Olympic-backed .sport bidder looking for partners

SportAccord, a worldwide coalition of sports federations with Olympic support, is looking for partners to help it with a possible .sport top-level domain bid.
In a request for proposals published today, the organization said it is looking not only for expertise and potential technical partners, but also financial backing:

The objective of SportAccord is to develop the best possible promotion of Sports Themed gTLDs by leveraging its unique relationship with its members, and to establish a usage policy that ensure respect of Sports key values.
SportAccord is therefore seeking to developing partnership with entities that could bring technical expertise and financial support to the common development of Sport themed gTLDs.

The 17-question RFP reveals that the organization has evidently done its homework.
Questions cover pertinent topics such as registrar integration, trademark protection, premium name monetization, and how to beat the ICANN threshold score for community-based applications.
The deadline for replying is September 30.
SportAccord, based in Lausanne, Switzerland, is an umbrella group comprising the international federations for over 100 sports, covering everything from football to tug of war.
The RFP states that the International Olympic Committee supports its gTLD initiative.
That’s an endorsement that may prove the deal-breaker for any .sport application. The IOC has been a vigorous defender of its rights in the new gTLD program.
Its lobbying efforts most recently compelled ICANN to build special protection for Olympic trademarks into the Applicant Guidebook itself (as well as lumbering the GNSO and ICANN staff with a bunch of unnecessary policy-development work).
Two other organizations have previously announced .sport applications
The loudest, Ron Andruff’s DotSport LLC, had appointed some of SportAccord’s member federations to its policy advisory council.
But SportAccord says in its RFP that “neither SportAccord nor any of its Members have made any commitment to support or participate in any sport themed gTLD.”
It looks like we may be looking at yet another push of the reset button on a well-lobbied gTLD.
The SportAccord RFP can be downloaded here.

Breaking: Ad industry piles on ICANN

The Interactive Advertising Bureau, which represents over 500 companies including Facebook, Google, eBay and Microsoft, has told ICANN to put a stop to its new top-level domains program.
The cry calls just a couple of weeks after the Association of National Advertisers said it would lobby Congress and may take ICANN to court over the controversial program.
Randall Rothenberg, CEO of the IAB, said in a press release:

ICANN’s potentially momentous change seems to have been made in a top-down star chamber. There appears to have been no economic impact research, no full and open stakeholder discussions, and little concern for the delicate balance of the Internet ecosystem.
This could be disastrous for the media brand owners we represent and the brand owners with which they work. We hope that ICANN will reconsider both this ill-considered decision and the process by which it was reached.

The IAB’s membership is a Who’s Who of leading online media companies, purportedly responsible for selling 86% of online advertising in the US.
It counts AOL, Digg, Amazon, the BBC, Bebo, CNN, Ziff Davis, LinkedIn, Time Warner, Slate, Thomson-Reuters, IDG, the Huffington Post and many other well-known names as members.
Demand Media, too.
If the ANA represents advertisers themselves, the IAB represents the places they spend their advertising money.
It looks like a large portion of corporate America is not happy about new gTLDs. ICANN may have found itself a new, extremely well-funded enemy.

VeriSign boss leaves domain industry

Former VeriSign chief executive Mark McLaughlin, who resigned last week, is leaving the domain name industry entirely, signing up as the new CEO of Palo Alto Networks, a firewall vendor.
The privately held company is being tipped for an imminent IPO, which could mean a big stock payday for McLaughlin if executed successfully.
The Wall Street Journal quotes McLaughlin today as saying “the upside is on the equity side”.
Coming ahead of the launch ICANN’s top-level domains program, you could have been forgiven for thinking that McLaughlin may have been headhunted by a new gTLD player.
That would have been a heck of an endorsement of the commercial opportunity of new gTLDs, for the head of .com and .net to throw in with the newcomers.
But clearly McLaughlin has realized there’s more money in firewalls.
Smart man.
At VeriSign, founder Jim Bedzos has taken over as CEO while a permanent replacement for the 10-year VeriSign veteran is sought.

Last chance to tell ICANN how to plug new gTLDs

“How Do We Raise Global Awareness of New gTLDs?”
ICANN asked that question a month ago and tomorrow is your last chance to respond to the public comment period it set up to gather suggestions.
So far, the number of responses is in the single figures.
I quite like Danny Younger’s suggestion: “It might be wise for a communications plan to include a warning to the general public about misleading ‘pre-registration’ schemes.”
A press release containing such a warning would almost certainly gather headlines – hacks love a bit of conflict – but it could also risk making the new gTLD process look a bit slapdash.
Easily the most laughable suggestion filed with ICANN so far comes from 4U Systems:

I would like to offer the use of .4U.com in your campaign. For example, New-gTLDs.4U.com, Domains.4U.com,Internet-Innovations.4U.com, new-domains.4U.com, Internet-expansions.4U.com, ICANN-applications.4U.com, TLD-launch.4U.com, ICANN-facts.4U.com, podcasts.4U.com, social-media.4U.com…the possibilities are limitless… the avenues to the information, countless. Therefore, we would like to talk further about how we may assist in the gTLD campaign with 4U.

Has any reader ever encountered a more fundamentally badly judged or desperation-smacking piece of business development outreach?

Ambitious .app project seeks funding

A community initiative to apply to ICANN for the .app top-level domain is looking for expert assistance and, more importantly, financial backers.
The .app Project sprung up in late June, after ICANN approved the new gTLD program. It hopes to raise a total of $535,000 to support the application, via memberships and sponsorship.
It appears to have been launched and is being coordinated by Matthew Baxter-Reynolds, director of a British mobile software consultancy called AMX Software.
The project’s site, at dotappapp.com, says:

Our aim is to keep the .app gTLD open and accessible such that it becomes an entity that properly support the app software development community, particularly in areas of intellectual property protection.

To raise money for the $185,000 ICANN fee, it’s selling memberships for between $25 and $100, which include a number of “free” .app domains if the application is approved.
It hopes to later raise an additional $350,000 for the technical infrastructure through sponsorship and investment.
I say the project is “ambitious” because I fully expect .app to be a contested TLD with multiple serious bidders that may well wind up duking it out at auction.
The iPhone platform alone already has over 400,000 third-party apps in the Apple App Store, so .app is a string that could potentially be a modest commercial success.

Another new gTLD consultancy launches

ITEMS International, a Paris-based consulting firm, has launched a practice to specialize in helping new top-level domain applicants with their ICANN proposals.
The firm says it has more than 20 consultants on gTLD Team, based around Europe and North Africa, including one former ICANN board member and a few other ICANN regulars.
ITEMS says it has previously worked with the .fr registry, AFNIC, and has been contracted to support applications by the Burgundy Region Council and other undisclosed company.
It appears that the company plans to largely focus on geographic and dot-brand applications.