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The top 35 most-popular new gTLD sites

New gTLDs have been on the market for months now, and the slow process of building out sites is underway.

As regular readers and DI PRO subscribers know, one way DI tracks the popularity of domain names, and therefore their corresponding TLDs, is using Alexa rankings.

These scores are not perfect, but they’re a reasonable way to highlight which new gTLD domain names are getting traffic from internet users.

There are currently 635 new gTLD domains in Alexa’s top one million most-trafficked sites, up from just 10 when I checked almost six months ago, February 19.

Only 35 of those have a ranking better than 100,000.

I visited each in turn today to determine to what use the registrants have put their names.

In this top 35, I found two instances of apparent malware distribution and one instance of possible cybersquatting. Four returned errors. One (www.link) is a blocked name collision name.

Notably, controversial BitTorrent index The Pirate Bay, which has been TLD-hopping for many months and recently got kicked out of .guru, seems to have found a home in .uno.

Only one of the domains redirects to a domain in a different TLD.

One (gen.xyz) is a new gTLD registry’s official homepage.

The remainder represent a broad cross section of regular internet usage: blogs, tools, photos, sport, porn, get-rich-quick schemes, forums, file-hosting, and so on and so forth.

Varying degrees of professionalism can be found on these sites. Some are very pretty, others very ugly.

There’s even one site on the list that appears to be a legitimate corporate home page. On reflection, no it isn’t. It’s a Get-Rich-Quick site.

These are my results, make of them what you will.

DomainAlexa RankSite?TypeRedirect?
searchengines.guru717YForumN
goodkarma.tips1569NErrorN
archive.today1962YToolN
safeupdate.technology3256YMalwareN
safeinstalls.technology6246YMalwareN
ispeed.club11113YToolN
thedudes.club16894YBlogN
gen.xyz18888YRegistryN
womenslife.today20331YBlogN
friv.today35341YGamesN
warriors.tips36897YGet Rich QuickN
event2014.today38307NErrorN
tema.ninja38959YWeb designN
adrenaline.zone50913NErrorN
gunahsehri.club54886YPornY
magesy.club58350YBlogN
fotos.directory63476YDirectoryN
videoranking.ninja69254YSEON
theanimals.pics71436YPhotosN
najbolji.link72338YVideoN
moi.today72657YBlogN
nicefucking.graphics77762YPhotosN
interface.club79315NErrorN
jid-company.trade79730YGet Rich QuickN
kia-auto.club82947YCybersquattingN
iif.club84736YGet Rich QuickN
2121.club87342YFile HostingN
reversephonelookup.center87454YToolN
ximg.link90401YFile HostingN
digger.club92047YAffiliateN
www.link94810NRegistryN
adultindustry.land94857YForumN
ultra.zone96299YSportN
bankcode.today97414YGet Rich QuickN
thepiratebay.uno97951YPiracyN

Momentum offers free new gTLD show passes

Kevin Murphy, July 10, 2014, Domain Services

Momentum Events is offering brands a free pass to its upcoming Digital Strategy & DotOps Congress in Amsterdam.

The deal is only open to companies that have not already applied for a new dot-brand gTLD. Each eligible company gets one free pass for the two-day event. Additional tickets start at $299.

For applicants and others the standard price is $599 per person. That’s about half the price of previous conferences in the series, which is now in its fifth incarnation.

Previous shows have taken place in New York and London.

Confirmed speakers for Amsterdam include executives from Philips, Goodyear, Coke and Google. From the domain world, Afilias, doMEn, Donuts and Dot Luxury are due to talk.

DI, which is a nominal media sponsor of the show, may also be on a panel.

The shows were previously called the Digital Strategy & New gTLD Congress, but Momentum has switched out “New gTLD”, which perhaps caused non-domain folks’ eyes to glaze, for “DotOps”.

No, I don’t know what that means either.

The conference will take place at the Crowne Plaza hotel in Amsterdam, Netherlands from September 18 to 19.

Slow start for .christmas with under 500 sales

Uniregistry’s latest new gTLDs .christmas and .blackfriday seem to have stumbled out of the gates, both amassing fewer than 500 registrations in their first full day of general availability.

In today’s zone files, .christmas has 501 names and .blackfriday has 445. Those numbers include dozens of sunrise registrations. They both went to GA on Tuesday afternoon UTC.

As you might expect, the .christmas zone comprises a mix of brands and generic words and phrases related to retail and travel. It’s a similar state of affairs in .blackfriday.

What there do not appear to be are large numbers of product categories registered, suggesting that domainers feel that the new gTLDs fail Uniregistry CEO Frank Schilling’s own Toilet Paper Test.

That’s where one judges the potential popularity of a TLD by putting the string “toiletpaper” at the second level.

Domainer Mike Berkens appears to have picked up a handful of decent-looking names, including santatracker.christmas (NORAD’s Santa tracker got 19.58 million unique visitors last year) and whatiwantfor.christmas.

Schilling himself paid $90,000 — half the price of a new gTLD application fee — for blackfridaysales.com back in 2010. In November 2009, Kevin Ham’s blackfriday.com purportedly took 18 million visitors.

Neither Uniregistry TLD appears to be available currently at Go Daddy, despite the two companies’ reported distribution deal.

.christmas and .blackfriday are notable because they’re the first TLDs to launch that are tied to specific calendar dates. Those dates are of course several months away.

I have a feeling that it may prove tough to build up sustainable buzz for these TLDs.

Even if they’re used by big brands in marketing campaigns this year, which is of course by no means assured, it’s still going to take another year to figure out whether they’ve captured the imagination of their target markets.

In an industry of long plays, these could be two of the longer ones.

Pinyin to beat IDN? .wang ready to overtake .在线

The .wang gTLD has seen great success, relatively, in its first week of general availability, crossing the 30,000 mark yesterday and entering the top 10 new gTLDs by registration volume.

At its current rate of growth, the Zodiac Holdings domain is going to overtake .在线, the highest-ranking Chinese gTLD so far, this week.

.wang went to GA June 30. After its initial spike, it’s added one to two thousand names per day and, with 31,011 names today, currently sits at 9th place in the new gTLD program’s league table.

That’s a whisker behind TLD Registry’s .在线 (“.online”), which had a strong start when it launched at the end of April but has since plateaued at around 33,000 names, adding just a handful each day.

A skim through the zone files reveals that the vast majority of the names in .wang appear to be, like .wang itself, Pinyin — the official Latin-script transliterations of Chinese-script words.

.wang, which would be “网” in Chinese script, means “net”.

To pluck a couple of names from the zone at random, I see tanpan.wang, which could mean something like “negotiation.net” and xingshi.wang, which may or may not mean “shape.net”.

I suspect that many of the registered domains are personal names rather than dictionary words. Wang is a popular surname in China.

The vast majority of the names also appear to be registered via China-based registrars, some of which are promoting the TLD strongly on their home pages.

There certainly appears to be a lot of domainer activity in .wang, but I haven’t seen anything yet to suggest a massive orchestrated effort that would throw out the numbers considerably.

Either way, I find it fascinating that a Latin transliteration of a Chinese word seems set to out-perform the actual Chinese IDNs currently on the market.

ICANN puts porn gTLDs on hold for no good reason?

Kevin Murphy, July 4, 2014, Domain Policy

In a decision that seems to have come out of nowhere, ICANN has effectively put bids for three porn-themed new gTLDs on hold.

In a June 21 meeting, the board’s New gTLD Program Committee discussed .adult, .sex and .porn, calling them “sensitive strings”.

While it passed no resolution, I understand that ICANN legal staff is delaying the signing of contracts for at least one of these gTLDs while the NGPC carries out its talks.

It’s a surprising development, given that the three strings are not subject to any Governmental Advisory Committee advice, are not “Community” applications, and have not been formally objected to by anyone.

The report from the NGPC meeting acknowledges the lack of a GAC basis for giving the strings special treatment (emphasis added):

The Committee engaged in a discussion concerning applications for several adult-oriented strings in the current round of the New gTLD Program, including .ADULT, .PORN, and .SEX. The applications propose to serve the same sector as the .XXX sponsored TLD. Staff noted that the applications were not the subject of GAC advice, or any special safeguards, other the safeguards that are applicable to all new gTLDs. The Committee considered how the safeguards in the new gTLD Program compare to the safeguards that were included in the .XXX Registry Agreement. The Committee requested staff prepare additional briefing materials, and agreed to discuss the matter further at a subsequent meeting.

This begs the question: why is ICANN giving .porn et al special treatment?

What’s the basis for suggesting that these three strings should be subject to the same safeguards that were applied to .xxx, which was approved under the 2003 sponsored gTLD round?

.porn, .sex and .adult were were applied for under the 2012 new gTLD program, which has an expectation of predictability and uniformity of treatment as one of its founding principles.

Who decided that .sex is “sensitive” while .sexy is not? On what basis?

Is it because, as the NGPC report suggests, that the three proposed gTLDs “serve the same sector” as .xxx?

That wouldn’t make any sense either.

Doesn’t .vacations, a contracted 2012-round gTLD, serve the same sector as .travel, a 2003-round sponsored gTLD? Why wasn’t .vacations subject to additional oversight?

Is it rather the case that the NGPC is concerned that ICM Registry, operator of .xxx, has applied for these three porn strings and proposes to grandfather existing .xxx registrants?

That also wouldn’t make any sense.

.sex has also been applied for by Internet Marketing Solutions, a company with no connection to .xxx or to the 2003 sponsored gTLD round. Why should this company’s application be subject to additional oversight?

And why didn’t .career, which “serves the same sector” as the sponsored-round gTLD .jobs and was applied for by the same guys who run .jobs, get this additional scrutiny before it signed its contract?

It all looks worryingly arbitrary to me.