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.mii becomes the first new gTLD to face rejection

The applied-for new gTLD .mii is too similar to the US military gTLD .mil and will therefore be rejected by ICANN.

While many applications have been withdrawn, this is the first involuntary rejection to be announced by ICANN.

The applicant for .mii was MiTek USA, described by DI previously as the filer of the stupidest new gTLD applications of the current round.

It also applied for .connector, .mitek and .sapphire, the names of its product categories and brands.

All four of its applications will be formally rejected when ICANN publishes its Initial Evaluation results.

MiTek didn’t bother to answer the most basic questions in the new gTLD application, simply stating “TLD will not be resold. Purchased for brand protection only.” on almost every line.

The decision by the String Similarity Panel to rule .mii confusingly similar to .mil confirms what we already knew from the .hotels/.hoteis ruling — the letters I and L are confusing.

String similarity testing compares upper and lower-case letters as well as, I believe, different typefaces.

The stupidest gTLD applications I’ve seen so far

Who the hell advised these guys?

Mitek USA, a maker of prefabricated building components (hinges, brackets, etc), has applied for four new generic top-level domains with the shoddiest applications I’ve seen so far.

For pretty much every question that requires any thought to answer, the company has simply replied “TLD will not be resold. Purchased for brand protection only.”

The phrase appears 13 times in each of the four applications.

The applications — for .mitek, .connectors, .sapphire (a brand) and .mii — therefore all appear to be a colossal waste of money.

With no answers to any technical questions beyond “TLD will not be resold. Purchased for brand protection only”, there’s no way they can pass the technical portion of the Initial Evaluation.

The bids, therefore, are completely useless. Even if the strings had been contended (they’re not), there’s no advantage to having a horse in the race if it’s guaranteed to fall at the first fence.

I ask again: who the hell advised these guys?