GoDaddy wants to cut the bullshit from .xxx

GoDaddy Registry wants to drop a big chunk of nonsense from the contract governing its .xxx domain, some 20 years after it was applied for as a “Sponsored” gTLD.

It’s asked ICANN if it can kill off its sponsor, the International Foundation For Online Responsibility, and sign up to something closer to the Base New gTLD Registry Agreement, the contract that all new gTLDs from the 2012 application round are on.

GoDaddy’s .porn, .adult and .sex gTLDs have been on a non-sponsored contract for a decade to no complaint, though they haven’t sold nearly as many domains as .xxx.

IFFOR’s board, the IFFOR Ombudsman, and .xxx registrants polled by GoDaddy all agree that the “sponsored” classification is no longer needed, GoDaddy VP Nicolai Bezsonoff told ICANN VP Russ Weinstein (pdf).

The registry wants ICANN to put out a non-sponsored version of the .xxx contract out for public comment.

It looks like a fait accompli. GoDaddy and ICANN have been negotiating the renewal of the .xxx contract, which was due to expire in 2021, for at least three years. It’s difficult to imagine a scenario in which the two parties have not already agreed terms.

Nobody who doesn’t get paid by IFFOR will miss IFFOR. For 20 years it’s been the domain industry’s least-convincing merkin, existing entirely to give original .xxx manager ICM Registry (and then MMX, then GoDaddy, following industry consolidation) the illusion that it had community support for selling porn domains.

ICM created IFFOR when it applied for .xxx in 2003 during ICANN’s well-intentioned but poorly considered and ill-fated “sponsored TLD” round, where applicants had to show they had support from a community related to their chosen string.

Because the porn industry, particularly in the US, hated the idea of a .xxx domain — erroneously believing governments would force all porn sites into it and then shut it down — ICM was forced to pull a community out of its backside. And thence IFFOR was born.

IFFOR was designed to be a mini-ICANN. It was to have a board, policy-making committees, an ombudsman, oversight, transparency, etc. Its foundational documents (pdf), list 14 obligations, most of which were never fulfilled to any meaningful extent.

Judging by its web site, it’s never made a single policy since it was formed in 2011. But we can’t be sure, because the web site has been poorly maintained (a breach of the first of its original 14 commitments), with no board minutes published for the last six years (despite employing a full-time staffer on a $60,000 salary who, tax forms say, works 40 hours a week).

It did come up with something called a “Policy Engine” for new gTLD registries around the time of the 2012 round, but discontinued it a year later when nobody wanted it.

IFFOR, a not-for-profit registered in California, was supposed to receive $10 from ICM for every registered, resolving .xxx domain and use a portion of that to issue grants to worthy causes related to its mission — child protection, free speech, and so on.

While IFFOR did announce two $5,000 awards in 2013, its tax filings have not reported a single penny spent on grants since 2011. Nada.

IFFOR’s charter seems to have been renegotiated behind the scenes at some point, when .xxx turned out to not be quite the internet cash machine its founders had hoped for. From 2011 to 2014 it was rolling in cash — getting over $1 million from ICM in 2013 — but from 2016 it’s been receiving a flat $100,000 a year, most of which is spent on director salaries.

At around the same time, instead of issuing cash grants, IFFOR started producing an “educational program” for UK schools called AtFirstSite. Aimed at 11 to 14-year-olds, it covers topics such as sexting, dick pics and online pornography, with a clear emphasis on keeping young teens safe online.

AtFirstSite carried a price tag of £150, but the revenue lines on tax forms since 2016 suggest none were ever sold. Instead, the program was given for free to schools that asked for it and this was called a “grant”, to satisfy IFFOR’s grant-giving mandate.

The program — which consists of a PDF and a PowerPoint presentation — is now free, and can be downloaded here , if you want to bemuse an 11-year-old with a reference to Rihanna and Chris Brown’s destructive relationship, which ended before they were born.

Closing IFFOR is not going to cause anyone to lose any sleep, but it will nevertheless be interesting to see whether anyone objects to .xxx losing its “sponsored TLD” status when ICANN opens the contract to public comment.

GoDaddy shutters Twitter accounts after MMX deal

GoDaddy is closing down a bunch of Twitter accounts it acquired when it bought MMX last year.

The company this morning notified followers of 13 TLD-specific feeds that it will no longer post updates and that they should subscribe to @GoDaddyRegistry instead.

We will no longer be posting to this account. To all our followers, we hope you’ve found this channel helpful.

To stay informed about alternate domain extensions we will be posting related content @GoDaddyRegistry.

We can’t wait to see you there. pic.twitter.com/EBn9Nxwcjg

— .vodka (@DotVodka) August 18, 2022

Accounts such as @GetDotFishing, @JoinDotYoga and @DotWorkDomains were affected. They hadn’t posted much in a couple of years.

GoDaddy last year acquired MMX’s portfolio of .law, .abogado (“lawyer” in Spanish), .beer, .casa (“home” in Spanish), .cooking, .dds (“dentists” in American), .fashion, .fishing, .fit, .garden, .horse, .luxe, .rodeo, .surf, .vip, .vodka, .wedding, .work, .yoga, .xxx, .porn, .adult and .sex gTLDs.

Not ever gTLD had its own Twitter account.

The deal was worth about $120 million and led to MMX winding down earlier this year.

.xxx shows up in botnet top-five TLDs for the first time

It is a truth universally acknowledged that the cheaper a TLD, the more likely it is to be abused by bad actors, and that may be what happened to .xxx in the fourth quarter.

SpamHaus listed .xxx as its fourth most-abused TLD for botnet command and control domains in its newly published Q4 statistics, a new entry on the top 20 table that raised researchers’ eyebrows.

From zero, .xxx went up to 223 C&C domains in the period, sandwiched between .ga’s 143 and .xyz’s 396, SpamHaus said. It worked out to 2.4% of .xxx’s active domains, the compamny said.

.com was of course still the runaway leader, with 3,719 C&C domains. .top came in second, with 715 domains.

SpamHaus said:

We don’t often see new TLD entries within the top five of this Botnet C&C Top 20; however, .xxx, an adult TLD, run by registry ICM, has entered at #4. With less than 10,000 active domains but a total of 223 domains associated with botnet C&C activity in Q4 we can only assume that there are problems.

It’s noteworthy because .xxx is not a cheap TLD. With wholesale prices around $60, they usually sell for around $100 a year. Botnet operators, like other types of malefactor, usually choose cheap domains for their activities.

But in 2021 .xxx was celebrating its 10th anniversary, and at least one company was offering names at a .com-equivalent $10 a year, starting in the middle of the year and extending into Q4.

While .xxx registry ICM is now owned by GoDaddy, it was still part of MMX at the time the pricing promotion began.

New gTLD pioneer MMX to wind up

MMX, the new gTLD registry also known as Minds + Machines, has decided to close down and de-list.

The company said today that it plans to return its remaining cash to investors through a tender offer and then cancel its remaining shares, which are listed on London’s Alternative Investment Market.

The cancellation plan is subject to shareholder approval at a February 7 general meeting, but the tender does not require approval.

MMX will buy back shares to the tune of £19 million ($26 million) at 10.4 pence per share, a premium of 26.1% on yesterday’s closing price and 24.8% on the last month’s average price.

It follows an $80 million tender offer completed in October.

MMX sold off its major assets — 22 new gTLD registry contracts — to GoDaddy last year in a $120 million deal, and has wound down its legacy registrar businesses.

Now, all that remains is a transition services agreement with GoDaddy, which will soon end.

There had been talk of using the AIM listing as a reverse-takeover vehicle for an operating business seeking quick access to the public markets, but it appears that’s no longer on the table.

If everything goes according to plan, MMX will cease to exist as a public company on February 22. Shareholders have until January 28 to accept the tender offer.

It seems the remaining shareholders will be losing out — if the tender offer is fully subscribed, they’ll only get to sell one share for every 1.485 shares they currently own.

Virgin territory as GoDaddy pushes $30 million porn domain renewals

Brand owners big and small are in for a potential surprise December 1, as their 10-year-old .xxx domain blocks expire and registrars bill their customers to convert them into a new annually-renewing GoDaddy service.

GoDaddy confirmed to DI today that it will “auto-convert” the old Sunrise B blocks, first sold by ICM Registry in 2011, to its new AdultBlock service, which provides essentially the same functionality but across four TLDs rather than one.

Tony Kirsch, head of professional services at GoDaddy Registry, said:

Registrars have been contacting all the Sunrise B owners and advising them that as of December 1 they will be grandfathered and automatically converted into an AdultBlock service, but they have a choice to expire that or stop that happening prior to December 1.

And if it is that they don’t do that before December 1, we’ll still give them a grace period of at least 45 days. If that happens they can then, as you’d normally do, just turn around to the registrar and say “We don’t want that” and we will of course refund the money.

This means that GoDaddy, which acquired .xxx and ICM from MMX earlier this year, is billing its .xxx registrar partners to convert and renew what could be as many as 81,000 Sunrise B blocks.

While the registry fee for AdultBlock has not been published, retail registrars I checked have priced the service at $370 to $400 per year, which we can probably assume is low-end pricing. Most .xxx domains are sold via the specialist brand-protection registrars like CSC and Markmonitor, which sometimes have more complex pricing.

So that’s something in the ballpark of $30 million worth of renewal invoices being sent out in the coming weeks, for something in many cases brand owners may have institutionally forgot about.

Kirsch said that AdultBlock was introduced by MMX about 18 months ago and that registrars have been preparing their customers for the Sunrise B expiration for some time.

Sunrise B was a program, unprecedented in the industry at the time, whereby trademark owners could pay a one-off fee — ICM charged its registrars about $160 wholesale — to have their brands removed from the available pool.

The domains exist in the .xxx zone file and resolve to a black page bearing the words “This domain has been reserved from registration”, but they’re not registered and usable like normal defensive or sunrise registrations would be.

Companies got to avoid not only the potential embarrassment of being porn-squatted, but also the hassle of having to explain to a tabloid reporter why they “owned” the .xxx domain in question.

The term of the Sunrise B block was 10 years. ICM told me at the time that this was because the company’s initial registry contract with ICANN only lasted for 10 years, so it was legally unable to sell longer-term blocks, but I’ve never been sure how much I buy that explanation.

Regardless, that 10 year period comes to an end in two weeks.

Because Sunrise B was unprecedented, this first renewal phase is also unprecedented. We’re in virgin territory (pun, of course, very much intended) here.

Will we see the industry’s first public “block junk drop”?

There are a number of reasons to believe trademark owners, assuming they don’t just blindly pay their registrar’s invoices, would choose to allow their blocks to expire or to ask for a refund after the fact.

First, the price has gone up — a lot.

While ICM charged $160 for a 10-year Sunrise B block (maybe marked up by registrars to a few hundred bucks) brand owners can expect to pay something like $3,000 retail for a single string blocked for 10 years.

But buyers do get a bit more bang for their buck. Unlike Sunrise B, AdultBlock also blocks the trademark in three additional GoDaddy-owned TLDs — .porn, .sex and .adult — as standard.

Kirsch said he expects buyers to see a 40% to 50% saving compared to the cost of defensively registering each domain individually.

Second, the appetite for defensive registrations has waned over the past 10 years, with trademark owners employing more nuanced approaches to brand protection, largely due to the flood of new gTLDs since 2013.

When .adult, .sex and .porn launched, without the possibility of Sunrise B blocks, they got about 2,000 regular sunrise registrations each. And that’s extraordinarily high — for most new gTLDs a couple hundred was a good turnout.

Third, the .xxx launch attracted a whole lot of controversy and overreaction, and the .xxx zone file today contains a lot of Sunrise B crap.

When I scrolled a little through the zone, cherry-picking silly-looking blocks in 2019, I found these examples:

100percentwholewheatthatkidslovetoeat.xxx, 101waystoleaveagameshow.xxx, 1firstnationalmergersandacquisitions.xxx, 1stchoiceliquorsuperstore.xxx, 2bupushingalltherightbuttons.xxx, 247claimsservicethesupportyouneed30minutesguaranteed.xxx, 3pathpowerdeliverysystembypioneermagneticsinc.xxx

Is it worth $400 a year to block the trademark “100 Percent Whole Wheat That Kids Love To Eat”? Is there any real danger of a cybersquatter going after that particular brand (apart from the fact that I’ve now written about it twice)?

Kirsch said a “small percentage” of Sunrise B owners have already said they don’t want to convert, but given that the rest will auto-convert, and that the registrars are doing all the customer-facing stuff, the company has limited visibility into likely uptake.

Brian King, director of policy at MarkMonitor, told us: “We generally encourage our clients to consider blocks. They can be cost effective and a lot of times clients would rather have their brand be unavailable without having to register in TLDs where they don’t want to own domain registrations for any number of reasons.”

One reason brand owners may want to consider converting to AdultBlock — it’s rumored that GoDaddy will be relaxing its eligibility criteria for .xxx next year, removing the requirement for registrants to have a nexus to the porn industry.

It’s always been kind of a bullshit rule, basically a hack to allow ICM to run a “sponsored” TLD under ICANN’s rules from the 2003 application round, but doing away with it would potentially make it easier for cybersquatters to get their hands on .xxx domains.

CSC told customers in a recent webinar that the rules are likely to be changed next year, increasing the risk of cybersquatting.

There’s some circumstantial evidence to suggest that CSC might be on to something — pretty much every “sponsored” gTLD from the same 2003 application round as .xxx has relaxed their reg rules to some extent, sometimes when their contracts come up for renewal and ICANN tries to normalize them with the text of the standard 2012-round agreement.

And GoDaddy’s .xxx contract with ICANN is being renegotiated right now. It was due to expire in March, but it was extended in February until December 15, a little under a month from now. We may soon see ICANN open up the new text for public comment.

Kirsch, who’s not part of the negotiations, could not confirm that the eligibility relaxation is going to happen or that it’s something GoDaddy is pushing for.

If it were to happen, it wouldn’t be for some time, and it wouldn’t necessarily impact on the December 1 deadline for Sunrise B conversions, which is going to be interesting to watch in its own right.

“There are registrations that are protecting people’s trademarks that are expiring and our primary objective here is to ensure that that protection continues, and that’s what we’ll do,” GoDaddy’s Kirsch said.

“If we just let them expire, it would create a lot of opportunity for brand infringement. Faced with that choice, our primary objective is to protect trademark owners,” he said.

Nothing but losses ahead for MMX

Former new gTLD registry MMX has delivered its latest set of financial results and warned that, without any operating business, it will be loss-making for the foreseeable future.

The company today reported a first-half loss of $783,000, compared to a loss of $1.25 million in the year-ago period.

That’s calculated from its ongoing operations, which since the $120 million sale of its registry business to GoDaddy comprises no revenue-generating activities but substantial costs keeping the company running and maintaining its listing on the AIM stock market.

Profit from discontinued operations was $3.38 million, compared to $2.68 million.

It still has small “RSP” business, providing non-technical back-office management services to a few former gTLD partners, but this will be wound down or sold off.

CEO Tony Farrow said in a statement:

We are now in the process of delivering the transition services agreed with GoDaddy Registry and disposing of, or otherwise winding down, our RSP Business. Whilst the transition services are being provided on a cost recovery basis, the Company’s ongoing administrative and other public company costs will result in operating losses for the Group going forward.

When the winding down of existing businesses is done, MMX will look for acquisition opportunities or act as a vessel for a reverse takeover.

It’s currently returning $80 million of its GoDaddy cash to investors with a buyback, but this is not enough to clear all of its shares.

MMX to return GoDaddy cash to investors

Former new gTLD portfolio registry Minds + Machines (MMX) said Friday that it has started returning most of its recent GoDaddy windfall to shareholders.

It has launched a tender offer to buy back £58 million ($80 million) worth of shares, after selling off its wedge of 20-odd ICANN contracts to the registrar giant.

The offer price is 9.6p ($0.13) per share. MMX said that’s a premium of 12.9% on its September 8 closing price and 13.1% over the average between August 11 and September 8.

It’s roughly the same price shares were trading for at the start of 2012, when ICANN opened the last new gTLD application window, but substantially lower than its peak when it started making new gTLD money a couple years later.

The proposal does not cover all of its shares; over 31% will remain in shareholder hands after the tender offer expires October 1.

The company has about $110 million in cash right now, and expects to spend $24 million of that on the GoDaddy transition, taxes, employee payments, professional services and the like, as it winds down over the fourth quarter.

MMX will retain its listing on AIM in London after the wind-down of operations, making it a vessel for a potential reverse-takeover, in which another company (not necessarily in the domains business) could back into it for an easier way into the public markets.

The company sold its registry portfolio to GoDaddy for about $120 million, and has wound down its registrars.

GoDaddy and MMX delay closure of $120 million gTLD deal

GoDaddy and MMX have extended the deadline for final closure of their $120 million gTLD acquisition deal by a couple weeks.

MMX said this week the delay is to give them more time to seek approvals from business partners in the four gTLDs that have not already made the move, believed to be .bayern, .boston, .miami and .nrw.

These are all geographic strings that require local government sign-off to complete the transfers.

The deadline had been August 7. It’s now August 23.

GoDaddy Registry has already taken control of 23 of MMX’s gTLDS.

GoDaddy welcomes four porn TLDs

GoDaddy may not have the raunchy public image it once promoted, but it’s now the official registry for tens of thousands of porn-related domain names.

The gTLDs .xxx, .porn, .adult and .sex made the move from UNR’s back-end to GoDaddy Registry this week, IANA records show.

These almost certainly the TLDs that MMX was talking about last week when it said it had ICANN approval to reassign four contracts, which it did not name.

IANA records still show the sponsor as ICM Registry for all four, suggesting the deal was structured a little differently to the 20-odd other gTLDs in MMX’s portfolio, which are still with MMX.

MMX said earlier this year that it was selling its entire portfolio to GoDaddy for at least $120 million.

.xxx, which launched the earliest — pre-2012 — is the largest of the TLDs, with around 55,000 names under management. .porn has about 10,000 and the other two have about 8,000 each.

MMX gets nod to sell 22 gTLDs to GoDaddy

New gTLD registry MMX expects to shortly offload most of its portfolio of strings to GoDaddy Registry after receiving ICANN approvals.

The company said today that its transfer requests for four of its gTLD contracts have received full ICANN approval.

Another 18 have received conditional ICANN approval, and MMX believes it has met these unspecified conditions.

Another five of its stable that are not fully owned and operated still require the nod from its partners.

MMX said in April that it planned to sell its entire portfolio to GoDaddy, after which it is expected the company will be wound down.

The company did not break down which transfer have received full approval, conditional approval, or are still waiting for approval.

It gTLDs are: .cooking, .fishing, .horse, .miami, .rodeo, .vodka, .beer, .luxe, .surf, .nrw, .work, .budapest, .casa, .abogado, .wedding, .yoga, .fashion, .garden, .fit, .vip, .dds, .xxx, .porn, .adult, .sex, .boston, .london and .bayern.