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Digital archery ruled out for next new gTLD round
The oft-mocked “digital archery” system will not be making a return when ICANN finally starts taking more new gTLD applications.
That’s the current thinking of the ICANN community working group looking at subsequent application procedures.
Readers with long memories may recall digital archery as a hack for Californian gambling laws that ICANN org pressed for in 2012 as a way to form its 1,930 applications into an orderly queue for processing.
The idea was that applicants would fire off a bit of data to an ICANN site at a predetermined time and the applicants whose packets arrived closet to the target time, measured by the millisecond, would receive priority in the queue.
It was a bit like drop-catching, and the concept advanced to the stage where companies skilled in such things were offering digital archery services.
But after ICANN changed CEOs later that year, it turned out gambling wasn’t as illegal in California as former management thought it was. The org got itself a license to run a one-off lottery and sold tickets for $100 per application.
That’s now the preferred method for ordering the queue for the next rounds of applications, whenever those may be, according to last week’s Initial Report on the New gTLD Subsequent Procedures Policy Development Process.
Unlike 2012, the WG is proposing that portfolio applicants should be able to swap around their priority numbers according to their commercial interests.
So, if Donuts gets priority #1 for .crappy and #4,000 for .awesome, it would be able to switch priorities to get the better string evaluated earlier.
The WG is also not convinced that internationalized domain names, which received automatic priority in 2012, should get the same preferential treatment this time around.
That’s one of several questions it poses for the community in its public comment period.
While a better place in the evaluation queue had time-to-market advantages in 2012 — Donuts’ .guru sold a tonne of domains largely due to its first-mover status — that’s probably not going to be as big a deal next time around due to domainer skepticism about new gTLDs.
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