avoid a potentially costly auction against its deeper-pocketed competitor.

There’s no mention of Italians or South Americans in its 2015 CPE result (pdf).

Donuts fought the CPE result in ICANN’s Cooperative Engagement Process for three years, but eventually backed away for unknown reasons.

In its original application, ASWPC spends a lot of time discussing its “intended use” of .spa and possible overlap with other meanings of the string. Among this text can be found:

The use of “S.p.A.” as a short form for the Italian form of stock corporation: “Società Per Azioni” is also relatively much less prevalent than the word as intended for the spa community. Furthermore, a more proper and popular way of denoting the form of corporation is “S.p.A.” with the periods included. While this is an important usage of the string “SpA”, the Registry believes that it should not take away from the significant meaning of the word “spa” in its intended use for the spa community as a TLD. Furthermore, additional preventive measures can be put in place to mitigate against any concerns for abusive utilization of the TLD in this manner.

I could find no text explicitly ruling out the Italian corporate use in the application, nor could I find any indication that it was part of the hard-C “Community” upon whose behalf ASWPC was applying for, and eventually won, the gTLD.

The application does seem to envisage some kind of reserved names list that could include S.p.A companies, but that doesn’t appear to be what the registry has in mind any more.

XYZ launches its beauty-themed gTLDs with slashed prices

XYZ.com is readying the launch of its four recently acquired beauty-themed gTLDs, along with one other.

.skin, .hair .makeup and .beauty entered their sunrise periods today, where they will stay until February 10.

All four were acquired from L’Oreal earlier this year, but .makeup was the only one that had launched and gone through its mandatory sunrise.

Despite this, XYZ is putting .makeup through what it calls a “trademark owner landrush”, where domains will cost IP owners about a grand.

That’s actually a lot cheaper than the price L’Oreal had the domains at during general availability — deterrent pricing of around $5,500 wholesale per year.

It looks like all four domains in this mini-portfolio will be priced around the $20 mark at registrars during general availability, which is due to begin March 2.

There’s also going to be an Early Access Period for seven days from February 10.

All of the above also applies to .quest, which XYZ acquired from a Hong Kong multilevel marketing firm a year ago. XYZ is marketing it as a TLD for “gurus, knowledgeable experts, and authorities in any field”.

Donuts to launch .contact next week

Almost a year and a half after buying it, Donuts is ready to launch its newest gTLD, .contact.

According to ICANN records, the sunrise period for the domain will run from September 29 to November 28.

Registrars report that general availability will begin December 9. Retail pricing is expected to be competitive with .com.

Donuts will also run its traditional Early Access Period, from December 2, a week during which prices start very high and decline day by day.

It will be an unrestricted space, as it Donuts’ wont, and I imagine the suggested use case is something similar to the .tel model — the publication of contact information.

Donuts acquired .contact from Top Level Spectrum for an undisclosed amount in April 2019.

After a year’s delay, .gay reveals launch dates

Top Level Design has revealed the launch plan for its .gay gTLD, after almost a year of delays.

General availability was originally planned for October last year, but it was pushed out twice, first due to marketing reasons and then because of coronavirus.

The new plan is for GA to begin at 1500 UTC on September 16. Unlike last year’s planned launch, there does not appear to be any special symbolism to the date.

There’s also going to be an early access period first, from September 8 through 15. This is the period where reg prices start high and reduce every day until they settle at regular GA pricing.

As I’ve previously reported, the registry has reserved five tiers of premium names, from $12,500 down to $100, all of which will renew at premium prices to deter domainers.

The base registry fee is $25, but expect to pay more at the checkout.

Most of the large registrars are on board, with half a dozen set to offer pre-regs, but I don’t see any of the big Chinese registrars on the registry’s list.

World’s youngest country launches its Nazi-risk TLD next week

South Sudan is gearing up to launch its controversial top-level domain, .ss, on Monday.

It’s being run by the National Communication Authority for the country, which was founded in 2011 after its split from Sudan and is the world’s youngest nation.

As I noted back then, while SS was the natural and obvious choice of ISO country code, it’s potentially controversial due to the risk of it being used by modern-day Nazis in honor of Hitler’s Schutzstaffel.

Arguably, the risk nine years later is even greater due to the rise of the populist, nationalist right around the world.

So some readers may be pleased to hear that the registry is playing its launch by the book, starting with a sunrise period from June 1 to July 15. Trademark owners will have to show proof of ownership.

I’m sure Hugo Boss already has an intern with a checkbook, trademark certificate and sleeping bag outside the registry’s HQ, to be sure to be first in line on Monday.

Sunrise will be followed by a landrush period from July 17 to August 17, during which names can be acquired for a premium fee.

Immediately after that there’ll be an early access period, from August 19 to August 29, with more premium fees. General availability will begin September 1.

Perhaps surprisingly, given the direction other ccTLDs have been taking over the last decade, South Sudan has opted for a three-level structure, with registrations possible under .com.ss, .net.ss, .biz.ss, .org.ss, .gov.ss, .edu.ss, .sch.ss and .me.ss.

The com/net/biz/me versions are open to all. The others require some proof that the registrant belongs to the specific category.

The registry says it plans to make direct second-level regs available “at a later date”.

Getting your hands on a .ss domain may prove difficult.

Trademark owners won’t be able to use their regular corporate registrar (at least not directly) as NCA is only currently accredited South Sudan-based registrars. So far, only two have been accredited. Neither are also ICANN-accredited.

One is rather unfortunately called JuHub. It’s apparently using a free domain from Freenom’s .ml (Mali) and is listed as having its email at Gmail, which may not inspire confidence. Its web site does not resolve for me.

The other is NamesForUs, which is already taking pre-registration requests. No pricing is available.

The registry’s web site has also been down for most of today, and appears to have been hacked by a CBD splogger at some point, neither of which bodes well.

Google launches .meet gTLD after Meet service goes free during lockdown

Google Registry is to launch its .meet gTLD next week with a sunrise period for trademark owners, but, perhaps controversially, it intends to keep the rest of the domains for itself.

It is expected that the company plans to use .meet domains in its Google Meet conferencing service, which was recently revamped and went free-to-use after Google realized that rival Zoom was eating its lunch during the coronavirus lockdown.

Google bought the .meet gTLD from Afilias back in 2015 but has kept it unused so far, even after the Meet service opened in 2017.

But according to ICANN records, it’s due to go into a one-month sunrise period from May 25, with an open-ended Trademark Claims period from June 25.

In a brief statement on its web site Google says:

Google Registry is launching the .meet TLD. This domain is Spec 9/ROCC exempt, which means we will be the registrant for all domains on the TLD and it will not be made generally available. The RRA for the TLD is available upon request, but registrations on behalf of the registry will be processed through a small number of registrars with whom the relevant product teams at Google work.

Translated from ICANN-speak, this means that Google has an exemption from Specification 9 in its .meet registry contract, releasing it from the Registry Operator Code of Conduct, which obliges registries to treat all registrars equally.

This means Google can’t sell the domains to anyone else, nor can it allow them to be controlled by anyone else, and it can use a limited pool of registrars to register names.

Spec 9 is a bit different to Spec 13, which exempts dot-brands from ICANN trademark-protection rules such as sunrise and Trademark Claims. You could argue that Spec 9 is “dot-brand lite”.

But what both Spec 9 and Spec 13 have in common is that they can’t be used in gTLDs ICANN considers a “generic string”, which is defined as:

a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others.

Does .meet qualify there? It’s undoubtedly a dictionary word, but does it also describe a class of things? Maybe.

Google’s search engine itself gives one definition of “meet” as “an organized event at which a number of races or other athletic contests are held”, which one could reasonably argue is a class of services.

When Afilias applied for .meet in 2012, it expected it to be used by dating sites.

Google did not addresses the non-genericness of the string in its Spec 9 application. That judgement appears to have been made by ICANN alone.

Previously, requests for Spec 9 exemptions from the likes of .giving, .star, .analytics, .latino, .mutual, and .channel have been rejected or withdrawn.

It seems that Spec 9 exemption is going to somewhat limit .meet’s utility, given that third-parties will not be able to get “control or use of any registrations”.

Coronavirus: more delay and free domains for .gay

Top Level Design is delaying its general-availability launch of .gay domains for an indeterminate period due to the coronavirus pandemic.

The company said that the new gTLD, which had been slated to go GA May 20, will instead carry on in its trademark holders’ sunrise period indefinitely, until it’s figured out a new launch date.

But in the meantime it’s going to offer a “limited” number of .gay domains for free to any “LGBTQ organization, community group, individual, or small business looking for ways to foster digital Pride”.

These will presumably come from the pool of 100 domains that ICANN permits new gTLD registries to allocate prior to launch, so it certainly will not be a free-for-all.

It’s not the first time Top Level Design has rescheduled its launch. It had originally planned to come out to coincide with National Coming Out Day last October, but delayed to give it more time to get its marketing ducks in a row.

It looks like prospective .gay registrants are going to have to wait until the world’s attention is not so obsessively focused on coronavirus and life has somewhat returned to normal before they nab their names.

.gay prices and availability revealed as registry promises to give 20% of revenue to charity

The long-fought, once-controversial gTLD .gay is to launch a month from now.
Top Level Design, which won the string at auction against three other applicants last February, this week informed registrars that its sunrise period will begin February 10 this year. General availability will start May 20.
The registry, which beat a mission-focused, restricted “community” applicant for .gay, also said that it will give 20% of its top-line registration revenue to two LGBT charities — GLAAD and CenterLink.
With base registry fee of $25 per domain, that’s at least $5 going to gay charities for every domain sold. Registrars are being encouraged to match that donation at the retail level.
There will also be six tiers of “premium” domains — $100, $250, $650, $2,000, $5,000 and $12,500 — for which the 20% donation will also apply. Premium domains will renew at premium prices.
Top Level Design also says it is to enforce an anti-bullying policy. Any registrant using a .gay domain for “harassment, threats, and hate speech” will stand to lose their name. It’s a complaint-based enforcement policy; the registry will not actively monitor content.
Registrants who have forums on their .gay web sites will also have to police their user-generated content, to keep it in line with registry policy.
Its official policy even includes helpline numbers for bullied gay people who are feeling suicidal.
The registry appears to be making the right noises when it comes to calming concerns that an unrestricted, non-community .gay space could do more harm than good.
The key area where it diverges from the community application, which had been backed by dozens of gay-rights groups, is the lack of a ban on pornography. I’d hazard a guess that a good chunk of registration volume will come from that space.
The launch will comprise two sunrise periods and an early access period, before .gay goes to GA.
The first sunrise is the ICANN-mandated period, open only to those trademark owners with listings in the official Trademark Clearinghouse. That will run from February 10 to March 31. A second sunrise will be open to other trademarks, validated by back-end provider CentralNic. That runs from April 6 to May 6.
Both sunrise periods will include the automatic reservation of 10 potentially confusing Latin internationalized domain name variants, generated by CentralNic algorithm. This will include strings that transpose 0 and O or e and ë, for example.
EAP, the period in which early birds can grab the names they want for premium fees that decrease every day, runs from May 11 to May 17. Prices are not yet available.
GA is May 20.
Top Level Design originally planned to launch .gay last year, timed to coincide with National Coming Out Day in the US.
The new GA date appears to land on the anniversary of a landmark gay rights ruling in the US Supreme Court, Romer v Evans, but this may just be a coincidence.
.gay is launching about a month before the 50th anniversary of the Stonewall Riots, in June, so we might see some marketing around that event.
Registrars signing up to sell .gay domains are also being given some schooling, apparently courtesy of GLAAD, about what language is currently cool and uncool to use in marketing.
Apparently, the terms “homosexual”, “sexual preference” and “transvestite” are considered offensive nowadays and are therefore verboten in registrar marketing. “Queer”, as a partially reclaimed offensive term, should be used with caution.
I suppose Top Level Design had better hope the word “gay” is not added to this list any time soon, otherwise it has a serious problem on its hands.