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Donuts racks up 8,000 sales with three gTLD launches

Kevin Murphy, September 18, 2014, Domain Registries

Donuts’ sold another 8,000 domains on the first day of base-price general availability of its three latest gTLDs — .church, .guide and .life.

.church was the strongest performer of the three, with 3,409 new names registered. Its total is now 4,044.

.guide added to 2,895 to total 3,386, while .life added 1,783 to wind up at 2,106.

These are not exceptional numbers for new gTLD launches but they’re pretty much par for the course with niche TLDs nowadays.

All three gTLDs were won by Donuts at auction against other applicants over the last 12 months.

Donuts officially richer than God after winning three new gTLD auctions

Kevin Murphy, December 19, 2013, Domain Registries

Donuts has a clear path to being awarded the .church, .life and .loans new gTLDs, following a private auction managed by Innovative Auctions this week.

Life Covenant Church and CompassRose.life have already withdrawn their applications for .church and .life respectively, and others are expected to follow soon.

Life Covenant Church, which does business at LifeChurch.tv, was described as the largest multi-site church in the US last year, with 46,000 regular attendees across 15 locations.

A lucrative business, no doubt. But apparently not lucrative enough to beat Donuts.

In the three-way contention set for .life, Donuts beat CompassRose.life, which seems to be affiliated with a Canadian housing developer and Xiamen 35.com Technology.

In .loans, which still faces Governmental Advisory Committee advice, Donuts beat fellow portfolio applicant Radix.

The losing applicants will all receive pay-offs from Donuts as a result of losing the auctions.

Innovative has now helped resolve 21 contention sets.