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Donuts to hike prices 50% on some TLDs

While some new gTLD registries are all about the giveaways and deep discounting, Donuts has taken the unprecedented decision to actually increase its prices.

The company announced today that it will add a whopping 50% to its wholesale fee for 10 of its TLDs.

The TLDs are: .camera, .camp, .cleaning, .dog, .glass, .kitchen, .plumbing, .shoes, .solar and .toys.

While Donuts does not disclose its wholesale fees, these domains typically retail for $25 to $40 for non-premiums.

We could be looking at a .dog at GoDaddy, for example, going up from $40 a year to $60 a year, if the increases are passed on proportionately.

None of the 10 TLDs in question have set the market alight, volume-wise. They’re all struggling around the 3,000 to 6,000 domains mark, according to zone file data.

Seven of the 10 zones have actually been shrinking in recent months.

All but one of them went to general availability in the first half of 2014, so have been on the market about two years.

The new prices will kick in October 1, Donuts said.

Renewal prices for domains registered before that date will renew at their original wholesale fee, the company added.