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.moscow beats .москва 22-to-1 in sunrise

The concurrent sunrise periods of .moscow and .москва have unsurprisingly seen the Latin-script new gTLD trounce the Cyrillic version.

There were 154 registrations in .moscow, according to FAITID, the registry for both gTLDs, compared to just seven in .москва.

They’re both pretty low numbers, but they’re quite typical for new gTLDs. The .moscow number is actually a little above average.

And two of the IDN registrations appear to be for generic terms — мы.москва (“we.moscow”) and скачать.москва (“download.moscow”) — masquerading as trademarks, which happens a lot in new gTLDs.

There are many reasons why the Latin script beat the Cyrillic.

Sergey Gorbunov, head of international relations at FAITID, said that Russian holders of Cyrillic-script trademarks may not be very familiar with the Trademark Clearinghouse.

There are only 127 Cyrillic strings protected in the TMCH right now, he said. Non-Russian brands are also less likely to have their names protected in Cyrillic, he said.

Apple registered 11 Latin-script domains in the sunrise, according to Gorbunov, making it the biggest single registrant.

In what is possibly the longest launch phase of any new gTLD to date, there now follow two “Limited Registration Periods” for Russia and Moscow-based organizations, which end August 25.

A landrush period will kick off September 24 and FAITID expects to go to general availability on December 1.

Sedari wins .moscow contract

Kevin Murphy, January 25, 2012, Domain Registries

Registry services start-up Sedari has won a deal to support for an application for the .moscow and .МОСКВА generic top-level domains.

The deal is with the non-profit Foundation for Assistance for Internet Technologies and Infrastructure Development, which is handling Moscow’s official bid.

It’s Sedari’s first contract with a city gTLD bid, according to the company.

FAITID describes the company as its “strategic international partner”, chosen to help out with the application due to its expertise with all things ICANN.

RU-Center, the largest Russian registrar, is still its key partner in Russia.

Little interest in Russian gTLDs?

Kevin Murphy, January 18, 2012, Domain Registries

Despite being given the opportunity to launch top-level domains in Cyrillic script, only a handful of companies from Russia are expected to apply to ICANN for new gTLDs.

That’s according to Andrey Kolesnikov, CEO of Coordination Center for TLD RU, which runs the country’s .ru and .РФ registries.

“There won’t be many applications from Russia, only from about 10 companies,” he said at a recent press conference, while estimating at least 1,000 applications overall.

Just 10 applicants is a surprisingly low estimate, given the resurgence of interest in Russian domain names in 2011.

The year-old .РФ (.rf, for Russian Federation) domain has been a roaring success in volume terms. Launched in late 2010, it now has about a million registered domains.

CC itself is planning to apply for .ДЕТИ, which means “.children” in Russian.

RU-Center, the largest Russian registrar, intends to apply for the city-gTLDs .МОСКВА and .moscow.

Other IDN-friendly nations may be more enthusiastic about new gTLDs. ICANN CEO Rod Beckstrom said last week that he heard that Indian companies could apply for as many as 100.