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.blog launch date and pricing revealed

The new gTLD .blog will go to general availability in November with a wholesale price tag of $20, it was revealed today.

The registry, Knock Knock Whois There, told registrars that sunrise will kick off August 18 and run for 60 days with a $130 price tag. Disputed sunrise domains will go to auction.

Landrush will follow for a week from November 2 with a $130 application fee and auctions for contested domains a week later.

General availability is then due to begin November 21, with a registry fee of $20.

There will be tiered pricing on reserved “premium” names.

The registry does not seem to have ruled out an Early Access Period either.

This is all fairly consistent with KKWT’s previous statements that its pricing and launch structure will be in line with current industry norms.

The registry is owned by Automattic, the company behind the WordPress blogging software and service.

It emerged as the surprise secret backer of original applicant Primer Nivel earlier this year, following a $19 million auction win.

Nominet to run .blog’s back-end

Kevin Murphy, May 13, 2016, Domain Services

Nominet is to run the back-end registry systems for .blog, the company announced this evening.

We reported earlier today that .blog has a surprise new owner — Knock Knock, Whois There, which belongs to Automattic, owner of WordPress.com — and it seems the change of ownership comes with a change of back-end.

Primer Nivel, the company that applied for .blog and just transferred the ICANN contract to Automattic, had named Malaysian also-ran Qinetics as its original back-end.

“Nominet will provide the registry services, as well as technical support to the registrar channel,” Nominet said tonight. The deal includes EPP and DNS.

Nominet’s press release confirms that registrants will not need a WordPress.com account to buy a .blog domain name.

It’s the second big back-end deal for Nominet in recent weeks. The company recently revealed it will be taking over technical services for all 28 of Minds + Machines new gTLDs.

Automattic/KKWT is predicting 250,000 .blog registrations in 2016, and general availability is not expected until the fourth quarter.

WordPress reveals IT bought .blog for $19 million

WordPress.com owner Automattic has outed itself as the bankroll behind the winner of the .blog auction and the new owner of the forthcoming new gTLD.

Founder Matt Mullenweg also revealed that the company paid around $19 million for the domain at private auction in February 2015, about $1 million more than the amount DI estimated at the time.

Until now, the winning .blog applicant, which fought off competition from eight competitors including Google, M+M, Radix and Donuts, was only known as Primer Nivel.

Primer Nivel is a Panamanian company previously described to DI as an investment vehicle with links to Colombian registrar My.co.

To the best of my knowledge, Automattic’s involvement with the bid has never even been hinted at, but Automattic founder Matt Mullenweg said in a blog post last night that it has been involved since well before the auction took place.

It’s now public that Automattic is the company behind Knock Knock Whois There LLC, the registry for the new .blog TLD. (And a great pun.) We wanted to stay stealth while in the bidding process and afterward in order not to draw too much attention, but nonetheless the cost of the .blog auction got up there (people are estimating around $20M).

An earlier version of the blog post put the price at “about $19m”, as captured by Google.

ICANN approved the reassignment of the .blog contract from Primer Nivel to Knock Knock WHOIS There on April 29.

In the original Primer Nivel application, only My.co CEO Gerardo Aristizabal and VP of business development Carlos Neira were listed as shareholders of 15% or more of the company in its answer to question 11 of the application form.

ICANN processed a change request to the question 11 answer in March 2014, but did not publish the result of the change. It may merely have been a change of personal contact information.

One has to wonder whether, had WordPress’ involvement in Primer Nivel been public, the .blog auction could have fetched even more.

One might imagine that Google, which competes with WordPress with its Blogger service, would have viewed .blog as more threatening in a rival’s hands.

But Primer Nivel and now Automattic/KKWT appear to have no intention to make .blog a WordPress-exclusive gTLD. The original application stated that it would be open to all, and ICANN has since banned so-called “closed generics”.

The registry has already opened a web site at kkwt.domains, which is currently pitching the product to accredited registrars.

It says it plans to go to general availability and “activate” 250,000 .blog domains before the end of the year.

Automattic obtained an ICANN registrar accreditation back in October 2010 but to date has not sold a single domain via that accreditation.

It offers WordPress.com hosting customers domain registrations, but I believe it does so as a GoDaddy reseller.

.blog is currently in “transition to delegation” and it’s probably only a matter of days before it is delegated to the internet.

Mullenweg blogged that the sunrise period is expected to start in August, with and October landrush.

Pricing is expected to be in line with current industry standards, including premium tiers.

The gTLD has always been one of my favorites, and having WordPress backing it will almost certainly make it more successful than if the registry were an independent third party, possibly raising the profile of new gTLDs as a whole.

.blog won in eight-figure auction by Primer Nivel

Kevin Murphy, February 16, 2015, Domain Registries

A Colombian registrar has become the unlikely owner of the coveted .blog new gTLD, beating eight other applicants to the string at auction.

Winning bidder Primer Nivel is a Panamanian company affiliated with Bogota-based CCI REG, which runs my.co.

The company was the first to reveal its plans to apply for .blog, telling DI back in April 2012 about its ambitions of the gTLD.

Rival bidders Radix, Minds + Machines, Donuts, Afilias, Merchant Law Group, BET, Google and Top Level Design all withdrew their applications over the weekend.

We’re certainly looking at an eight-figure sale here.

Kieren McCarthy, writing at The Register, reckons it went for $30 million or more, based on the fact that M+M got $3.4 million for withdrawing from .blog and .store auctions, but his back-of-the-envelope calculations are off-target for a few reasons.

Knowledgeable DI sources say the sale price was considerably lower than $30 million.

My envelope puts it at somewhere in the range of $15 million to $18 million.

I’ve always said .blog is among my favorite new gTLD strings. The market opportunity is potentially huge, with hundreds of millions of blogs live on the web today.

Primer Nivel, which to the best of my knowledge is not (unlike some other applicants) affiliated with a particular blogging platform, plans to operate .blog as an open gTLD.

The separate auction for .store, meanwhile, was won by Radix, after withdrawals from M+M, Donuts, Amazon, Google, Dot Store and Uniregistry this weekend.

First .blog new gTLD applicant revealed

Colombian domain name registrar My.co has become the first company to reveal that it will apply to ICANN for the .blog generic top-level domain.

Manager Gerardo Aristizabal told DI today that the application will be made through a company called Primer Nivel (“First Level” in Spanish).

My.co (officially Central Comercializadora de Internet) is the main partner in the bid. Other unspecified investors are also on board.

Qinetics, the Malaysian registry services provider that does business as RegistryASP, has been contracted to run the registry back-end.

My.co already uses Qinetics for its .co registrar gateway, which provides .co registration services to 20 other registrars, according to Aristizabal.

UK-based CommunityDNS has signed up to provide the DNS, while NCC Group has been named data escrow provider, he added.

“We believe .blog will provide a great address for establishing blogs online, and will become the Internet space for freedom of speech and information,” Aristizabal said.

It goes without saying that .blog will be a heavily contested – I would say probably the most heavily contested – gTLD.

Whenever anyone asks me what gTLD string I think stands the best chance of success, I always point to .blog.

It’s a no-brainer.

Media analysts NM Incite (great name) tracked 181 million blogs in 2011, up by about 25 million from 2010. A gTLD that could grab just 1% of that business would still be a nice little earner.

Not only is there an enormous potential market, but .blog doesn’t (as far as I know) have any of the legal baggage that will scare away potential applicants for strings such as .web or .music.

If .blog goes to auction, expect it to fetch eight figures.