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.vegas beats all six new M+M gTLDs combined

Kevin Murphy, September 16, 2014, Domain Registries

Minds + Machines’ first day of general availability for its first six wholly owned new gTLDs has produced some very disappointing numbers.

The company managed to net just 1,694 new domains across .country, .cooking, .vodka, .rodeo, .horse and .fishing combined yesterday, according to this morning’s zone files.

It has fewer than 2,000 names across all six zones.

Meanwhile, .vegas, which also went to GA yesterday, managed to net 2,933 new domains, ending the day at 3,903.

Here’s a table of M+M’s performance over its first seven or eight hours of GA, which began at 1600 UTC yesterday.

Net GainTotal Domains
.vodka421469
.cooking378439
.fishing350388
.horse287327
.country182220
.rodeo76107
TOTAL16941950

Assuming the zone files are fresh, it’s a poor first day for the company whichever way you look at it, especially given that M+M has been accepting pre-registrations in its TLDs since November 2013.

As well as being vertically integrated, M+M has about 80 third-party registrars on board to sell its names, including the largest.

Afilias’ .organic, which also went to GA yesterday, shows just one new registration today.

However, this can be attributed to the fact that registrants need to submit credentials for manual verification before their new domains are allowed to go live in the zone file.