Nic.at’s three-stage auction of one and two-character .at domains has raised over $1 million.
Auction house Sedo announced today that over 1,000 .at names were sold, for a combined total of over $1 million.
The biggest-ticket name was c.at, which went for €56,000, according to Sedo.
Bidders were not restricted to Austria or German-speaking nations. Sedo said notable bids came in from China, the US and Canada.
Here’s the top-ten list, priced in euros:
About half of domain name registrars are still not sold on the idea of new generic top-level domains, according to the results of a small Nic.at report.
The Austrian ccTLD registry commissioned a survey of 220 Austrian companies, 32 .at registrars and 32 creative agencies about the possible impact of new gTLDs.
Overall, the industry is approaching the topic of the incoming top level domains with muted enthusiasm: at present around half of registrars are not sure whether they are going to offer their customers the new extensions.
A quarter of the surveyed marketing agencies reckoned internet users will take to new gTLDs, but only 12% of registrars were as confident, according to the report.
The agencies seemed to be more interested in domains than social media, however. Only 12% said that their social media focus made them unaware of the gTLD expansion.
Read the full report in PDF format here.
As well as managing .at, Nic.at is acting as the named registry back-end for 12 new gTLD applications, mostly German.
Minds + Machines parent Top Level Domain Holdings has become the third company to publicly confirm an application for the .music top-level domain.
TLDH has partnered with “music industry figures including artists, managers, music producers and lawyers” going by the name of LHL TLD Investment Partners on a joint-venture bid.
M+M will provide the technical back-end for the applicant.
The other two known applicants for .music are Far Further, which has the backing of most major music trade groups, and the long-running MyTLD/Music.us/Roussos Group campaign.
Assuming Roussos and TLDH can each pull one plausible public comment objection out of the bag, Far Further’s Community Priority Evaluation is probably scuppered.
With two objections, a CPE candidate needs a perfect 14/14 score on the remaining criteria, which is likely going to be pretty difficult when you’re applying for such a generic term.
In other new gTLD applicant news…
.miami — TLDH also announced today that it plans to apply for .miami, having secured the support of City of Miami in a 4-0 vote of its commissioners.
.nyc – The city of New York has reportedly granted its consent to Neustar to apply for .nyc, apparently beating out other wannabe applicants including TLDH.
.vlaanderen – The Flemish government has awarded the right to apply for .vlaanderen (.flanders) to DNS.be. The registry will reportedly work with Nic.at on the application.
.nagoya – GMO Registry has announced a bid for the Japanese city gTLD .nagoya, with the backing of the local government. Nagoya is Japan’s third-largest city.
Hamburg Top-Level-Domain GmbH, a potential bidder for the .hamburg top-level domain, has headed across the border into Austria for its registry services provider.
The company has signed up to use Nic.at, currently the registry for the .at country-code TLD, according to a press release.
The initiative appears to be looking for money at the moment.
dotHamburg’s chief executive Oliver Süme said: “The knowledge that the technical side of things is in safe hands is an important criteria for potential investors looking to invest in .hamburg.”
The company will also need to secure the support of Hamburg’s local government, given the recent changes to ICANN’s Applicant Guidebook.