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Operation September Thrust leads to another million-domain Radix gTLD

Kevin Murphy, February 4, 2019, Domain Registries

Radix has become the first new gTLD portfolio registry to hit over one million domains in more than one TLD.

It said today that .site has crossed the seven-digit threshold, joining .online, which hit a million names in 2018.

It’s huge recent growth for .site, which had around 561,000 domains under management at the end of September.

Radix CEO Sandeep Ramchandani told DI today that the rapid uptick comes as a result of a marketing program internally code-named “September Thrust”.

This involved promotional pricing — Ramchandani said the cheapest a .site could have been obtained would be about $0.99 — and joint-marketing efforts with multiple registrars.

This mostly involved plugs on registrar home pages, email shots, and promotion in the “check availability” part of registrar storefronts, he said.

The latest transaction reports filed with ICANN show .site grew by about 120,000 DUM in October, with West.cn, NameCheap and Network Solutions (Web.com) the biggest beneficiaries.

NetSol’s .site DUM actually grew by about 10x in the month.

The $1 retail pricing was apparently available at some registrars prior to September, and continues to exist on storefronts today.

Radix claims 77% renewal rates after two years

Kevin Murphy, November 14, 2017, Domain Registries

New gTLD registry Radix says that three of its larger TLDs have seen a 77% renewal rate two years after launch.

The company said today that .online had 75% renewals, with .tech at 78% and .site at 81%.

It appears to have carved out these three from its portfolio for attention, ignoring the rest of its portfolio, because they all went to general availability in the same two-month period July and August 2015.

The renewal rates are for the first month of GA. In other words, 77% of the domains registered in the TLDs’ respective first month have been renewed for a third year.

Radix, in a press release, compared the numbers favorably to .com and .net, which had a combined renewal rate of 74% in the second quarter according to Verisign’s published numbers.

It’s probably not a fully fair apples-to-apples comparison. Domains registered in the first month of GA are likely higher-quality names registered by in-the-know early adopters, and therefore less likely to be dropped, whereas .com and .net have decades of renewal cycles behind them.

Radix also said that 86% of domains registered during the three TLDs’ sunrise periods and Early Access Periods are still being renewed, with .tech at 92% and .site at 88%.

Google shifts 400,000 .site domains

Kevin Murphy, August 22, 2017, Domain Registries

Google has given away what is believed to be roughly 400,000 subdomains in Radix’s .site gTLD as part of a small business web site service.

Since its launch a couple of months ago, the Google My Business web site builder offering has been offering small businesses a free one-page site with a free third-level domain under business.site.

Google My Business also offers users the ability to upgrade to a paid-for second-level domain via its Google Domains in-house registrar.

Google the search engine indexes 403,000 business.site pages currently. Because each subdomain is limited to a single page, it is possible that the number of subdomains is not too far behind that number, Radix believes.

This means that business.site is likely almost as large as the .site gTLD itself, which currently has about 450,000 names in its zone file.

Given the rapid growth rate, it seems likely the subdomain will overtake the TLD in a matter of weeks.

According to Radix, business.site was purchased off of its registry reserved premium list. The sale price has not been disclosed.

It’s good publicity for the TLD, and merely the latest endorsement by Google of the new gTLD concept.

As well as being the registry for many new gTLDs, Google parent Alphabet uses a .xyz domain and its registrar uses a .google domain.

GMO and Radix secure Chinese gTLD approval

Kevin Murphy, January 3, 2017, Domain Registries

GMO Registry and Radix have won Chinese government approval for their respective new gTLDs .shop and .site.

It’s the second batch of foreign new gTLDs to get the nod from China’s Ministry of Industry and Information Technology, following .vip, .club and .xyz in early December.

They’re also the first two Asian registries from outside China to get the right to flog their domains in China — GMO is Japanese and Radix is UAE-based with Indian roots.

Their new Chinese government licenses mean Chinese registrars will now be able to allow their customers to actually use .shop and .site domains to host web sites.

The registries in turn have had to agree to enforce China’s rather arbitrary and Draconian censorship policies on their Chinese customers.

The approvals were announced by MIIT December 29.

.site currently has about 570,000 domains in its zone file, making it a top-10 new gTLD by volume, while .shop, which launched much more recently, has over 100,000.

The ability for Chinese customers to develop their domains is no doubt good for the long-term health of TLDs, but it’s not necessarily a harbinger of shorter-term growth in a market where domains are often treated little more than meaningless baseball cards to be traded rather than commodities with intrinsic value.

Another 11 new gTLDs won at auction

Kevin Murphy, November 12, 2014, Domain Registries

It’s been a busy week for new gTLD application withdrawals, with no fewer than 11 contention sets getting settled over the last few days.

First, as predicted, Radix won .online, after I-Registry withdrew the last remaining competing application, but only with a little help from its friends.

Radix is to form a new joint venture with Tucows and NameCheap to run .online. Each company threw in $4 million to $5 million to cover the cost of the auction and seed funding for the yet-to-be-formed new registry entity.

Another auction saw .site also won by Radix, as a standalone applicant, after withdrawals from Interlink, M+M, Google and Donuts.

.dog went to Donuts after withdrawals from Minds + Machines and Google. Donuts also won .live, after an earlier withdrawal from Microsoft and one this week from Google.

The hotly contested .cloud went to Aruba after withdrawals from M+M, Symantec, Amazon, Google, CloudNames and Donuts.

.boats was won by DERboats after Donuts withdrew.

.book has gone to Amazon, after withdrawals from R.R. Bowker, Famous Four Media, Donuts, DotBook, M+M, Global Domain Registry, Google and NU DOT CO.

Amazon also won .hot, after Donuts and dotHot (affiliated with .jobs) withdrew.

Dish DBS, a Spanish-language US TV company, will operate .latino as a closed dot-brand for its Dish Latino service, after M+M withdrew its competing application.

Japanese domain registrar Interlink won .earth, beating Google.

Motion Picture Domain Registry beat Donuts and Google to .film, meaning the gTLD will “will only be available to film producers and major film studios” under the applicant’s plan to require a Motion Picture Association of America registration number in order to register a name.

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