Brewing giant Carlsberg has joined Minds + Machines’ pioneer program for the .beer gTLD, buying 150 brand and generic .beer domains.
M+M said today that football.beer, which is arguably a more British domain than gov.uk, is among Carlsberg’s new portfolio.
The registry said in a press release: “football.beer will help support the company’s far-reaching commitment to the football. Carlsberg is a leading sponsor of UEFA EURO 2016, the Barclays Premier League, and Liverpool Football Club.”
The brewer will also use quality.beer in its marketing.
Trademarks baltika.beer, tuborg.beer, holsten.beer and kronenbourg.beer have also been acquired.
Carlsberg is the fifth-largest brewer in the world and fourth-largest in the UK, with annual global revenue of $9.5 billion.
The .beer gTLD could use the publicity. It has been in general availability since September last year. Today, it has fewer than 7,800 names in its zone file.
How’s this for a high-profile registrant?
A new stage musical, co-written by Blur front-man Damon Albarn, has opened in the UK this week, and it’s named after a new gTLD domain name.
wonder.land is a take on Alice in Wonderland that reportedly “tells the story of a 21st Century teen who immerses herself in a psychedelic online game.”
The production, which is running previews in Manchester until July 12 before transferring to the National Theatre in London this November, is using the domain wonder.land.
.land is a Donuts gTLD with about 13,000 domains in its zone.
Chrome users who search for wonder.land in their browser address bar will be taken to the domain rather than a search results page.
Aruba, the recently anointed .cloud gTLD registry, plans to give away up to 100 free .cloud domains to trademark owners as part of its launch program.
The Italian company also today revealed a rough launch schedule that will see sunrise begin mid-way through the fourth quarter.
Participating in Aruba’s “Pioneer” program will be free for trademark owners with a decent marketing plan, a brand-match domain, and a web site that can go live at the end of September.
Up to 100 domains can be allocated for promotional purposes before sunrise begins, per ICANN rules.
Those looking to grab a generic dictionary word in .cloud “may require further negotiation and incur additional costs”, the registry web site says.
Wannabe pioneers have until August 21 to submit their ideas.
Aruba, which beat Minds + Machines, Symantec, Amazon, Google, CloudNames and Donuts to .cloud at private auction last November, plans to go to general availability early next year.
New gTLD registration volumes failed to live up to ICANN’s expectations by a long, long way in its fiscal 2015.
When ICANN’s FY15 ended on Tuesday, new gTLDs had fewer than 6 million domains in their collective zone files.
That’s just 18% of ICANN’s original early 2014 estimate of 33 million domains and just 39% of its revised March 2015 estimate of 15 million names.
It’s going to be harder to compare future new gTLD performance to ICANN’s projections, as the program enters its second year of live activity.
The organization’s recently published draft fiscal 2016 budget does not have a “total registrations” number to compare to the 15/33 million projection in last year’s budget.
It does, however, predict 12.5 million billable registrar transactions in FY16, which began yesterday.
Billable registrar transactions include renewals and transfers, however, so ICANN is not saying that there will be 12.5 million extant new gTLD registrations this time next year.
At least 86 new gTLD registry contracts have changed hands since the end of 2013, I have discovered.
ICANN calls the transfer of a Registry Agreement from one company to another an “assignment”. Global Domains Division staff said in Buenos Aires last week that it’s one of the more complex and time-consuming tasks they have to perform.
So I thought I’d do a count, and I discovered some interesting stuff.
The biggest beneficiary of incoming assignments so far is of course Rightside, aka United TLD Holdco, which has so far taken over 23 of the gTLDs applied for by Donuts.
The two companies have had an agreement since the start that allows Rightside to take on as many as 107 of Donuts’ original 307 applications.
Interestingly, Rightside sold .fan to AsiaMix Digital after Donuts had transferred the gTLD to it.
We also discover that Amazon is repatriating its gTLD contracts en masse.
So far, 21 gTLDs applied for by Amazon EU Sarl — the Luxembourg-based company Amazon uses to dodge tax in other European countries — have been transferred to US-based Amazon Registry Services Inc.
Amazon EU has made money losing new gTLD auctions.
Given the company’s usual MO, I have to wonder whether Amazon Registry Services, under the US tax regime, plans to make any money at all from its new raft of gTLDs.
Speaking of tax, four gTLDs associated with the Hong Kong-based Zodiac group of applicants have been transferred to new Cayman Islands companies with similar names.
A bunch of the other assignments appear to be registries shifting contracts between various subsidiaries.
IG Group, a large UK derivatives trader, has assigned seven gTLDs (such as .forex, .markets and .spreadbetting) to newly created UK subsidiaries, for example.
Also, Ireland-based Afilias transferred the .green RA to a new Irish subsidiary, while Germany-based .srl applicant mySRL has sent its contract to a Florida-based sister company from the InternetX stable.
There are several other example of this kind of activity.
The only one of those I didn’t know about — and haven’t seen reported anywhere — was .meet, which Afilias seems to have sold to Google back in February.
It should be noted that while I’ve counted 86 assignments, I may have missed some. At least one — XYZ.com’s acquisition of .security from Symantec, does not appear have been completed yet, judging by ICANN’s web site.