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First .blog new gTLD applicant revealed

Colombian domain name registrar My.co has become the first company to reveal that it will apply to ICANN for the .blog generic top-level domain.

Manager Gerardo Aristizabal told DI today that the application will be made through a company called Primer Nivel (“First Level” in Spanish).

My.co (officially Central Comercializadora de Internet) is the main partner in the bid. Other unspecified investors are also on board.

Qinetics, the Malaysian registry services provider that does business as RegistryASP, has been contracted to run the registry back-end.

My.co already uses Qinetics for its .co registrar gateway, which provides .co registration services to 20 other registrars, according to Aristizabal.

UK-based CommunityDNS has signed up to provide the DNS, while NCC Group has been named data escrow provider, he added.

“We believe .blog will provide a great address for establishing blogs online, and will become the Internet space for freedom of speech and information,” Aristizabal said.

It goes without saying that .blog will be a heavily contested – I would say probably the most heavily contested – gTLD.

Whenever anyone asks me what gTLD string I think stands the best chance of success, I always point to .blog.

It’s a no-brainer.

Media analysts NM Incite (great name) tracked 181 million blogs in 2011, up by about 25 million from 2010. A gTLD that could grab just 1% of that business would still be a nice little earner.

Not only is there an enormous potential market, but .blog doesn’t (as far as I know) have any of the legal baggage that will scare away potential applicants for strings such as .web or .music.

If .blog goes to auction, expect it to fetch eight figures.

UrbanBrain proposes first properly generic new gTLD

Japanese registry wannabe UrbanBrain will apply for .site under ICANN’s first round of new top-level domain applications.

Of all the registries to so far show their hands for the new TLD round, .site is probably the first that could properly be described as both new and “generic”.

UrbanBrain said the namespace will be targeted at “Internet users, hobbyists, and business owners”. A pretty generic constituency.

Also, the dotSiTE launch page currently contains a bullet-pointed list of three reasons why .site will indeed be as generic as they come.

The dotSiTE internet extension is full of possibilities.

* Optimize your SiTE with great keywords

* Some other text

* Another reason

All the other 100-odd new TLD applications to have been publicly disclosed to date address specific geographical, cultural or niche interest markets.

There are also two (for now) applications for .web, which I’m not counting as “new” gTLD applications because they’ve been on the table for over a decade.

UrbanBrain is affiliated with Japanese ISP Interlink, and registry-in-a-box venture RegistryASP.