Latest news of the domain name industry

Recent Posts

China and cheapo TLDs drag down industry growth — CENTR

Kevin Murphy, November 27, 2017, Domain Registries

The growth of the worldwide domain industry continued to slow in the third quarter, according to data out today from CENTR.

There were 311.1 million registered domains across over 1,500 TLDs at the end of September, according to the report, 0.7% year-over-year growth.

CENTRThe new gTLD segment, which experienced a 7.2% decline to 20.6 million names, was the biggest drag.

But that decline is largely due to just two high-volume, low-price gTLDs — .xyz and .top — which lost millions of names that had been registered for pennies apiece.

Excluding these TLDs, year-over-year growth for the whole industry would have been 2.5%, CENTR said. The report states:

Over the past 2 years, quarterly growth rates have been decreasing since peaks in early 2016. The slowdown is the result of deletes after a period of increased investment from Chinese registrants. Other explanations to the slowdown are specific TLDs, such as .xyz and .top, which have contracted significantly.

The legacy gTLDs inched up by 0.2%, largely driven by almost two million net new names in .com. In fact, only five of the 17 legacy gTLDs experienced any growth at all, CENTR said.

In the world of European ccTLDs, the average (median) growth rate has been flat, but CENTR says it sees signs of a turnaround.

CENTR is the Council of European National Top-Level Domain Registries. Its Q3 report can be downloaded here (pdf).

New gTLDs blamed as .pl starts to shrink

Kevin Murphy, November 27, 2017, Domain Registries

Polish ccTLD .pl has lost over 125,000 domains in the last year, a change of growth trajectory blamed partly on new gTLDs.

NASK, the registry, released its third-quarter report in English today. It’s overflowing with more statistics than you could possibly need about the TLD’s performance.

The headline is that .pl is on the decline. On NASK’s web site, it reports registrations as of today are down 128,671 on the last 12 months.

PLIt has 2,577,566 active domains in total today, 2,592,014 at the end of September, about three quarters of which are direct second-level registrations.

It’s one of many ccTLDs to have started to feel the pinch over the last few years. Increased competition, spurred by the expansion of the gTLD space, has been fingered as a likely culprit.

In the report’s introduction, NASK director Wojciech Kamieniecki wrote:

Temporary slowdown of the dynamics of the .pl domain market, observed from the beginning of the year — decrease in the number of new registrations — should be perceived in the light of extending the selection of attractive names as well as a growing number of new generic domains and increase in competition in the global domain market.

The renewal rate overall was 62.22%, a slight increase on 2016 but still on the low side for an established TLD. However, if you exclude third-level registrations (under .com.pl and .net.pl for example) the rate was a much more respectable 76.37%.

There were 203,898 new domains registered in the third quarter.

The vast majority — 93.96% — of current .pl domains are registered to Polish registrants, with registrants from Germany, the UK and the US also contributing to the total.

The full Q3 report can be downloaded here (pdf).

Radix claims 77% renewal rates after two years

Kevin Murphy, November 14, 2017, Domain Registries

New gTLD registry Radix says that three of its larger TLDs have seen a 77% renewal rate two years after launch.

The company said today that .online had 75% renewals, with .tech at 78% and .site at 81%.

It appears to have carved out these three from its portfolio for attention, ignoring the rest of its portfolio, because they all went to general availability in the same two-month period July and August 2015.

The renewal rates are for the first month of GA. In other words, 77% of the domains registered in the TLDs’ respective first month have been renewed for a third year.

Radix, in a press release, compared the numbers favorably to .com and .net, which had a combined renewal rate of 74% in the second quarter according to Verisign’s published numbers.

It’s probably not a fully fair apples-to-apples comparison. Domains registered in the first month of GA are likely higher-quality names registered by in-the-know early adopters, and therefore less likely to be dropped, whereas .com and .net have decades of renewal cycles behind them.

Radix also said that 86% of domains registered during the three TLDs’ sunrise periods and Early Access Periods are still being renewed, with .tech at 92% and .site at 88%.

Amazon and Google to fight over .kids at auction

Kevin Murphy, November 14, 2017, Domain Registries

Amazon, Google and a third applicant are scheduled to fight for control of the new gTLDs .kid or .kids at auction.

It’s the first ICANN gTLD auction to be scheduled since a Verisign puppet paid $135 million for .web in July 2016.

According to ICANN documentation, .kid and .kids will go to auction January 25, 2018.

The winning bid will be added to ICANN’s quarter-billion-dollar stash of auction proceeds, rather than shared out between the applicants.

Even though two different strings are at stake, it will be a so-called “direct contention” auction, meaning only .kids or .kid will ultimately go live.

Google, the sole applicant for .kid, had filed String Confusion Objections against .kids applications from Amazon and DotKids Foundation and won both, meaning the three applications were lumped into the same contention set.

Unless DotKids has a secret sugar daddy, it seems probable that the internet will next year either get a .kid gTLD operated by Google or a .kids gTLD operated by Amazon.

DotKids had applied as a “community” application and attempted to shut out both rivals and avoid an auction by requesting a Community Priority Evaluation.

However, it comprehensively lost the CPE.

Child-friendly domain spaces have a poor track record, partly due to the extra restrictions registrants must agree to, and are unlikely to be high-volume gTLDS no matter who wins.

Neustar operated .kids.us for 10 years, following US legislation, but turned it off in 2012 after fewer than 100 web sites used the domain. It made the decision not to reintroduce it in 2015.

The Russian-language equivalent, .дети, has been live for over three years but has only around 1,000 domains in its zone file.

The .kids/.kid auction may not go ahead if the three applicants privately negotiate a deal soon, but they’ve had over a year to do so already and have apparently failed to come to an agreement.

59,000% revenue growth at Donuts leads to Deloitte award

Kevin Murphy, November 9, 2017, Domain Registries

Deloitte has placed new gTLD registry Donuts at the top of its 2017 Technology Fast 500, a league table of the fastest-growing North American technology firms.

Donuts won by growing its revenue by 59,093% over three years.

Given that Donuts didn’t have its first revenue-generating gTLD delegated until the final quarter of 2013, the three-year judging period basically covers almost the entire period of its existence as a trading company.

The runners up were ClassPass (46,556%, founded 2013), which gives fitness junkies a centralized way to book from multiple classes, and Toast (31,250%, founded 2012), which makes point-of-sale software for restaurants.

Companies could submit themselves for consideration on the 500-strong table. They only needed 135% growth over three years to make it to the list.

The rankings are based on revenue, not profit, so it does not necessarily mean that gTLDs are a way to get rich quick.

Still, it’s impressive that something as dated as domain names could top the rankings, given the number of transformational technologies hitting the market every year.