eNom reseller NameCheap is actually in the top 10 largest registrars in terms of domains under management, judging by data in regulatory documents filed by eNom parent Rightside.
According to a Rightside SEC filing related to its spin-off from Demand Media, NameCheap accounted for 23% of the company’s total domains under management as of September 30.
With the same document declaring Rightside has over 12 million names under management as of the same date, NameCheap apparently looks after just under 2.8 million domains.
By my reckoning, this means NameCheap is very probably the ninth-largest registrar by DUM out there, sandwiched between GMO Internet and FastDomain.
My comparison is not completely apples-to-apples — NameCheap’s number may include ccTLD registrations and I’m levering the company into a gTLDs-only league table — so may not be fully reliable.
But it’s the first solid indication of the size of NameCheap’s business I’ve seen in a while.
While NameCheap is accredited by ICANN in its own right, it has never registered more than a handful of domains under its own name, leaving it in the sub-900 range in the DUM league table.
According to Rightside, NameCheap is under contract to exclusively use eNom’s wholesale services until December 2014, but the deal does have one-year renewals built in.
Directi appears to be the last man standing in the three-way tie-up for .online, following the latest new gTLD withdrawals.
Namecheap has dropped its .online application, closely following Tucows, which dropped its bid a couple of weeks ago.
The three companies announced a deal in March to see them cooperate to win the contested TLD, but at the time it wasn’t clear which applicants would pull out.
Directi’s bid (filed by DotOnline Inc under the Radix brand) remains. It has already passed Initial Evaluation, which may be part of the reason its application was chosen as the “winner”.
The gTLD is still contested, however. Directi is competing with Donuts, I-Registry and Dot Online LLC.
Separately today, a curious two-way dot-brand battle seems to have had its final twist, with Guardian Life Insurance’s withdrawal of its application for .guardianlife.
The insurance company and newspaper publisher Guardian News and Media had both applied for gTLDs containing the string “guardian”. There were originally five, but only two remain.
It now looks like Guardian News will get .theguardian, having previously conceded .guardian to its brand rival and dropping its bid for .guardianmedia.
It appears that there’s been more than a bit of strategic applying, and maybe some deal-making, here.
Neither remaining application is contested, and neither have objections. It’s likely that .guardian is captured by the Governmental Advisory Committee’s advice against “closed generics”, however.
Three applicants for the .online gTLD appear to have settled their differences in what I believe is the first public example of new gTLD contention set consolidation.
Tucows, Directi and Namecheap said today that that they plan to “work together to manage the .online registry.” From the press release:
applicants for the same TLDs have begun to compete, negotiate, and, in some cases, join forces to ultimately produce one winning bid.
The first such alliance was revealed today, when domain industry veterans Directi, Tucows and Namecheap announced that they would work together to manage the .online registry.
The companies are of course three of the most successful domain name registrars out there.
The press release does not specify how the combination will be carried out. Under ICANN rules, two of the applicants would have to drop their applications. It’s not possible to resubmit as a joint venture.
It also does not acknowledge that there are three other applicants for .online — Donuts and smaller portfolio applicants Dot Online LLC and I-REGISTRY Ltd — which are not party to the agreement.
NameCheap has decided to bring back the promotion that saw roughly 20,000 domain names transferred to it from Go Daddy, in protest of the company’s stance on US legislation, a year ago.
Its “second annual Move Your Domain Day” will be on January 22, with inbound transfers costing $3.99 (a buck cheaper than last year) on domains in the five biggest gTLDs.
It will donate $0.50 to the Electronic Frontier Foundation for every transfer, escalating to $1 and $1.50 if it gets more than 10,000 and 20,000 domains respectively.
The original promo was an opportunistic move to capitalize on Go Daddy’s support for the censor-happy Stop Online Piracy Act, which caused a great deal of controversy a year ago.
SOPA is now of course dead, and the senior Go Daddy executive who was most vocally in support of the bill, general counsel Christine Jones, is no longer with the company.
Go Daddy lost tens of thousands of domain name registrations totaling hundreds of thousands of dollars in lost recurring revenue due to yesterday’s SOPA-related boycott.
NameCheap, the eNom reseller that spearheaded the campaign against Go Daddy, said on Twitter that it had raised over $25,000 for the Electronic Frontier Foundation, suggesting that it saw over 25,000 inbound transfers using its SOPASUCKS discount code.
Twitter noise also suggests that several other registrars, such as Name.com and Gandi, gained from the protest.
The boycott went ahead due to Go Daddy’s former support of the Stop Online Piracy Act, which many Americans believe will infringe civil liberties by erecting a great big DNS firewall around the country.
The company withdrew its support for the bill before Christmas, but many customers either chose to ignore its new stance or to point out that “not supporting” did not necessarily mean “opposing”.
Frankly, I think many people just wanted to lash out, and withdrawing business from a company with an established reputation for being a bit downmarket is a lot easier than, say, turning off SOPA-supporting ESPN or cutting up your SOPA-supporting Visa card.
Warren Adelman, Go Daddy’s new CEO, issued this statement last night, clarifying the company’s position:
We have observed a spike in domain name transfers, which are running above normal rates and which we attribute to Go Daddy’s prior support for SOPA, which was reversed.
Go Daddy opposes SOPA because the legislation has not fulfilled its basic requirement to build a consensus among stake-holders in the technology and Internet communities. Our company regrets the loss of any of our customers, who remain our highest priority, and we hope to repair those relationships and win back their business over time.
The company has over 50 million domains under management. Even if 50,000 were transferred to other registrars, that’s still only 0.1% of Go Daddy’s installed base.
Name server records compiled by DailyChanges also heavily suggest that the company sold over 43,000 new domain registrations yesterday.
The fact that Adelman chose to eat humble pie rather than pointing this out was probably a wise PR decision.
Also, NameCheap deserves some kudos for running a very effective social media campaign.