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Donuts racks up 8,000 sales with three gTLD launches

Kevin Murphy, September 18, 2014, Domain Registries

Donuts’ sold another 8,000 domains on the first day of base-price general availability of its three latest gTLDs — .church, .guide and .life.

.church was the strongest performer of the three, with 3,409 new names registered. Its total is now 4,044.

.guide added to 2,895 to total 3,386, while .life added 1,783 to wind up at 2,106.

These are not exceptional numbers for new gTLD launches but they’re pretty much par for the course with niche TLDs nowadays.

All three gTLDs were won by Donuts at auction against other applicants over the last 12 months.

Radix delay blamed on promo pricing

Kevin Murphy, September 18, 2014, Domain Registries

Radix Registry’s first three new gTLD launches have been delayed for 24 hours after registrars experienced problems with promotional pricing.

.website, .host and .press will now go to general availability at 1600 UTC today.

Radix business head Sandeep Ramchandani said that some registrars were not expecting the registry to quote discounted fees at point of purchase; they were expecting a rebate at a later date instead.

This caused problems during pre-launch testing, he said, which led to the decision to delay.

The problem was resolved not too long after yesterday’s 1600 launch deadline, but it was decided to hold off on GA for a full 24 hours.

Second last-resort gTLD auction raises $14.3m

Kevin Murphy, September 18, 2014, Domain Registries

ICANN has raised $14.3 million auctioning off three new gTLDs — .buy, .tech and .vip.

It was the second batch of “last resort” auctions, managed by ICANN and Power Auctions, in which the winning bids are placed in a special ICANN fund.

Notably, while Google participated in all three auctions, it failed to win any, setting a reassuring precedent for any smaller applicants that are set to face the deep-pocketed giant in future auctions.

.tech was the biggest-seller, fetching $6,760,000 after nine rounds of bidding.

The winner was Dot Tech LLC, which beat Google, Minds + Machines, Donuts, NU DOT CO, and Uniregistry.

.buy went to Amazon for $4,588,888, beating Google, Donuts and Famous Four Media. The bidding lasted seven rounds.

Finally, .vip sold to Minds + Machines for $3,000,888 after Google, Donuts, I-Registry and VIP Registry dropped out.

The prices are in the same ball-park as we’ve inferred from previous, private auctions managed by Applicant Auction (a company affiliated with Power Auctions).

That’s notable because the first last resort auction, for .信息, fetched just $600,000 when it sold to Amazon back in June.

As far as we can tell, last-resort auctions do not necessarily keep prices low, even though the losing bidders in this week’s auctions will have walked away empty-handed.

In private auctions, losers leave holding a share of the winner’s bid.

This week, most of the $14.3 million raised will go into a special ICANN fund.

Akram Atallah, president of ICANN’s Global Domains Division said in a statement:

The proceeds from these Auctions will be separated and reserved until the Board determines a plan for the appropriate use of the funds through consultation with the community. We continue to encourage parties to reach agreements amongst themselves to resolve contention.

The ICANN community has been chatting about possible uses for auction funds for years.

Ideas such as subsidizing new gTLD applicants from poorer nations in future rounds and investing in internet infrastructure in the developing world have been floated.

DotGreen is back from the dead

Kevin Murphy, September 16, 2014, Domain Registries

DotGreen Community, a popular but unsuccessful applicant for the .green gTLD, has been resurrected to manage the marketing for the successful applicant, Afilias.

It appears that Afilias, which won .green at auction against two other applicants in late February, is essentially outsourcing the marketing of .green to DotGreen.

DotGreen withdrew its bid last October, citing the high cost of the looming auction.

DotGreen’s plan for the TLD, had it won, was to distribute some of its profits to worthy environmental causes, and that plan seems to have been brought back from the dead too.

According to a press release:

DotGreen brings additional partnerships with EarthShare, a federation comprised of the world’s leading environmental and conservation charities; and The DotGreen Foundation, a California Non-profit, 501 (c)3 Public Charity. These organizations will work together to distribute a percentage of the proceeds collected from the sales of the .green domain names to programs that work towards the advancement of sustainability worldwide.

It appears to be a unique, first-of-its-kind relationship in the new gTLD space.

Afilias remains the contracted party and will continue to run the technical infrastructure of the registry, but the heavy-lifting of actually marketing the names falls on DotGreen.

Given that DotGreen spent quite a lot of time in the run-up to the new gTLD application process building relationships with environmental groups, this could be an incredibly shrewd move by Afilias.

Afilias has not yet revealed its sunrise or general availability launch dates for .green, which was delegated in June.

.xyz tops 500,000 names

Kevin Murphy, September 16, 2014, Domain Registries

XYZ.com’s new gTLD .xyz has become the first in this round to accrue over half a million domains in its zone file.

This morning I count 500,050 domains in the zone, up 3,485 on yesterday.

The registry has added over 60,000 domains in the last 30 days.

It’s well-known that the large majority of .xyz names have been given away for free, largely without the registrants’ explicit consent, so it’s not a great measure of demand.

Still, it’s a milestone of sorts.

Some percentage of .xyz’s registrants will renew for a fee next year, so the larger its installed base, the larger the number of paid-for domains the registry could wind up with.