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TLDH applies for 92 gTLDs, 68 for itself

Top Level Domain Holdings is involved in a grand total of 92 new generic top-level domain applications, many of them already known to be contested.

Sixty-eight applications are being filed on its own behalf, six have been submitted via joint ventures, and 18 more have been submitted on behalf of Minds + Machines clients.

Here’s the list of its own applications:

.abogado (Spanish for .lawyer), .app, .art, .baby, .beauty, .beer, .blog, .book, .casa (Spanish for .home), .cloud, .cooking, .country, .coupon, .cpa, .cricket, .data, .dds, .deals, .design, .dog, .eco, .fashion, .fishing, .fit, .flowers, .free, .garden, .gay, .green, .guide, .home, .horse, .hotel, .immo, .inc, .latino, .law, .lawyer, .llc, .love, .luxe, .pizza, .property, .realestate, .restaurant, .review, .rodeo, .roma, .sale, .school, .science, .site, .soccer, .spa, .store, .style, .surf, .tech, .video, .vip, .vodka, .website, .wedding, .work, .yoga, .zulu, 网址 (.site in Chinese), 购物 (.shopping in Chinese).

There’s a lot to note in that list.

First, it’s interesting to see that TLDH is hedging its bets on the environmental front, applying for both .eco (which we’ve known about for years) and .green.

This puts it into contention with the longstanding Neustar-backed DotGreen bid, and possibly others we don’t yet know about, which should make for some interesting negotiations.

Also, both of TLDH’s previously announced Indian city gTLDs, .mumbai and .bangaluru, seem to have fallen through, as suspected.

Other contention sets TLDH is now confirmed to be involved in include: .blog, .site, .immo, .hotel, .home, .casa, .love, .law, .cloud, .baby, .art, .gay, .style and .store.

The company said in a statement:

During the next six months, TLDH will focus its efforts on marketing and operations for geographic names such as dot London and dot Bayern where it has the exclusive support of the relevant governing authority, as well as any other gTLDs that TLDH has filed for that are confirmed to be uncontested on the Reveal Date. Discussions with other applicants regarding contested names will be handled on a case-by-case basis.

UrbanBrain proposes first properly generic new gTLD

Japanese registry wannabe UrbanBrain will apply for .site under ICANN’s first round of new top-level domain applications.

Of all the registries to so far show their hands for the new TLD round, .site is probably the first that could properly be described as both new and “generic”.

UrbanBrain said the namespace will be targeted at “Internet users, hobbyists, and business owners”. A pretty generic constituency.

Also, the dotSiTE launch page currently contains a bullet-pointed list of three reasons why .site will indeed be as generic as they come.

The dotSiTE internet extension is full of possibilities.

* Optimize your SiTE with great keywords

* Some other text

* Another reason

All the other 100-odd new TLD applications to have been publicly disclosed to date address specific geographical, cultural or niche interest markets.

There are also two (for now) applications for .web, which I’m not counting as “new” gTLD applications because they’ve been on the table for over a decade.

UrbanBrain is affiliated with Japanese ISP Interlink, and registry-in-a-box venture RegistryASP.

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