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Foreigners mostly speak foreign, ccTLD study finds

English may be the lingua franca of the internet, but most foreigners still stubbornly stick to their own tongues, a study has found.

The research, carried out by Oxford Information Labs for CENTR, covered 10 ccTLDs and geo-gTLDs and found that “on average, 76% of web content associated with each TLD reflects the languages spoken in the relevant country or territory.”

English was used in 19% of cases, with other languages coming in at 4%.

The Latin-script ccTLDs in question were .ch (Switzerland), .nl (Netherlands), .pt (Portugal), .ru (Russia), .se (Sweden) and .sk (Slovakia).

Also surveyed was the Cyrillic-script Russian ccTLD .рф and .nu, which is designated to English-speaking Niue but marketed primarily in Swedish-speaking Sweden (it also helpfully makes its zone files available for this kind of research).

The research also covered .cat, a gTLD specifically targeted at the Catalonia region of Spain.

In total, 16.4 million domains, culled from zone files, were looked at. The results were supplemented by research carried out in .nl by local registry SIDN.

Oxford Information Labs said that it was hired “to test the hypothesis that ccTLDs support local languages”

In each TLD, the minimum amount of content in the TLD-appropriate language (after parked pages and spam had been weeded out) was 64% of domains. That appears to be the score for .sk, the Slovakian TLD run by a British registry.

The highest concentration of local language occurred, as you might expect, in the IDN .рф.

Surprisingly, .cat, which I believe is the only TLD in the survey to contractually require “substantial” local-language content in its registrants’ web sites, appears to be about 30% non-Catalan.

The average across all the surveyed TLD was 76% local-language content. The researchers concluded:

This study’s findings indicate that country and regional TLDs boost the presence of local languages online and show lower levels of English language than is found in the domain name sector worldwide.

It is estimated that 54% of all web content is in English.