L’Oreal has withdrawn another of its dot-brand new gTLD applications.
This time it’s .matrix, for one of its hair-care product brands.
It’s the eighth of L’Oreal’s 14 original new gTLD applications to be withdrawn, after .欧莱雅, .kiehls, .loreal, .garnier, .maybelline, .kerastase, and .redken.
Only .lancome remains of its dot-brand applications. It has already passed Initial Evaluation, unlike the others which tend to get dropped shortly before results are posted, to secure a bigger refund.
Its “closed generic” bids for .skin, .beauty, .hair, .makeup and .salon are all still active and have all passed IE.
Four new gTLD application were withdrawn overnight, including the first “closed generic” bid to be dropped since ICANN implemented a freeze on such applications.
Today’s withdrawals are:
- .movie — Of the eight applications for this string, this Dish DBS bid was one of only two proposed with single-registrant business models. It would have undoubtedly have been captured by the current ICANN hold on closed generics.
- .chesapeake — A dot-brand filed by Chesapeake Energy. It had already passed Initial Evaluation. While arguably a geographic string, it had not been classified as such by ICANN and had no objections or GAC advice.
- .chk — An abbreviation of the above, matching Chesapeake’s stock market ticker symbol. It had also already passed IE and had a clear run at delegation.
- .kerastase Yet another L’Oreal dot-brand application, the sixth of its original 14 bids to be withdrawn.
The total withdrawals to date now stands at 94, 49 of which were uncontested.
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its
first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the
first latest of many withdrawals?
Executives from Google, L’Oreal and The Boston Globe have been lined up to speak at the new gTLD marketing conference taking placing New York next month.
Hal Bailey, director of Google’s domains business, will speak on the panel “Domains in 2015, 2020, 2025: A View of the dot Future” at the Digital Marketing & gTLD Strategy Congress, according to organizers.
L’Oreal’s chief digital officer has dropped out of the conference, but he has been replaced by Brigitte King, senior vice president of the company’s digital business.
L’Oreal and Google are two of the new gTLD applicants currently under fire for applying for so-called “closed generic” gTLDs, which could make for some interesting discussions.
King will chair the conference and deliver a keynote entitled “The L’Oreal Story: Building Beauty Brands with Digital, Data and Direct Relationships”. L’Oreal has applied for 13 new gTLDs.
The Boston Globe, which has applied for .boston, is sending Jeff Moriarty, it vice president for digital products, and industry IP lawyer Bart Lieben to talk about the newspaper’s plans for the gTLD.
Momentum Consulting, which is organization the dot-brand focused event, says it has 80 confirmed attendees and is on target to have more than its expected 120 by the time ticket sales close.
DI will also be in attendance. I’m hosting a fireside chat with ICANN’s Sally Costerton, head of stakeholder relations.
The conference runs March 11-12 in New York City.