I’m not going to NamesCon this year. Scheduling conflicts, personal life, blah blah blah. You don’t need to know.
It’s a shame, as I’ve enjoyed the show in previous years and there’s usually plenty to be learned even if, like me, you’re not a domain investor.
So while I won’t be there, I thought I’d put together a list of sessions that I’d be likely to attend in my capacity as a non-domainer, if I were attending. Which I’m not.
Don’t get me wrong, I usually find the domainer-focused stuff interesting. It’s just less interesting to me because DI is not an investment tip sheet and I personally have no pony in the race.
In agenda order…
The Evolution of Domaining
This is Frank Schilling’s seemingly annual keynote, this year subtitled “A vision for the future of domaining and how we’re going to get there. The next wave of passive income generation for the savvy domainer.”
While it’s certainly got a domainer-leaning theme, the Uniregistry CEO’s speeches are often must-listen events. Schilling is usually a candid and amiable speaker.
Plus, he’s made a shedload of cash out of domains so many people hang on his every word. That’s why he’s been on the Domain Name Wire podcast 86 times.
It’s on at 10am on Monday.
Dominate the Drop: Best Practices for Successfully Acquiring Deleting Domains
Michael White from SnapNames and Jonathan Tenenbaum from Namejet promise to spill the beans about the crazy competitive drop-catching market.
I find this aspect of the industry fascinating, especially given the arms race going on between SnapNames/Namejet and its rivals at the moment.
Over half of all ICANN-accredited registrars are currently shell companies created to bulk up the dropnets of the two aforementioned companies, as well as TurnCommerce and Pheenix.
There’s clearly money in it, so I regret I’ll be missing this session.
It’s on at 11am on Monday.
Domain Monetization for Registries and Registrars
As somebody who writes a blog largely looking at the sell-side of the industry, this session title speaks to me.
It’s being held by Michael Gilmour, CEO of ParkLogic, a company I’m not particularly familiar with.
Even if it just turns out to be a sales pitch for ParkLogic, it might be interesting anyway, due to the promise to “unlock hidden value from data that is readily accessible to you”, which intrigues me as a data nerd.
It’s on at 11am on Monday too, so it clashes with the dropcatching session.
The Most Shocking UDRP Decisions of 2016
This one sounds like fun. There are few things more amusing in the domain industry than listening to domainers moan about crappy UDRP decisions.
In this session, three industry names who are no strangers to UDRP will compete to have a decision of their choice crowned the “most shocking” of the last year.
This is on at noon on Monday.
Investing in New TLDs – Making Money in the Short and Long Term
A panel of experts discuss how to make money out of new gTLDs. I think that is going to be a hard sell to a typically skeptical domainer crowd, so I’d be curious to hear what they have to say at 2pm on Monday.
NamesCon Domain Auction 2017
Live domain auctions are sometimes entertaining, but depending on the auctioneer you may need to bring ear-protectors. It’s on at 3pm.
Uniregistry After Hours Party
If you haven’t fested enough sausage yet, now’s your chance to top up, from 9pm until “late” (which in Vegas could mean midnight, 2am, 6am, or mid-February).
Christian Domainers Breakfast Buffet
I’m slightly flabbergasted that this is a thing. What is a Christian domainer, and how do they differ from non-Christian domainers?
A special prize goes to the first person to send me a photo of themselves at this event reading a hardback copy of “The God Delusion” whilst eating a free Christian pastry.
Building a Business to Last Decades
Despite the dry title, this is Matt Muellenweg, founder of WordPress/Automattic, and I’m interested to hear what he has to say. Plus, it’s the only thing going on at 10am on Tuesday.
Few things have influenced the domain name industry over the last couple of years than China. In this session, four guys who understand the market over there discuss the trends they’re seeing and expecting.
Will Branded TLDs Impact the Marketplace in 2017 and Beyond?
Events promising to spill the beans about how big companies plan to use the dot-brands are rarely very informative in my experience — speakers play their cards far too close to their chests — but I keep going to them anyway.
Let’s hope the Microsoft and MarkMonitor speakers have something new to add to the conversation at 2pm.
Dollars and Sense of .net
Verisign’s Pat Kane pitches .net, which has been stagnating since the launch of new gTLDs. 3pm.
DNS Industry SWOT Analysis, 2017 Edition
The “strengths, weaknesses, opportunities and threats” for the industry according to… ICANN?
Global Domains Division head and occasional CEO Akram Atallah is the only big ICANN name speaking at this year’s NamesCon, so it’s worth checking this session out for that reason alone.
It’s on at 9.30am on Wednesday.
A Look Ahead at New TLDs
Three registries and one registrar discuss the future of new gTLDs at 11am on Wednesday.
Bloggers Broadcast: Dispatches from NamesCon 2017
An opportunity to throw things at my competitors at 12pm on Wednesday.
The Pragmatic Rebel: a Fireside Chat with Elliot Noss
Noss is one of the most engaging speakers in the industry in my view, even if the subject matter of this session is not quite up my alley. 1pm Weds.
Privacy and Your Domains
This review of domain privacy developments is right up my alley, but it also clashes with the Noss interview.
Executive Roundtable: Industry Trends Forecast for 2017
A conference roundup from four registry/registrar bigwigs closes down the conference.
There’s still about week to go until this year’s NamesCon conference kicks off in Las Vegas, but the live auction that will close the first day of the show has already seen pre-bidding action.
One batch of domains has already received a high bid of $1,010,000, but does not appear to have yet met its reserve.
The batch is led by bar.com, but also includes bar.net, cafes.com, grill.com, place.com, pub.com and shelter.com.
Another five domains on the list, all .com names, have attracted bids in six figures, topped by the $800,000 bid for ol.com.
The list of names up for pre-bid on NameJet (100 of which will hit the live auction) is dominated by Verisign TLDs — .com, obviously, and to a lesser extent .net and .tv.
The biggest pre-bid for a 2012-round gTLD is the $1,010 currently offered for gold.club, roughly 110th on the list as ordered by current bid.
The most active new gTLD auction is currently shoes.xyz, which has 28 bidders but a top bid of just $330.
I’m not sure how much can be inferred from pre-bids, but it certainly seems that most of the money from domain investors is still being put into short, one or two-word .com domains.
The auction will begin at 1500 US Pacific Time next Monday, January 23.
The auction is being managed and promoted by Right Of The Dot and NameJet. Would-be buyers need a NameJet account to participate.
Names not sold during the live event will go to an extended auction until February 9. ROTD’s Monte Cahn said this is in order to give Chinese bidders time to bid after Chinese New Year (January 28 this year).
New gTLD registry RightSide has slashed the minimum price of its so-called “Platinum” tier premium domains and dropped renewal fees for these domains down to an affordable level.
The price changes come as part of two new marketing initiatives designed to start shifting more of its 14,000-strong portfolio of super-premiums through brokers and registrar partners.
The minimum first-year price of a Platinum-tier name has been reduced immediately from $50,000 to $25,000.
In addition, these domains will no longer renew every year at the same price. Instead, RightSide has reduced renewals to a more affordable $30.
“We weren’t selling them,” RightSide senior VP of sales and premiums Matt Overman told DI. “There is not a market for $50,000-a-year domain purchases.”
Now, “we feel comfortable enough with amount money we’re going to make up-front”, Overman said.
However, premium renewals are not being abandoned entirely; non-Platinum premium names will still have their original higher annual renewal fees, he said.
RightSide has sold some Platinum names in the five and six-figure range, but the number is quite small compared to overall size of the portfolio.
But Overman said that “none of them sold with a $50,000 renewal”. The highest renewal fee negotiated to date was $5,000, he said.
Before yesterday’s announcements, RightSide’s Platinum names were available on third-party registrars with buy-it-now fees that automatically applied the premium renewal fees.
However, it seems that the vast majority if not all of these sales came via the company’s in-house registrars such as Name.com and eNom, where there was a more flexible “make an offer” button.
Under a new Platinum Edge product, RightSide hopes to bring this functionality to its registrar partners.
It has made all 14,000 affected names registry-reserved as a result, Overman said. They were previously available in the general pool of unclaimed names and available to registrars via EPP.
Each affected name now has a minimum “access fee” of $25,000 (going up to $200,000 depending on name) that registrars must pay to release it.
They’re able to either negotiate a sale with a markup they can keep, or sell at “cost” (that is, the access fee) and claim a 10% commission, Overman said.
A separate Platinum Brokerage service has also been introduced, aimed at getting more professional domain brokers involved in the sales channel.
Brokers will be able to “reserve” up to five RightSide Platinum names for a broker-exclusivity period of 60 days, during which they’re expected to try to negotiate deals with potential buyers.
While no other brokers will be able to sell those names during those 60 days, registrars will still be able to sell those reserved names.
Overman said that if a registrar sells a name during the period it is under exclusivity with a participating broker, that broker will still get a commission from RightSide regardless of whether they were involved in the sale.
“We won’t give that name to any other broker, but if it sells through a registrar they still get their 10%,” he said. The registrar also gets its 10%.
This of course is open to gaming — brokers could reserve names and just twiddle their thumbs for 60 days, hoping to get a commission for no work — but the broker program is expected to be fairly tightly managed and those exploiting the system could be kicked out.
RightSide will be making the case for the two Platinum-branded offerings at the upcoming NamesCon conference in Las Vegas, where it also expects to name its first brokerage partners.
NamesCon says it has booked the venue for three more years of domain name conferences, following its acquisition this week.
The conference organizers said today that it has been acquired by 13-year-old German events outfit WorldHostingDays, which usually focuses on the hosting market, for an undisclosed sum.
NamesCon said in a press release that all existing commitments — such as tickets and sponsorship deals — will be honored, and that the same folk will still run the 2017 conference.
It said that it has booked the Tropicana hotel in Las Vegas, venue for the first three events, for the next three years.
The next three events will be held January 22 – 25, 2017, January 28 – 31, 2018 and January 27 – 30, 2019, the company said.
NamesCon focuses on the business of domain names, providing sessions on the buy and sell sides of the business.
Domain Name Association chair Adrian Kinderis has called for the industry to “grow up”.
The former ARI CEO, now Neustar veep, said Monday it’s time for the industry to kick out the handful of bad actors that ruin its reputation, and to quit the “bullshit bickering” about which TLDs are best.
“For far too long this industry has turned a blind eye to the less than scrupulous activities,” he said, “and these activities have plagued this industry. Bad actors have tarnished the perception of this industry.”
“This may have been acceptable when it was a few insiders first grasping at a fledgling product in the early nineties but… we are now front and center of the internet,” he said.
“These practices of a few bad actors have led to the frustration of consumers. We have not served the best interests of our consumers at all times,” he said. “This has to change.”
He was speaking to an audience of registries, registrars and investors at the opening session of the NamesCon conference in Las Vegas on Monday.
It was a fairly standard DNA sales pitch, the kind Kinderis has given before, but few could deny the truth of his remarks.
He called upon the industry to more effectively self-regulate, working with ICANN, to keep the boogeymen of government legislators and law enforcement agencies at bay.
“It’s time to grow up and show that we can regulates ourselves and build a strong sustainable industry with integrity,” he said.
He also called for unity among industry participants, pointing out that the threats to their businesses are external to the domain industry.
“The domain name war must be over,” he said. “The infighting and bullshit bickering has to stop. The .coms, the not-.coms, the IDNs, the g’s versus the cc’s… this must stop.”
“As an industry we have been very lucky. We’ve stumbled through 20 years without a collective strategy nor cohesion,” he said. “Outside forces have not had a massive impact on us, yet. QR codes have tried. Apps are trying.”
He pointed to the recent positive “bump” that many domain companies have experienced as a result of investment from China, but attributed to “dumb luck” rather than the result of any smart marketing or outreach.
The 10-minute speech can be viewed below or on the NamePros YouTube channel.