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Google’s first new gTLD racks up 2,300 domains

Google’s Charleston Road Registry reached 2,300 .みんな domain names on the new gTLD’s first day of general availability, immediately making it the biggest IDN gTLD by volume so far.

The string is Japanese for “everyone”. As you might expect, it’s an unrestricted space.

About 230 names — 10% of the TLD — are non-IDNs. I believe the number also includes some sunrise registrations.

It actually went into GA on Tuesday, but data was not available yesterday.

While it’s not in the same ballpark as the likes of .guru, it nevertheless overtook the only other IDN gTLD to launch so far, dotShabaka’s شبكة. (Arabic for “web”), which has 1,643 names.

Google sold the names via 17 accredited registrars, only one of which appears to be Japanese. The list excludes most of the biggest registrars.

.みんな is unusual in that Google intends to run its Trademark Claims service forever, rather than turning it off after the 90 days required by its Registry Agreement with ICANN.

New gTLDs pass 200,000 registrations

The number of domain names in new gTLDs passed 200,000 last night, according to zone files.

The exact number, according to the DI PRO database, is 201,184.

It’s based on incremental organic growth over the last week since the last batch of new gTLDs went into general availability, rather than any big launch events or surges.

Here are the top 10 zones, all of which belong to Donuts.

guru41,161
photography25,308
today12,157
tips11,444
technology9,066
clothing8,270
bike8,232
directory8,194
land7,569
gallery7,383

What the 200,000 count does not reflect is the first day of general availability for Google’s first-to-launch gTLD, .みんな (Japanese for “everyone”), which I’m expecting to start showing numbers tomorrow.

In related news, the DI PRO new gTLD zone file league table service (here) was upgraded today to make it a bit more useful during periods of patchy data availability.

The service will now show all delegated new gTLDs that have started publishing zone files, along with the most-recent domain counts, on days when the file was for whatever reason not available.

.club “will overtake .guru” in week one

Now that we’ve seen how many domain names are actually being sold in new gTLDs, you might reasonably expect some registries to rein in their more ambitious sales targets.

Not so with .CLUB Domains, which plans to go to general availability with .club on May 7.

CEO Colin Campbell told DI today that he’s sticking by his target of selling five million .club names in the first five years.

What’s more, he has big hopes for the gTLD’s first week on the market.

“I firmly believe that .CLUB will exceed all other new generic top level domains in the first week of launch in registrations and overtake .GURU as the leader,” Campbell said in an email.

Donuts’ .guru has over 41,000 domains today and is adding 250-500 more per day. It could be around the 60,000 mark by the time .club hits registrar storefronts.

Campbell notes that all the new gTLDs to launch so far have been uncontested — .CLUB beat out two other applicants for .club in the first private auction last June.

He also reckons .club’s .com-level pricing will help sales — most of the new gTLDs launched to date are priced at over $20 a year.

I don’t doubt that .club will be a decent seller — it has lots of use cases — but five million names in five years still seems wildly ambitious to me.

Afilias wins .green auction

Afilias won the auction for the .green new gTLD, it emerged today.

Rightside withdrew its application for the string in the last few days, according to the ICANN web site, leaving Afilias the only remaining applicant in the four-way contention set.

Top Level Domain Holdings said last week that it had lost a private auction with Afilias and Rightside. The fourth applicant, Dot Green, withdrew last year citing the likely cost of an auction.

It’s not known how much Afilias paid in the auction, but it’s likely to have been in the millions.

TMCH sends out 17,500 Trademark Claims notices in a month

Kevin Murphy, March 3, 2014, Domain Services

Wow.

Just four weeks after the first new gTLDs went into general availability, the Trademark Clearinghouse has already sent out over 17,500 Trademark Claims notices to trademark owners.

A Claims notice is a warning that is generated whenever somebody registers a domain name that exactly matches a trademark listed in the TMCH’s database.

The 17,500 number refers to post-registration notices sent to trademark owners, not pre-registration warnings delivered to would-be registrants.

Considering that there are somewhere in the region of 180,000 domain names in new gTLDs today, 17,500 represents a surprisingly high percentage of the market (high single figures).

Of course, not all of these will be due to cybersquatting attempts.

There are plenty of marks in the TMCH that are acronyms or dictionary words, either because they match a genuine brand or because somebody obtained trademarks on generic terms in order to game sunrise periods.

I’d count those as false positives, personally, but it’s impossible to know without access to TMCH data how many of the 17,500 alerts delivered to date can be accounted for in that way.

There are 26,802 marks in the TMCH, according to the company.