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Carlsberg snaps up 150 .beer domains, including the most British domain I’ve ever seen

Brewing giant Carlsberg has joined Minds + Machines’ pioneer program for the .beer gTLD, buying 150 brand and generic .beer domains.

M+M said today that football.beer, which is arguably a more British domain than gov.uk, is among Carlsberg’s new portfolio.

The registry said in a press release: “football.beer will help support the company’s far-reaching commitment to the football. Carlsberg is a leading sponsor of UEFA EURO 2016, the Barclays Premier League, and Liverpool Football Club.”

The brewer will also use quality.beer in its marketing.

Trademarks baltika.beer, tuborg.beer, holsten.beer and kronenbourg.beer have also been acquired.

Carlsberg is the fifth-largest brewer in the world and fourth-largest in the UK, with annual global revenue of $9.5 billion.

The .beer gTLD could use the publicity. It has been in general availability since September last year. Today, it has fewer than 7,800 names in its zone file.

Free .cloud domains on offer to pioneer brands

Aruba, the recently anointed .cloud gTLD registry, plans to give away up to 100 free .cloud domains to trademark owners as part of its launch program.

The Italian company also today revealed a rough launch schedule that will see sunrise begin mid-way through the fourth quarter.

Participating in Aruba’s “Pioneer” program will be free for trademark owners with a decent marketing plan, a brand-match domain, and a web site that can go live at the end of September.

Up to 100 domains can be allocated for promotional purposes before sunrise begins, per ICANN rules.

Those looking to grab a generic dictionary word in .cloud “may require further negotiation and incur additional costs”, the registry web site says.

Wannabe pioneers have until August 21 to submit their ideas.

Aruba, which beat Minds + Machines, Symantec, Amazon, Google, CloudNames and Donuts to .cloud at private auction last November, plans to go to general availability early next year.