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.CLUB lowers premium prices to sell through registrars

.CLUB Domains has lowered the price of many of its reserved “premium” domain names in order to make them more easily available via the registrar channel, the company announced today.

Dozens of names previously priced above $20,000, and therefore only available via brokers, have been reduced to between $10,000 and $19,000, according to chief marketing officer Jeff Sass.

The company’s EPP system has tiered pricing and the top tier is $20,000, so registrars are not able to directly sell higher-priced names.

Sass said some of the repriced names include nyc.club, travellers.club, delivery.club, biking.club, fun.club, growth.club and home.club.

MMX makes $100,000 .luxe premium sale

Kevin Murphy, May 24, 2019, Domain Sales

MMX says it has sold a package of premium .luxe domain names for $100,000.

The registry announced this week that it has sold “a small number of .luxe names for a combined value of $100,000 in a single trade”.

Depending on what that “small number” is, the individual per-domain value may not be all that much.

MMX CEO Toby Hall would only tell DI that the package comprises fewer than 100 domains.

That would still put at least a four-figure price on each domain, which I’m sure many domainers would regard as near-miraculous for a string such as .luxe.

.luxe was originally intended to have a connection to luxury goods, but MMX has repurposed it as its inroad to the blockchain space.

Domains are being primarily sold to address cryptocurrency wallets, primarily in Asia, in the Ethereum blockchain.

There are currently over 5,700 domains in the .luxe zone file.

MMX sells 7,000 domains for $3.4 million

Kevin Murphy, September 12, 2017, Domain Registries

New gTLD registry MMX said it has sold $3.4 million in “premium” .vip domains names to Chinese domainers in the last few months.

In what is believed to be a small number of deals to a limited number of investors, “over 7,000” domains changed hands since they became available in late June.

MMX said that $2.8 million of the deals closed in the last 10 days.

While we don’t have the exact number of domains, it looks to work out in the ball-park of $485 per domain.

As $3.4 million is a materially significant number — the company’s entire revenue for 2016 was $15.6 million — it was disclosed to the financial markets this morning.

.vip has been MMX’s cash cow, so far amassing a zone file with more than 600,000 domains names in it.

For some reason it has been hugely popular in China — the vast majority of its registrations have been through Chinese registrars and 59% of its overall revenue was from China in 2016.

In April, the company sold 200,000 .vip names to a single Chinese investor for $1.3 million.

MMX has also said that renewal rates for .vip, which only launched last year, have been over 75%.

XYZ slashes $10 million a year from premium stash

Kevin Murphy, September 11, 2017, Domain Registries

XYZ.com has slashed the asking price of a few thousand “premium” .xyz domain names, in some cases by many thousands of dollars.

Overall, it looks like the company has dropped prices by a total of $10.8 million.

At the top end of its reserved list, several single and double-character domains previously priced a $55,000 per year have been reduced to $13,000 per year.

At the lower end, domains previously priced at around $1,300 are now around $300.

Those are the recommended retail prices. Some registrars are offering them with a substantial mark-up.

The reductions affect 2,700 of the domains on XYZ’s premium list, which runs to about 3,075 names in total.

Whereas the previous hypothetical value of the full list was $15.3 million a year, it’s now at $4.4 million a year.

Of course, they’re not worth anything unless somebody is willing to pay the price, and the domains still seem to have end-user price tags on them.

Premium renewal fees have so far proved unpopular in the domain investing community due to the large carrying cost.

XYZ’s full list can be obtained here.

Short .vegas domains go on sale

Dot Vegas has made one and two-character .vegas domain names available to register on a first-come, first-served basis.

Single-character domains such as a.vegas and 7.vegas and two-character names such as 77.vegas and bj.vegas all appear to be available, including domains that match country-code TLDs.

Prices seem to be around the $2,750 to $3,299 mark for the one-character names at the three registrars Dot Vegas plugged in its announcement.

For the two-character names, you’re looking at $550 to $699, again depending on registrar.

Renewal fees for these short names seem to be about double what you’d expect to pay per year for a regular .vegas name, starting at over $100 per year.

Of the three promoted registrars — GoDaddy, Uniregistry and NameCheap — Uniregistry appears to be the cheapest and GoDaddy the most expensive.

The .vegas gTLD has been on the market for about three years and has about 16,000 domains in its zone file currently.