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Rightside slashes new gTLD prices to $0.99

Kevin Murphy, April 13, 2015, Domain Registries

Rightside registrar eNom is to offer domains in several Rightside gTLDs for $0.99 over the coming days.

Today, .rocks domains can be obtained for the special price. They’re usually $12.99 a year.

The price does not apply to renewals. Customers have to use the promo code “pocketchange”.

Rightside stablemates .forsale, .reviews, .ninja and .social will get the $0.99 treatment for one day each over the coming week.

As we’ve learned over the last several months, super-cheap domains boost TLDs’ numbers as some of the internet’s less than ethical characters bulk-register thousands of throwaway domains at once.

So far, gTLDs such as .xyz, .country and .kim have been affected by these spikes, which I currently believe are related to typosquatting campaigns in legacy gTLDs.

I would not be at all surprised if Rightside becomes the latest registry to see its volume swell for similar reasons.

Rightside to release 20,000 two-character domains

Kevin Murphy, March 11, 2015, Domain Registries

A week from now, new gTLD registry Rightside is to release over 20,000 two-character domain names.

The releases will come across all of its delegated gTLDs, but exclude letter-letter combinations.

Only letter-number, number-letter and number-number combinations will be available, following ICANN’s partial lifting of the ban on two-character domains back in December.

Strings such as “a1”, “2b” and “69” will presumably become available.

Rightside said the domains will be sold on a first-come, first-served basis, with prices ranging from $200 to $50,000.

The registry has almost 30 delegated new gTLDs, including .auction, .software, .lawyer, .sale and .video.

If you’re interested, set your alarms for 1700 UTC on March 18. That’s when all 20,000 drop.

Two-letter domains are still reserved, pending the outcome of ICANN’s government-delayed release process.

Generics versus brands as two more gTLDs are sold

Kevin Murphy, February 17, 2015, Domain Registries

Two more new gTLD contention sets have been settled by auction, one a case of a portfolio applicant prevailing over a closed generic applicant, the other a case of a brand owner paying off a portfolio applicant.

Donuts has won the right to .jewelry over $10 billion-a-year jewelry firm Richemont, owner of brands including Cartier.

Richemont applied for several TLDs, some of which were generic terms. It was awarded .watches uncontested, but apparently didn’t want to fork out as much as Donuts for the matching .jewelry.

Google, meanwhile, won the two-horse race for .moto against Rightside. This one’s interesting because it’s basically a case of Rightside forcing Google to pay up to own one of its own brands.

Google owns a trademark on “Moto” due to its acquisition of Motorola Mobility a few years ago, but Rightside applied for it in its generic sense as an abbreviation of “motorcycle” or “motorbike”.

Google had filed a legal rights objection against its rival for .moto, but lost. Now it’s been forced to cough up at auction instead.

Prices, as usual, have not been disclosed.

Yeehaw! Bumper crop of new gTLD launches

Kevin Murphy, September 15, 2014, Domain Registries

There’s a definite wild west flavor to today’s crop of new gTLD launches, in a week which sees no fewer than 16 strings hit general availability.

Kicking off the week, today Minds + Machines brings its first wholly-owned TLDs to market.

Following the successful launch of .london, for which M+M acts as the back-end, last week, today we see the launch of the less exciting .cooking, .country, .fishing, .horse, .rodeo, and .vodka.

Afilias’ rural-themed .organic also goes to GA today.

As does .vegas, an oddity in the geo-gTLD space as it’s a city pretty much synonymous with one vertical market, gambling. Or three vertical markets, if you include booze and prostitution.

.vegas names do not require a local presence, so I’m expecting to see gambling businesses the world over attempt to capitalize on the Vegas brand regardless of their location.

A second batch of launches is due on Wednesday September 17.

Sticking with the wild west theme, RightSide’s .republican is due to go first-come, first-served.

With a somewhat more eastern flavor, Radix Registry’s first new gTLDs — .website, .press and .host — all hit GA on the same day.

Donuts’ .loans, .life, .guide and .church all enter their standard-pricing phases, while .place and .direct enter their premium-priced Early Access Period on Wednesday too.

Demand Media spins off Rightside

Kevin Murphy, August 5, 2014, Domain Registries

Demand Media has completed the spin-off of its domain name business, Rightside.

Shares in the new company, which will be listed on the Nasdaq stock exchange, went to existing Demand Media shareholders.

Trading under the ticker symbol NAME, Rightside stock started off at $16.77 yesterday morning and is currently trading at around $15.07.

Rightside comprises number two registrar eNom, retail registrar Name.com, new gTLD portfolio registry United TLD (which is branded Rightside), and its share of auction house NameJet.

It is headed by CEO Taryn Naidu and chairman David Panos.

The company also today named its initial board of directors.