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Donuts officially richer than God after winning three new gTLD auctions

Kevin Murphy, December 19, 2013, Domain Registries

Donuts has a clear path to being awarded the .church, .life and .loans new gTLDs, following a private auction managed by Innovative Auctions this week.

Life Covenant Church and CompassRose.life have already withdrawn their applications for .church and .life respectively, and others are expected to follow soon.

Life Covenant Church, which does business at LifeChurch.tv, was described as the largest multi-site church in the US last year, with 46,000 regular attendees across 15 locations.

A lucrative business, no doubt. But apparently not lucrative enough to beat Donuts.

In the three-way contention set for .life, Donuts beat CompassRose.life, which seems to be affiliated with a Canadian housing developer and Xiamen 35.com Technology.

In .loans, which still faces Governmental Advisory Committee advice, Donuts beat fellow portfolio applicant Radix.

The losing applicants will all receive pay-offs from Donuts as a result of losing the auctions.

Innovative has now helped resolve 21 contention sets.