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The price of .bar was $100,000 to a school

Wondering how the new gTLD registry Punto 2012 managed to get government approval for .bar, even though it’s a protected geographic term in Montenegro under ICANN rules?

At least part of the deal seems to involve a 10-year, $100,000 commitment to fund a school in the tiny Montenegrin city of Bar, judging by a press release today.

The registry will pay $10,000 a year to the school for the duration of its 10-year registry agreement.

It’s a stroke of good fortune for the city. Whilst not a capital city, it’s also a ISO-designated administrative region of the country and therefore protected by the ICANN Applicant Guidebook.

Punto 2012 intends to reserve a few names for the city, and said it hopes residents will use .bar — intended to represent drinking establishments — as a city TLD also.

With a little over 17,000 inhabitants, Bar is likely going to be have one of the smaller city TLDs, and I expect most registrations will in fact come from bars elsewhere in the world.

In related news, as of last Friday there’s only one new gTLD application of the original 1,930 still under ICANN evaluation and it’s .tata, the dot-brand for a massive Indian conglomerate that is also the name of a province in Morocco. Coincidence? Probably not.

Demand Media withdraws .bar application

Demand Media has withdrawn is application for the .bar new gTLD.

It’s the first of the company’s applications, filed via its United TLD subsidiary, to be withdrawn.

It was in a contention set with only one other applicant, a Mexican venture by the catchy name of Punto 2012 Sociedad Anonima de Capital Variable, which has also applied for .cafe and .rest.

There are now 97 withdrawn applications and a maximum of 1,357 future delegated gTLDs.