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Nic.br wins dot-brand from Afilias

Brazilian registry Nic.br has won its sixth gTLD client.

It’s taking on the dot-brand back-end business of Natura, a cosmetics company based in its home town of Sao Paulo.

The .natura gTLD was previously managed by Afilias.

I can’t imagine it’s a hugely valuable deal.

Natura has only a few domains in its zone. It’s using global.natura as a portal to its various national ccTLD sites and app.natura as a gateway to app stores where its mobile app can be obtained.

It’s the latest gTLD to change back-ends in the current wave of new gTLD rejiggering to come about as contracts negotiated during the 2012 application round start to expire.

Nic.br also runs the dot-brands .uol and .globo, the small city TLD .rio, the unlaunched generics .bom (means “good” in Portuguese) and .final, and of course its original ccTLD, .br.