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Will you be too sexy for .sexy?

Kevin Murphy, May 10, 2013, It's Friday

Uniregistry is planning to implement strict sexiness restrictions in its forthcoming .sexy gTLD, according to a fake press release we’ve just received.
Uniregistry, the portfolio gTLD applicant run by domainer Frank Schilling, is the only applicant for .sexy.
The company lied in the press release:

Upon applying to register for a .sexy domain, registrants will be required to affirmatively answer the certified statement “Are you sexy, and do you know it?”
In an enhancement to existing mobile phone verification systems, registrants will be required to input a PIN sent to their mobile phone, and attach a picture of themselves to the reply message.
Any registrants deemed “too sexy for this TLD” will be provided with suitable alternative domains, such as .blackfriday, while those not qualifying as sexy enough will be directed to .help.

Uniregistry’s Amanda Fessenden will “personally inspect photos of every registrant and strictly enforce the ‘no mullets’ provision of the 100% sexy policy”, Uniregistry made up.

Does this sexy .sx ad portend a clash with .sex?

In the occasional DI tradition of linkbaiting Domaining.com with promises of scantily clad eye candy, I humbly invite male readers to get their goggles around this beauty:
.sx marketing
Phwoar! Eh?
Apologies.
Anyway, there’s a serious point here.
SX Registry, which is in the process of launching the new .sx ccTLD for the recently formed territory of Sint Maarten, distributed this flyer in the goody bags at ICANN 44 in Prague last week.
The marketing was aimed at registrars, presumably, but the company’s web site has similar imagery as well.
It’s pretty clear what angle SX Registry is going for, and it could portend a clash with .sex and .sexy, which have both been proposed by applicants under ICANN’s new gTLD program.
ICM Registry (.sex), Uniregistry (.sexy) and Internet Marketing Solutions Limited (.sex) may have a potential objector on their hands.