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Kickstarter launches Patreon rival on .RIP domain hack

Kevin Murphy, November 15, 2017, Domain Sales

They’re deadly serious.

Crowdfunding service Kickstarter has relaunched its Drip subscriptions service on a .rip domain.

It’s a domain hack using a single-character domain: d.rip.

It’s actually a case of a migration away from a .com domain, which is not something you see every day from a major online brand.

Drip was acquired by Kickstarter from record company Ghostly International in 2012 and has had a relatively low-key presence at drip.kickstarter.com.

Rather than enabling creators to fund a project entirely in advance, with an “all-or-nothing” approach, it allows them to collect subscription fees from fans.

It’s aimed at musicians, podcasters, comedians, YouTubers and the like — people who need a way to support their work now that advertisers are increasingly wary of edgy online content.

The .rip gTLD was originally a Rightside domain. It’s now in the Donuts stable.

It was intended to stand for Rest In Peace, giving registrants a memorable name with which to memorialize the dead.

In reality, with under 3,000 names in its zone, it’s used for a wide variety of other purposes too. Some sites use it to represent “rip” as a verb, others use it to evoke a sense of horror.

As a single-character registry premium name, d.rip would not have been cheap. However, it would have been certainly a lot cheaper than Drip.com, which is in use by an email marketing company.

Afilias wins .poker gTLD

The .poker contention set has been settled, apparently at last week’s Applicant Auction auction, leaving Afilias the winner.

Rival applicants Donuts, Famous Four Media and Dot Poker have all withdrawn their applications.

The winning bid was, per usual, not disclosed. I’d be interested to know how much it went for, as I have a feeling there might be some pretty sweet premium sales to be had.

It also emerged today that Rightside won the auction for the altogether less exciting .rip — a gTLD for memorials — after withdrawals from Momentous and DotRIP.

The .restaurant gTLD appears to one of the two remaining auctions from last week’s batch for which we don’t yet know the result. Uniregistry and Famous Four have withdrawn, leaving Donuts and Minds + Machines with active applications.