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Verisign increases focus on .com after flogging public DNS to Neustar

Kevin Murphy, November 3, 2020, Domain Registries

Neustar has taken another nibble at former archrival Verisign, buying the company’s public DNS resolution service.

The companies announced yesterday that Neustar has acquired Verisign Public DNS, and will incorporate it into its existing UltraDNS Public service.

The deal means that several IP addresses used to provide the services will transition to Neustar, so end users don’t need to make any changes.

Recursive DNS services are often used by people or organizations that, for whatever reason, don’t trust their ISP to treat their browsing records confidentially.

Big players in the market include Google, Cloudflare, and Cisco’s OpenDNS.

Signing up for such services is usually free — users simply reconfigure their devices to point their DNS resolution to a provider’s IPs.

Providers get greater insight into network activity that they can use to boost their paid-for enterprise security services, and they sometimes monetize NXDOMAIN (non-existing domain) landing pages.

No monetary value was put on the deal.

“Verisign is committed to focusing on its core mission of providing critical internet infrastructure, including Root Zone management, operation of 2 of the 13 global internet root servers, operation of .gov and .edu, and authoritative resolution for the .com and .net top-level domains, which support the majority of global e-commerce,” Verisign senior VP Eb Keshavarz, said in a press release.

That quote buries the lede, of course — operating .com and .net is the only activity listed that makes Verisign any money, and now it’s pretty much the only thing Verisign does.

Neustar acquired Verisign’s security services business, including its fee-paying recursive DNS customers, two years ago.

Neustar is of course no longer competing with Verisign in the registry services market, having sold that business to GoDaddy earlier this year. It’s now GoDaddy Registry.

Verisign offers free public DNS

Kevin Murphy, September 30, 2015, Domain Tech

Verisign has launched a free recursive DNS service aimed at the consumer market.

Public DNS, as the service is called, is being positioned as a way to avoid having your browsing history collated and sold for marketing purposes by your ISP.

There’s no charge, and the company is promising not to sell your data. It also does not plan to monetize NXDOMAIN traffic.

So what’s in it for Verisign? According to a FAQ:

One of Verisign’s core operating principles is to be a good steward of the Internet. Providing the Verisign Public DNS service supports the overall ecosystem of DNS and solidifies end-user trust in the critical navigation that they have come to depend upon for their everyday interactions.

Verisign also offers paid-for recursive DNS services to enterprises, so there may be an up-sell opportunity here.

The market for free public DNS currently has big players including Cisco’s OpenDNS and Google.

If you want to use the Verisign service, the IP addresses to switch to are 64.6.64.6 and 64.6.65.6.