Nic.at’s three-stage auction of one and two-character .at domains has raised over $1 million.
Auction house Sedo announced today that over 1,000 .at names were sold, for a combined total of over $1 million.
The biggest-ticket name was c.at, which went for €56,000, according to Sedo.
Bidders were not restricted to Austria or German-speaking nations. Sedo said notable bids came in from China, the US and Canada.
Here’s the top-ten list, priced in euros:
It’s been a busy week in the domain industry for executive changes.
Today, we hear that senior ICANN alum Kurt Pritz has joined Chinese domain marketing specialist Allegravita as a “new partner”.
Allegravita is the PR consultancy that’s made a bit of a splash in the industry over the last couple of years shepherding Western clients through the confusing but potentially lucrative Chinese market.
One of its clients is the Domain Name Association, where Pritz worked as executive director for a couple of years until last October. Prior to the DNA, he was head of ICANN’s new gTLD program.
Also today, Uniregistry announced a couple of new bods in its registrar team.
Sam Tseng and Alan Crowe join from Oversee.net and DomainNameSales (another Frank Schilling company) respectively.
They’ll be responsible for working with high-volume customers of Uniregistry’s registrar business.
Meanwhile, .tickets registry Accent Media said it has appointed Kristi Flax as its commercial operations director.
Flax was founder and COO of PPI Claimline, one of those UK companies that manages refund claims against banks that mis-sold payment protection insurance for people too simple to do it for themselves.
Thanks to relentless phone spamming by unscrupulous lead-gen affiliates, it’s one of the few industries with a worse reputation than domain name industry.
Earlier this week, Sedo announced several changes at the top of its ranks.
First, the Germany-based company has appointed telco industry alum Barbara Stolz as its new CFO. She replaces Torsten Hauschildt, who returns to parent United Internet as senior VP of finance and M&A
Its director of marketing, Christian Voss, has been promoted to chief marketing officer, and Dimo Beitzke has been moved up to chief sales officer. Solomon Amoako has left his job as North American CSO for personal reasons.
One of the top secondary market domain sales of 2015, as reported by Sedo, appears to be a case of somebody selling a domain matching a trademark to the trademark’s owner.
According to a press release yesterday, the domain basic-fit.fitness was the third-priciest reportable new gTLD domain sale handled by Sedo last year.
It went for €7,949 ($8,634).
Given that it’s not intrinsically an attractive-looking domain, I tried to figure out why it sold.
Judging by Whois records, the buyer is the corporate owner of Basic-Fit, a chain of over 300 gyms in four European countries.
It has at least one trademark on “Basic-Fit”.
The original registrant, according to records cached by DomainTools, was a Belgian web designer.
The domain seems to have changed hands around May last year. In April, it spent a couple of weeks under Whois privacy.
The domain was registered August 27, 2014, the day .fitness exited its Early Access Period and domains were available at regular prices.
It seems the same Belgian web designer owns several more new gTLD domain names matching brands that are parked with Sedo and available to buy instantly.
Many are .immo (“.realestate”) domains matching the brands of Belgian real estate firms. There are also a few .beer domains under his name matching the brands of breweries and beers in the UK, US and Czech Republic.
It’s not unheard of for web developers to register domains on behalf of clients. It’s rather less common for them to then list them for sale, with buy-now prices, on domain marketplaces.
Looks dodgy to me.
The domain name sju.xxx has changed hands for $3,000 on Sedo.
It’s the first .xxx domain I recall popping up in Sedo’s sales feed.
However, I think there’s a pretty good chance it’s a damage-mitigation move by an American university.
SJU is the acronym used by Saint Joseph’s University in Philadelphia, PA. The college uses sju.edu as its primary domain.
Knowing how paranoid universities have been about protecting their reputations in .xxx, and given that the sale came in just below the price of a cheap UDRP, I suspect we’re looking at a defensive move.
The Whois record for the domain is currently under privacy protection. Until recently, it belonged to one Jay Camina. It resolves to a suggestive Go Daddy parking page.
Somebody has just paid out $2,500 for the domain name domaintools.co, according to Sedo.
I guess not even the most savvy domain name industry companies are immune to typosquatting.
Given that the price is just below what you might expect to pay for a cheap UDRP complaint, but more than the domain is probably worth alone, I assume the buyer is DomainTools itself.
According to DomainTools (the historical Whois service, not the company), domaintools.co has been in the hands of a Chinese registrant since .co went live in July 2010.
The domain, which is parked, is currently in escrow.