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Nic.br wins dot-brand from Afilias

Brazilian registry Nic.br has won its sixth gTLD client.

It’s taking on the dot-brand back-end business of Natura, a cosmetics company based in its home town of Sao Paulo.

The .natura gTLD was previously managed by Afilias.

I can’t imagine it’s a hugely valuable deal.

Natura has only a few domains in its zone. It’s using global.natura as a portal to its various national ccTLD sites and app.natura as a gateway to app stores where its mobile app can be obtained.

It’s the latest gTLD to change back-ends in the current wave of new gTLD rejiggering to come about as contracts negotiated during the 2012 application round start to expire.

Nic.br also runs the dot-brands .uol and .globo, the small city TLD .rio, the unlaunched generics .bom (means “good” in Portuguese) and .final, and of course its original ccTLD, .br.

Brazil dancing around four million reg milestone

Kevin Murphy, October 3, 2018, Domain Registries

The Brazilian ccTLD, .br, last week topped four million registrations for the first time, then promptly dropped back below the milestone.

The TLD was at 4,000,260 domains on Monday September 24, prompting a press release from Nic.br, dropping back below four mill the next day, then hit 4,002,574 this Monday.

The TLD stands at 3,996,604 today, according to statistics Nic.br publishes on its web site.

It’s taken about six years to grow from three million names. The leap from two million to three million took about two and a half years.

Brazil operates on a three-level structure, with dozens of second-level domain options available to registrants.

The large majority of registered names — 3,645,073 — are in the .com.br space.