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$11 billion dot-brand blames coronavirus as it self-euthanizes
Kevin Murphy, July 21, 2020, Domain Registries
Another new gTLD you’ve never heard of and don’t care about has asked ICANN to terminate its registry contract, but it has a rather peculiar reason for doing so.
The registry is Shriram Capital, the financial services arm of a very rich Indian conglomerate, and the gTLD is .shriram.
In its termination notice, Shriram said: “Due to unprecedented Covid-19 effect on the business, we have no other option but to terminate the registry agreement with effect from 3lst March 2020.”
Weird because the letter was sent in May, and weird because Shriram Group reportedly had revenue of $11 billion in 2017. The carrying cost of a dot-brand isn’t that much.
Registries don’t actually need an excuse to terminate their contracts, so the spin from Shriram is a bit of a mystery.
Shriram had actually been using .shriram, with a handful of domains either redirecting to .com sites or actually hosting sites of their own.
It’s the 79th dot-brand to self-terminate. ICANN expects to lose 62 in the fiscal year that started three weeks ago.
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