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.global a victim of new gTLD launch cluster?

Kevin Murphy, September 10, 2014, Domain Registries

Poor GA-day results from .global are being blamed on registrars being swamped by a cluster of new gTLD launches occurring in close proximity.

Dot Global added 1,074 domains in the first seven hours of .global’s general availability, bringing its zone to 1,637 names in total.

CEO Rolf Larsen told us the number of registrations yesterday was actually closer to 1,200.

The numbers aren’t great for a first day, considering that .global is in place at about 80 registrars, but Larsen said that the lack of a long runway of pre-registrations was to blame.

“We are not unhappy with the 1,200, but unhappy to not have had months of pre-regs to make that number higher,” he said.

“Most registrars don’t even do pre-regs,” he said. “Those who do have had a hard time keeping up with all the launches. Our launch was in a very busy period, so difficult to get on board with all those registrars early. Some, including GoDaddy did pre-regs for us, but over just a few weeks instead of months like with many other launches.”

Go Daddy was the biggest registrar yesterday, he said.

Dot Global has a number of plans to increase its marketing over the coming weeks and months, by itself and in conjunction with its registrar partners.

These plans include broad promotions to registrars’ existing customer bases as well as targeted mailings to companies that already have the word “global” at the second level of their domains.

.london launch day biggest yet for new gTLDs, but did it miss targets?

Kevin Murphy, September 10, 2014, Domain Registries

Dot London Domains’ .london had just shy of 35,000 domains in its zone file this morning, after its first partial day of general availability.

That’s an addition of 12,421 domains over yesterday’s number, making .london the 11th most-registered new gTLD.

This makes .london — which in my opinion has had one of the best launch marketing campaigns we’ve seen this year — the most-successful gTLD, in volume terms, after its first GA day.

It has beaten the 33,012 names that .在线 (“.online” in Chinese) and the 31,645 names that .berlin had in their zone files at the end of their respective GA days.

.london domains are not particularly cheap, either. Minds + Machines sells at £30 ($48) a year and Go Daddy (which lists .london at the top of its UK home page today) sells at $59.99.

UK-based Domainmonster, part of Host Europe Group, performed well with a £34.99 ($56) annual fee.

There were 22,547 .london names claimed during the “London Priority Period”, a combined sunrise/landrush phase that gave first dibs on names to trademark owners followed by London residents.

The registry has not broken down the mix between sunrise and landrush, but I believe based on the paltry sunrise performance of every other new gTLD to date that the vast majority were landrush names.

The full priority period queue has not yet been processed — domains with more than one applicant are currently in auction.

Back-end provider Minds + Machines, recently told the markets that it expects about a quarter of landrush/sunrise names to go to auction, so we could be looking at something like 7,500 applications (as opposed to domains) currently in the auction queue.

What this may mean is that .london had roughly 30,000 applications during its priority period, about 20,000 less than it had predicted back in July.

Dot London Domains is closely affiliated with London & Partners, the PR machine for the Mayor of London, so it had resources and access to throw at an effective marketing campaign.

Donuts beats trademark owner to .coach

Kevin Murphy, September 10, 2014, Domain Registries

Donuts has won the right to the new gTLD .coach, after an exact-match trademark owner withdrew its bid.

Coach Inc is a chain of clothing and accessories outlets, best known for its handbags, founded in New York in 1941.

The company owns coach.com, but withdrew its application for .coach this week, leaving Donuts unchallenged.

Coach had filed a Legal Rights Objection against Donuts, claiming .coach would infringe its trademark, but the objection panelist disagreed (pdf).

The panelist agreed instead with Donuts that “coach” has multiple meanings, and that that was “a risk that the Objector assumed when it adopted as its trademark a common dictionary word.”

Uniregistry beats 1-800-FLOWERS.COM to .flowers

Kevin Murphy, September 10, 2014, Domain Registries

Uniregistry has won the contention set for .flowers, beating three other new gTLD applicants.

The company won the rights to the string after withdrawals from Donuts, Minds + Machines and a subsidiary of 1-800-FLOWERS.COM.

The price of forcing the withdrawals, as usual, has not been disclosed.

Uniregistry currently has 15 delegated new gTLDs and a handful of others, won at auction, that are in the contracting stage of the process.

The string “flowers” has a bit of a tainted history in the domain name space.

Investor Rick Schwartz famously paid $200,000 for flowers.mobi, only to sell it on a few years later to another investor for $6,500.

That domainer flipped it in 2012, and it ultimately wound up in the hands of 1-800-FLOWERS.COM for an undisclosed sum.

.club first new gTLD to sell 100,000 domains

Kevin Murphy, August 29, 2014, Domain Registries

.club hit a landmark this week with its 100,000th domain name registration, according to .CLUB Domains.

It’s the first new gTLD to get to this level of success without giving away names for free — .xyz and .berlin have over 460,000 and 130,000 names respectively but fall under 100k if you factor out the freebies.

The .club zone file showed 98,984 names (excluding swelling from the name collisions program) last night, and it’s been growing at steady rate of roughly 250-300 names per day.

It appears that there are 1,000 or so names that do not appear in the zone file, perhaps because they’re not configured yet.

.club hit general availability May 7, 114 days ago.