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Radix acquires .fun gTLD from Warren Buffett

Kevin Murphy, October 25, 2016, Domain Registries

New gTLD portfolio player Radix has acquired the pre-launch TLD .fun from its original owner.

The company took over the .fun Registry Agreement from Oriental Trading Company on October 4, according to ICANN records.

Oriental is a party supplies company owned by Warren Buffett’s Berkshire Hathaway.

It won .fun in a private auction in April last year, beating off Google and .buzz operator DotStrategy.

It had planned to run it as a “closed generic” — keeping all the domains in .fun for itself — but those plans appeared to have been shelved by the time it signed its RA in January this year.

Evidently Oriental’s heart was not in it, and Radix made an offer for the string it found more attractive.

Radix business head Sandeep Ramchandani confirmed to DI today that .fun will be operated in a completely unrestricted manner, the same as its other gTLDs.

It will be Radix’s first three-letter gTLD, Ramchandani said. It already runs zones such as .online, .site and .space.

.fun is not yet delegated, but Radix is hoping for a December sunrise period, he said.

Warren Buffett party firm beats Google to .fun

Kevin Murphy, April 20, 2015, Domain Registries

An 80-year-old seller of party supplies, owned by Warren Buffett, has won the rights to the new gTLD .fun, after the other two applicants withdrew.

Oriental Trading Company plans to operate the gTLD as a “restricted” space where only the company and its partners can register, according to its application.

Quite why this isn’t on hold as a “closed generic”, I don’t know.

The application states .fun will be:

an authoritative Internet space for OTC, its affiliates and partners where OTC can develop an unlimited number of domain names dedicated and relevant to “fun” and to provide Internet users with content, services and products they need, while being assured of brand authenticity.

The other two applicants were Google and Dot Strategy. Both applications have now been withdrawn.

OTC sells balloons, party hats, banners and such. It was acquired by Buffett’s Berkshire Hathaway in 2012 after filing for bankruptcy protection.

In other withdrawal news, games maker Konami today became the latest company to dump its plans for a dot-brand, in this case .konami.