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dotMobi to sell 5,000 premium .mobi domains

Kevin Murphy, October 6, 2010, Domain Registries

Afilias-owned dotMobi is taking another crack at selling off over 5,000 “premium” .mobi domain names that it has had reserved since its launch in 2006.

The reserved list, which includes domains such as television.mobi, recipes.mobi and shopping.mobi, has been published, and the domains have been turned on.

They all (or most) now resolve to dotMobi web pages where interested parties can file an expression of interest in the domain, in order to be alerted when they become available.

The actual process by which the domains will be allocated has yet to be announced.

The biggest premium .mobi sale I’m aware of to date was flowers.mobi, which Rick Schwartz picked up for $200,000 in 2006. He plans to sell the domain, probably at a loss, later this month.

The list makes fascinating reading. To my untrained eye, many of the domains appear to be utterly bizarre inclusions.

Businesswoman? Out-of-town meeting? Need to quickly self-administer a Pap smear? Why not visit speculum.mobi for a list of nearby gynecological equipment suppliers?

The full list can be downloaded from here. The official dotMobi announcement is here.