.xyz made a bit of a splash with domain investors in 2015, but is the meaningless string “xyz” inherently attractive? Even at the second level?
Rightside seems to think so.
The registry, which does not operate .xyz, is planning to auction at least four “xyz” domains during next Monday’s live auction at the NamesCon conference in Las Vegas.
Rightside today disclosed that xyz.sale, xyz.market, xyz.news and xyz.live will be among about a dozen registry-reserved short domain names– such as q.sale and z.pub — it will attempt to sell.
The only meaningful domain on its list is the absolutely fantastic, category-killing viral.video.
It’s difficult to see the “xyz” names as anything other than attempt to cash in on the popularity of .xyz domains among the investors, many of them Chinese, currently pumping money into the domain market.
XYZ.com’s .xyz gTLD has over 1.7 million domains in its zone file today, making it the largest-volume new gTLD by a considerable margin.
I’m not sure there’s any causal connection here, but it should probably be noted that Daniel Negari and Michael Ambrose, XYZ.com’s CEO and COO respectively, recently acquired a substantial chunk of Rightside.
The two men disclosed November 30 that they had paid over $8.5 million to buy almost 10 million shares — or roughly 5.2% of the company — on the open market.
The NamesCon auction kicks off at 1400 Pacific (2200 UTC) on Monday at the Tropicana in Vegas. It’s being managed by RightOfTheDot and Namejet.
A company with a track record of misleading conference attendees into booking hotels with higher fees appears to be targeting NamesCon.
This morning I received a phone call from somebody claiming to be from NamesCon, but he pronounced it “Name Escon”.
I asked him what company he worked for, and he continued to insist he worked for “Name Escon”.
So I indulged him for a while, and it turned out he was trying to book me into a Las Vegas hotel for the duration of the January 10-13 trade show.
He offered me a rate at the Tropicana of $99 per night, including breakfast. That’s actually not a bad rate — about $20 less than what Expedia is currently asking.
I kept him on the phone until he sent an email to an address he had on file for me (the one from DI’s About page, which I don’t use to sign up for anything).
It arrived immediately, from Exhibitors Housing Services (ehshousing.com), which appears to be a Los Angeles company, with a link to housing-portal.com.
The link led to a credit card authorization form, pre-tailored to my details and the rate offered, which included some terms and conditions I didn’t like the look of.
A simple web search revealed that the company is widely believed to be Bad News.
The same outfit appears to regularly target annual conferences using the exhibitor lists published on earlier conference web sites. Contact information appears to be taken from the exhibitor’s own site.
According to the likes of Affiliate Summit and The Physiological Society, and the Society of Trust and Estate Practitioners and the Agricultural & Applied Economics Association these guys may charge up-front processing fees and/or have a very unfavorable cancellation policy.
In fact, just Googling for “Exhibitors Housing Services” will return pretty much nothing but scam warnings from various conference organizers.
One chap even posted a YouTube video explaining what he thinks the scam is.
I’m pretty certain the company has nothing to do with NamesCon.
After its well-received 2015 show in Las Vegas last month, NamesCon has confirmed a third annual domain name conference for 2016 and is offering deeply discounted tickets for “super early birds” until the end of the month.
Until February 28, conference passes can be bought for $199. That’s an 80% discount on the regular $999 fee. No other early-bird discounts have yet been announced, but NamesCon says this is the “lowest” price the tickets are going to get.
As the event is targeted largely at domainers, NamesCon notes that tickets are non-transferable. Touts are not welcome, in other words.
The show will run from January 10 to 13 next year, in Las Vegas. The venue will be the reasonably priced Tropicana hotel for the third year in a row.
Conference producer Richard Lau said that the 2016 show will have a new sponsorship opportunity in the form of a “Meetery” on the first day.
With space for about 30 companies on small tables, the six-hour window will be “ideal for companies who do not want to man a booth for the entire conference but still want to be able to meet with all of the attendees,” Lau said.
NamesCon is also expanding the number of small tables available for sponsors that want to exhibit for the whole four days from six to 15 to 20, he said.
Tickets can be obtained through the NamesCon web site.
This week’s NamesCon conference here in Las Vegas, which ended yesterday, offered several new domain registries the chance to talk about their efforts past and future to market new gTLDs.
One theme to emerge was how registries need to work with each other and with their registrar channel partners to raise awareness of alternatives to .com.
Donuts VP Dan Schindler said during a Tuesday keynote that the company plans to ramp up its marketing in 2015.
“There’s still a tremendous amount of work to be done by all the beneficiaries in this process,” he said, saying that Donuts intends to carry out a “broad education and awareness program over course of 2015 and beyond”.
He said the company is pursuing co-marketing efforts with some of its registrar partners at trade shows and such and “possibly including television”.
Schindler also spoke out against paid placement — where registries pay popular registrars for prominent shelf space — “not because we’re cheap”, but because Donuts doesn’t believe it offers registrants the best choice of relevant TLDs.
Here’s a photo of Schindler talking, offered for no other reason than it just cost me £6 to upload from my phone. Note the juxtaposition of a) the extensive Verisign .com/.net sponsorship, b) the Donuts “Not Com Revolution” messaging, and c) my thumb.
Uniregistry CEO Frank Schilling said in his keynote an hour later that he expected “more marketplace collaboration… where it is in our best interest to collaborate” on new gTLD promotion.
But he offered a somewhat dissenting tone with regards what he called the “dog and pony shows” of marketing new gTLDs.
Saying the company is “bootstrapping” some of its strings, he said big marketing spends now would lead to Uniregistry needing to raise its prices in two to three years to cover today’s costs.
Instead, he pointed to efforts such as its decision to release most of .click’s available names for a flat, cheap registration fee at launch, which he said should get names into the hands of users more quickly.
Contrarily, .CLUB Domains CEO Colin Campbell boasted during a brief pre-auction address on Tuesday of his company’s $2.2 million marketing spend for 2014, which he said would increase to $3.5 million in 2015.
Another recurring theme emerging from the conference (and from every other new gTLD event I’ve ever been to) was, as Schindler put it, that “use begets use”. The more high-profile sites a gTLD gets, the more likely it is to gain mindshare and sell more domains.
DotStrategy, the .buzz registry, is to be the beneficiary of such customer marketing.
Howard Lefkowitz, CEO of travel site operator One Degree World (which revealed it paid $100,000 for vegas.club earlier this week) revealed during NamesCon that some of his company’s city-related .buzz domains, such as sydney.buzz, are to feature for two weeks on the US TV game show Wheel Of Fortune as prize sponsors.
Will we see a bump in .buzz sales as a result? The gTLD currently has fewer than 8,500 names in its zone file, so if the TV time bears fruit it should be fairly easy to spot.
The Right Of The Dot and SnapNames auction here at the NamesCon conference in Las Vegas last night raised just shy of $1 million, in what attendees broadly seem to agree was a successful event.
The grand total was $990,851, with 87 out of the 134 lots hitting their reserve and selling during the live/online bidding.
Leading the pack was homecare.com, which sold for $350,000.
But that deal actually closed before the live event began, leaving .CLUB Domains’ wine.club at the top of the sold list with a winning $140,000 bid.
Despite the sale, registry CEO Colin Campbell — evidently disappointed he had not placed a higher reserve on the name, expressed some seller’s remorse on Twitter this morning.
— Colin.club (@ColinDotClub) January 14, 2015
.CLUB also offloaded reserved names weed.club ($16,000), fight.club ($13,500) and tequila.club ($8,000), among others.
.com of course had the best night, with carauctions.com going for $90,000, susan.com going for $34,000 and tik.com and vil.com both going for $33,000.
Organizer Mike Berkens took a $76,000 hit on sexeducation.com, which he purchased for $100,000 and sold without reserve for $24,000.
Also noteworthy was what I believe was the biggest bid of the night — a $1.2 million in-room bid for auctions.com, owned by .xyz registry CEO Daniel Negari.
The domain failed to meet its reserve, however, and will join the other unsold names in an extended online auction that begins this weekend.