Is .net bouncing back after a year of declines?
The Verisign legacy gTLD has topped 15 million names again, a bit over a month after it dipped below the notable but ultimately irrelevant threshold. Today, the .net zone has 15,000,038 names in its zone file.
It had gone below 15 million on January 1, and hit a trough of 14,980,773 on January 19, but has been gaining ground — in a wobbly fashion — ever since.
Verisign executives have previously blamed “confusion” from the sudden influx of new gTLDs into the market for .net’s 2014 decline, which saw it lose a couple hundred thousand zone file domains.
On January 22 and 26, the company’s stock outlook was downgraded by financial analysts, based on the view that new gTLDs were hurting its business.
But the company has been quite aggressively marketing .net alongside big brother .com for several months. Are those efforts paying dividends?
Amazon is one of the biggest portfolio applicants for new gTLDs, but to date we haven’t heard much from the e-commerce giant about how it intends to use its new assets.
That could change soon, however. The company is currently looking to bulk up its registry services staff, according to two job ads posted to DI Jobs today.
Amazon is looking for a Project Manager, Registry Services and a Sr. Software Development Manager, Registry Services to “help develop and launch innovative business models across Amazon’s new domain program.”.
Applicants will need to “see beyond DNS in its traditional function”, one of the ads intriguingly notes.
The project manager role is described as “a start-up opportunity with the backing of a larger organization”.
Amazon currently has 63 live new gTLD applications, of its original 76, 21 of which are currently in the final testing phase before delegation. Those include strings such as .buy, .read, .author and .like. Another 29 are in contracting with ICANN right now.
The .xyz and .country gTLDs are currently dominating the league table of most-popular new gTLDs, but massive pop-up advertising campaigns using junk domains can account for the majority of their leading sites.
Today, Amazon’s Alexa site popularity tool sees 2,425 new gTLD domains in its top one million. Of those, 163 are in the top 50,000 sites.
But almost two thirds of those 163 domains appear to be throwaways that receive traffic not because they’re attracting visitors, but because they’re used to serve pop-up advertising, in some cases via adware.
The trend has been visible for a few months now, restricted almost exclusively to .xyz, but over the last two weeks .country has also started to be used in this way.
That’s interesting because, unlike .xyz, .country is not a low-cost gTLD. Go Daddy currently sells it for $39.95 per year.
(UPDATE: As Andrew points out in the comments, Uniregistry is selling .country names for $1 for the first year, which almost certainly explains the .country bump.)
Almost 100 of the top 163 new gTLD domains comprise two unrelated dictionary words put together to make something nonsensical.
Domains such as iciclecellar.country, laborervolcano.country, classkitten.country, sweepstakesglove.country, rewardmen.country, installationdesk.country have recently joined have joined the likes of vasegiraffe.xyz, cactusstew.xyz, bedcrow.xyz, notebookwrist.xyz, wishgrass.xyz, pencilkite.xyz and basketriver.xyz on this list.
As far as I can tell, they’re all registered via Uniregistry and using its free Whois privacy service to mask the identities of the registrants.
Visiting these domains in your browser will either result in an error — where I suspect the site is checking the referrer before deciding whether to show a page — or will send you on a merry redirect chain that terminates in an affiliate marketing sign-up page.
Some of the domains have been discussed in online forums as serving up pop-up ads, which would account for large amounts of traffic and high popularity.
Some have alleged that they’ve seen adware serve up ads from some of these domains.
Pop-up ads may be annoying, but they’re legal and — unlike spam and malware — not usually a violation of gTLD registries’ terms of service.
Whether benefiting from adware would leave a registrant in violation of a registrar or registry’s ToS is also a fuzzy area.
But for the new gTLD industry, which is currently in a mindshare-building mode, this kind of use does not make for great optics. If internet users see new gTLDs most often in an unwanted context, it could impair their trust in the new gTLD environment.
Neustar’s top domain name guy is moving to UK new gTLD consultancy Valideus.
Jeff Neuman, who’s been with Neustar for over 15 years, will become Valideus’ senior vice president for North America, starting this coming Monday, according to Valideus managing director Nick Wood.
I don’t know who’s replacing him at Neustar, where he’s been in charge of the company’s domain name business for the last couple of years, overseeing the company’s business as a registry back-end provider and registry for New York’s .nyc new gTLD.
Neuman was previously Neustar’s longstanding VP of policy, a role which also saw him heavily involved in ICANN’s GNSO Council and Neustar’s application for and launch of .biz, back in 2000.
He’s been quite a pivotal and sometimes outspoken figure over the years.
Valideus is the new gTLD service provider sister company to Com Laude, the brand-focused registrar. It provides application consulting and ongoing registry/registrar management for dot-brand gTLD applicants and registries, Amazon among them.
I gather that Neuman will remain based in the US, as his new job title implies.
NCC Group has acquired registry back-end provider Open Registry in a deal that could be worth as much as £14.9 million ($22.6 million).
The deal means that NCC, which runs the new gTLD .trust via subsidiary Artemis Internet, now owns a back-end, a registrar and a piece of the Trademark Clearinghouse, in addition to its original core domain business of providing data escrow services to registries.
According to NCC, the acquisition is for a minimum of £7.9 million ($12 million), with the rest to be paid over three years if Open Registry meets performance targets.
Open Registry had revenue of €3.7 million ($4.3 million) in 2014, turning a profit of €15,000 ($17,300).
Its core business is as a back-end provider for new gTLD applicants. It has about 20 on its books, mostly European dot-brands and cities.
Part of the company’s business is CHIP, the Clearinghouse of Intellectual Property, which along with IBM and Deloitte runs the ICANN-sanctioned TMCH, which all new gTLD registries must use in their Sunrise and Trademark Claims launch periods.
It also owns a small registrar, Nexperteam, which has about 8,000 domains under management.
The Benelux company employs eight people.
Open Registry’s founding CEO Jean-Christophe Vignes joined Artemis as head of domain operations in 2013.