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Sex.com writer Kieren McCarthy buys sexdotcom.com

Kevin Murphy, May 17, 2010, Domain Sales

If you’ve written a book called Sex.Com, what domain name do you use to promote it?

For former ICANN staffer Kieren McCarthy, the answer to that question is now sexdotcom.com, which he has just picked up for a bargain $360 in a Sedo auction.

He has previously promoted Sex.com: One Domain, Two Men, Twelve Years and the Brutal Battle for the Jewel in the Internet’s Crown on sexdotcom.info, but says it makes more sense to use the .com.

The book, which is very entertaining, chronicles the fight for control of sex.com between original registrant Gary Kremen and the conman Stephen Cohen, who stole it in the mid-1990s.

McCarthy tells me he’s had some Hollywood interest in his story, so his new domain could turn out to be a worthwhile investment.

DNS is sexy? Dyn thinks so

Kevin Murphy, April 8, 2010, Domain Services

Dynamic Network Services has launched a marketing campaign aimed at convincing people that DNS is “sexy”.

The company, which provides managed DNS services as Dyn.com, evidently has its tongue in its cheek, but has plastered the “DNS is Sexy” slogan across its web site anyway.

It has even registered DNSisSexy.com to bounce users to its corporate pages.

There’s a list of ten reasons why this frankly bizarre proposition might be true, including:

7. Standard features like DNSSEC on our Dynect Platform defend you from would be cyber criminals that want to steal your important information online. Bye bye identity theft!

Feeling sexy yet? Me neither.

How about:

9. Recursive DNS like our free Internet Guide, can protect your family and friends from unwanted Web content with customized defense plans.

Feeling sexy now? No?

Still, Go Daddy managed to mainstream domain name registration by incorporating boobs quite heavily in its TV campaigns, and everybody is interested in the ongoing sex.com and .xxx sagas, so it’s not beyond the bounds of possibility that Dyn could do the same for managed DNS.

To be honest, I can’t quite visualise it.

Dyn is asking people to tweet their reasons why DNS is “sexy” including the hashtag #dnsissexy. I’ve done mine.

Sex.com auction postponed for online bidders

Kevin Murphy, March 17, 2010, Domain Sales

The auction of Sex.com, which was due to happen in New York on Thursday, has been postponed and the auctioneer is now accepting online bidders.

Maltz Auctions, which is handling the sale, posted a link to a ProxiBid.com page and the slogan “Online Bidding Available – Call for Details!”, neither of which were there last time I looked.

ProxiBid describes itself as “the World’s #1 provider of live webcast auctions”. The service webcasts and allows remote users to bid on live, in-person auctions.

The company press released its Sex.com coup on Friday.

You’ll still need to put $1m into escrow in order to bid.

It appears that legal action may be the reason for the postponement.

The ProxiBid page still reflects the March 18 date.

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