Donuts, Afilias and Atgron were the beneficiaries of 10 new gTLD delegations yesterday.
Various Donuts subsidiaries had .boutique, .bargains, .cool, .expert, .tienda (“shop” in Spanish), .tools, .watch, .works delegated, bringing the company’s total portfolio to 70 gTLDs.
Afilias had its fourth new gTLD of this round go live in the DNS root: .kim, which is expected to serve people who have the first or last name Kim.
I think it’s the first personal-name gTLD to hit the internet.
Finally, Atgron had .wed delegated. It’s going to be an unrestricted gTLD aimed at marrying couples. It will eventually compete with the currently contested string .wedding.
I have to ponder what the renewal rates are going to be like for what seems to be the first event-focused TLD.
How long before their big day will registrants register their names, and for how long afterwards will they keep the registration alive for sentimental reasons? Atgron reckons such sites stay live for about 18 months.
There are also reportedly
twice half as many divorces as marriages in the US at the moment. One wonders why nobody applied for .divorce.
Failed .africa gTLD applicant DotConnectAfrica has filed an Independent Review Process appeal against ICANN, it emerged today.
The nature of the complaint is not entirely clear, but in a press release DCA said it’s related to “ICANN Board decisions and actions taken with regard to DCA Trust’s application for the .africa new gTLD”.
It’s only the third time an IRP has been filed. The first two were related to .xxx; ICM Registry won its pioneering case in 2009 and Manwin Licensing settled its followup case last year.
DCA said that it’s an “amended” complaint. It turns out the first notice of IRP was sent October 23. ICANN published it December 12, but I missed it at the time.
I’d guess that the original needed to be amended due to a lack of detail. The “Nature of Dispute” section of the form, filed with the International Center for Dispute Resolution, is just a sentence long, whereas ICM and Manwin attached 30 to 60-page legal complaints to theirs.
The revised notice, which has not yet been published, was filed January 10, according to DCA.
DCA applied for .africa in the current new gTLD round, but lacked the government support required by the Applicant Guidebook for strings matching the names of important geographic regions.
Its rival applicant, South African ccTLD registry Uniforum, which does have government backing, looks set to wind up delegated, whereas ICANN has designated DCA’s bid as officially “Not Approved”.
To win an IRP, it’s going to have to show that it suffered “injury or harm that is directly and causally connected to the Board’s alleged violation of the Bylaws or the Articles of Incorporation”.
Anyone who thinks that having a exact-match keyword domain automatically promotes their web site to the top of search results is in for a rude awakening, according to a top guy at Bing.
In a blog post, Bing senior product manager Duane Forrester tried to debunk the “myth… That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword”.
Ranking today is a result of so many signals fed into the system the words used in a domain send less and less information into the stack as a percentage of overall decision making signals.
There are no shortcuts. Even the new generic top level domains (gTLDs) coming out near the end of February will be treated in this manner. Domain spamming isn’t new, so sites that provide value, are relevant and that people like will rank as usual. They won’t rank “just because” they have certain words in them, and thinking that keyword stuffing a domain (think: cars.cars) will give you an edge is dangerous.
Forrester’s post is not a condemnation of keyword domains, however. He does not deny that the domain is one factor Bing takes into account in rankings, albeit one of very many.
Rather, it seems he’s trying to point out that it’s possible to get decent search traffic even when your domain has nothing to do with your content (he gives satire site The Onion as an example).
His overall message is that creating good content is the way to get good SEO, something that will come as absolutely no surprise to anyone who’s been paying attention to the pronouncements of search engine companies for the last several years.
There are now 107 new gTLDs live on the internet, following the latest batch of delegations.
Sixteen strings were entered into the DNS root today, including the first two dot-brands, which are Monash University’s .monash and CITIC Group’s .中信 (“.citic” in Chinese).
.CLUB Domains, Luxury Partners and Plan Bee became freshly-minted registries with the delegations of .club, .luxury and .build while legacy gTLD registry Afiias added .red, .pink and .shiksha to its roster.
Uniregistry added five new gTLDs to the two it had delegated in an earlier batch: .gift, .guitars, .link, .photo and .pics.
The delegation of .photo means the root now has its first singular/plural clash; Donuts already owns .photos.
Finally, I-REGISTRY added .rich to its .onl and China’s CNNIC had .网络 (“.network”) and .公司 (“.company”) delegated.
UPDATE (Jan 22): This post originally overlooked the delegation of .公司. It has been updated accordingly.
Domain sales consultancy Right Of The Dot and collectibles auctioneer Heritage Auctions have made a deal to bring hybrid live/online auctions to the new gTLD space.
According to a ROTD press release, such services will be made available for new gTLD contention set resolution and premium second-level domain sales.
Heritage is pretty new to the domain name space, but its IP division is headed by Aron Meystedt, current owner of symbolics.com, the world’s oldest .com domain.