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Sex.co for sale at $200,000

Kevin Murphy, February 20, 2015, Domain Sales

Remember when sex.com sold for $13 million?

The owner of sex.co, which according to Whois is Amsterdam-based Quattro Media Co, has put the domain on the market with a buy-it-now price of $200,000.

That’s according to Heritage Auctions, which says it is managing the sale.

There are no buyer’s fees associated with the offer, HA said in an email blast.

Given there’s only one letter difference between sex.com and sex.co, you’d imagine that the .co benefits from a fair bit of typo traffic. The domain is currently parked.

For sale at less than 2% of the price that sex.com went for back in 2010, would $200,000 be a bit of a bargain?

Sex.com relaunches as Pinterest for porn

The world’s most valuable domain name has gone all Web 2.0.

Sex.com, which sold for $13 million in 2010, officially relaunched today as the “Pinterest for Sex”, a social networking site for sharing porn.

I must confess I had no clue what “Pinterest” was until ten minutes ago. According to Wikipedia, it’s one of the world’s biggest social networking web sites, bigger than LinkedIn

Perhaps my ignorance can be excused. According to Sex.com’s press release, I’m not the demographic:

Analytics have indicated that women make up over 97% of accounts created on Pinterest. Because of its specific audience, most pictures are of weddings, decorations, recipes and fashion, which seem to be of very little interest to men.

Sex.com is about sharing images of porn, therefore. Man stuff.

I believe this will be the first time the domain name sex.com has been properly “developed” in this way.

Will a Russian domain sell for more than Sex.com?

Kevin Murphy, November 25, 2010, Domain Sales

The scandal-hit Russian domain name market may yet produce some of the most expensive domain name sales of all time. Premium .рф generics are already attracting eight-figure bids.

Bids of $10 million have apparently been placed on at least two domains, квартиры.рф and бетон.рф (apartments.rf and concrete.rf), in the controversial quasi-landrush auction managed by RU-Center, the largest Russian registrar.

IDNblog.com is reporting the apartments.rf asking price, and a reader was kind enough to send me a screenshot of the concrete.rf auction.

If these bids are for real, and these auctions were to close, they would immediately occupy the number two and three slots on the league table of all-time biggest-ticket domain sales

Before sex.com sold for $13 million, DNJournal’s top twenty list had fund.com in the top spot, at $9,999,950, followed by porn.com at $9,500,000 and diamond.com at $7,500,000.

The RU-Center auctions may not close, however.

As I reported yesterday, the registrar and five others are being investigated on antitrust grounds by Russian competition authorities, after allegedly registering tens of thousands of domains to themselves.

The auctions are currently frozen and the .рф registry, Coordination Center for ccTLD, has made noises about applying “sanctions” to the registrars that could include de-accreditation.

RU-Center, which confusingly does business at nic.ru, has defended its position in at least two articles here and here (in Russian, naturally).

As far as I can tell, none of these auctions will close until the registrar and the registry resolve their differences and/or the Russian government probe concludes.

However, it’s pretty obvious that the demand for Cyrillic generic IDNs is enormous in Russia, and could easily challenge .com on the big-sale league tables.

Sex.com to sell for $13m

Kevin Murphy, October 20, 2010, Domain Sales

Sex.com is set to be sold for $13 million, after Sedo managed to find a buyer from among about a dozen bidders.

I reported the story for The Register today.

The buyer is Clover Holdings Ltd, based in St Vincent. The deal is subject to approval by the California bankruptcy court that is overseeing the assets of Escom, the current owner.

Go read the story. Or, if you’re interested in more detail, here’s the motion Escom filed this week, which includes the sales contract as Exhibit A (pdf).

Sex.com sale gets September 28 deadline

Kevin Murphy, September 9, 2010, Domain Sales

The private sale of sex.com will close by September 28, Sedo announced today.

I believe this is the first time the company has put a hard deadline for a deal to be made. It’s been handling the sale since May.

The company is still soliciting buyers, which makes me wonder whether it’s struggling to find a buyer with sufficiently deep pockets.

Sedo director of sales Kathy Nielsen said in a press release:

Sex.com has a proven revenue model that will enable its next owner to quickly build on past success. This is a once-in-a-lifetime opportunity to own a domain that will instantly expand the visibility of a brand, position a company as a leader in its market, and generate tremendous natural traffic.

The company has previously told buyers that they need to stump up a $1 million deposit in order to enter negotiations.

The last time the storied domain changed hands, the price tag was a cool $14 million.

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