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ICM puts $7.7 million of .xxx domains up for sale

Kevin Murphy, October 24, 2012, Domain Sales

Having already sold over $5 million worth of premium .xxx domains names, ICM Registry is putting another 1,000 names on the market, with a total purchase price of over $7.7 million.

Unusually for registry-reserved names, which usually end up at auction, all of the names are priced to sell.

Prices range from $220,000 for girls.xxx to $330 for provide.xxx.

Along with the full list of available names, ICM has also published some rough guides to likely traffic, based on its data gleaned from running search.xxx for the last few weeks.

A “Search Rank” stat ranks the popularity of the relevant keyword in search.xxx queries, while “Traffic Rank” divides the list into five categories by likely traffic volume.

ICM privately sold about $4 million of premium .xxx domains during its pre-launch Founders Program. Domainer Frank Schilling is believed to have invested seven figures.

Its biggest single sale to date is believed to be gay.xxx, which was snapped up for $500,000 last year.

ICM CEO Stuart Lawley told DI that the company still has about 500 premium names — including cams.xxx and tube.xxx — held in reserve to be released at a later date.