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AIDS.sucks at $1.5 million and other .sucks premium weirdness

The new .sucks gTLD has some interesting pricing for its reserved premium names. Notably aids.sucks, which currently carries a $1.5 million first-year fee at one registrar.

As far as I can tell, 101domain is the only registrar that is currently publishing its prices for .sucks premium names.

I had a bit of a play around with its web site, to see if I could discover which strings the registry has flagged as premium and which appear to be blocked by the registry.

aids.sucks was the most expensive domain I found, by some margin, at $1.5 million.

The presumably puts it within the pocketbook of, say, a pharmaceuticals company, but probably not a support group.

101domain confirmed that the published price was not an error and is based on the registry’s pricing, but said it was considering lowering it.

That price, and all the other prices cited in this article, are retail prices that would include the registrar’s mark-up.

The next-highest price I could find was $450,000 for sex.sucks.

The string “sex” is usually highly priced on registries’ reserved lists. It’s a slightly different story for .sucks, however, because registry policy states that all pornography is banned. The registrant would have to find a different use.

porn.sucks does not appear to carry a premium fee.

I could not find any other physical diseases carrying premium fees, and it seems that cancer.sucks is not available to register.

However, anxiety.sucks is $4,500, depression.sucks is $12,000, and suicide.sucks is available for $16,500.

It’s worth noting at this point that .sucks is not alone in putting premium prices on domains such as these — suicide.club and aids.club both carry $5,500 fees, for example.

Sports domains baseball.sucks, football.sucks, soccer.sucks, basketball.sucks and hockey.sucks all carry $75,000 fees.

On the vices: poker.sucks is also $75,000, gambling.sucks is $42,000, beer.sucks is $27,000 and alcohol.sucks is $4,500. Other strings, such as casino.sucks, do not appear to be premiums.

This patchy premium coverage goes for entertainment too. While television.sucks ($88,500) and music.sucks ($15,000) are premiums, internet.sucks and radio.sucks are not.

In relationships, gay.sucks is listed at $27,000 (lesbian.sucks does not appear to be premium) and dating.sucks is $15,000.

I tried a few common racial slurs and found them to be unavailable. Vox Pop has a policy against cyber-bullying, which may account for that.

racism.sucks costs $52,500, however.

Religious terms blocked?

Some religious terms are considered premium, while others are not available to register.

.sucks is currently in its sunrise period, so unavailable names have presumably been blocked by the registry for some reason.

I found that christianity.sucks carries a premium price tag of $75,000, while church.sucks is $30,000 and christian.sucks is $34,500.

catholic.sucks is not available, nor are jesus.sucks, christ.sucks and moses.sucks.

But catholicism.sucks, protestant.sucks, methodist.sucks baptist.sucks, can be bought for the regular reg fee.

hindu.sucks, hinduism.sucks, buddhist.sucks and buddhism.sucks are all for sale at the usual price.

judaism.sucks and jews.sucks are available at the regular reg fee, but jew.sucks is not available.

islam.sucks, muslim.sucks and muslims.sucks are not currently available. Nor is muhammed.sucks. But mohammed.sucks and muhammad.sucks are available.

I wonder what we can fairly infer from these apparent discrepancies.

Registry defensives?

As you might expect, the name of the registry is reserved — that happens in pretty much ever gTLD.

It remains to be seen whether Vox Pop will eat its own dog food and allow third-party criticism on its site.

It turns out johnberard.sucks (Vox Populi CEO) is not available. Neither are the names of Rob Hall, CEO of Vox Pop parent Momentous, and Uniregistry CEO Frank Schilling, who is involved in the TLD is some currently undisclosed capacity.

rob.sucks, john.sucks and frank.sucks are all not available to register.

As controls, I checked out other common male first names and the full names of other major registry/registrar CEOs and found them all available.

It will be interesting to see if any of these names are ever developed into criticism web sites by their owners.

That mystery $1 million .sucks fee explained, and it’s probably not what you thought

Vox Populi has agreed to pay ICANN up to $1 million in extra fees in order to pay off the debts of affiliated deadbeat registrars, I can reveal.

The formerly mysterious fees, which comprise a $100,000 start-up payment and $1 for each of its first 900,000 .sucks transactions, were discovered by ICANN’s Intellectual Property Constituency, as I reported Friday.

I speculated that the payments may have related to ICANN padding out its legal defense fund, rather like it did with .xxx a few years ago, but it turns out that guess was dead wrong.

ICANN has told DI:

Some affiliates of Momentous, the majority owners of Vox Populi Registry, had previously defaulted on substantial payments to ICANN. Given this previous experience, ICANN negotiated special contract provisions in the Vox Populi Registry Agreement to provide additional financial assurances. Those provisions were added solely for that reason and were not related to the nature of this specific TLD.

I gather that the affiliated companies in question were shell registrars that went out of business a while ago.

Momentous company Pool.com used large numbers of empty registrar accreditations in order to drop-catch expiring domain names. Fairly standard practice in the drop-catching game.

But many of these entities were shut down, owing ICANN a whole bunch of cash in unpaid registrar fees.

ICANN has now chosen to recoup the money by extracting it from the .sucks registry, which according to its new gTLD application is majority-owned by Momentous.

The .sucks contract calls the $100,000 a “registry access fee” and the $1-a-name charge as “registry administration fee”.

For avoidance of doubt, this post is not an April Fool joke.

.sucks launches despite trademark lobby outrage

Kevin Murphy, March 30, 2015, Domain Registries

Vox Populi took its .sucks new gTLD into its sunrise period as planned today, despite an 11th-hour outcry from trademark lawyers.

Pricing varies wildly between registrars.

Registry CEO John Berard told DI today that the TLD became available to trademark owners at a minute after midnight UTC this morning as scheduled.

ICANN’s Intellectual Property Constituency had asked ICANN’s top brass late Friday (mid-way through California’s final working day before the sunrise was due to begin) to “halt” the launch.

I’ve yet to hear confirmation from ICANN that it will not take action as a result of the IPC’s letter, but it has evidently not so far chosen to intervene.

The IPC described .sucks, with its suggested $2,500 sunrise fee, as a “shakedown” and a “perversion” of the new gTLD program’s rights protection mechanisms.

Vox Pop has also published its registry-level fees.

It turns out its sunrise fee is $1,999, with a suggested retail price of $2,499.

That’s an attractive mark-up for registrars, but it’s not clear from the registry’s web site how many of its 30-plus contracted registrars have chosen to participate in the sunrise phase.

With the current volume of sunrise registrations running at fewer than 1,000 per TLD, and most registrations coming via a small number of brand protection registrars, it’s debateable whether it’s worthwhile for most registrars to bother with the extra implementation work.

Several retail registrars I checked are not currently offering sunrise names.

One corporate registrar, IPC member MarkMonitor, has promised to only mark up registrations by $25 per name, saying it refuses to profit from .sucks. Presumably, therefore, it is selling sunrise names for $2,024.

Of the registrars I checked that publish their prices on their web sites, Marcaria and 101domain are selling for $2,199. LexSynergy is priced in GBP that works out to $2,533 a year. Rebel.com has gone for $2,600 (including a $100 non-refundable application fee).

Will Vox Populi eat its own .sucks dog food?

Kevin Murphy, March 30, 2015, Domain Registries

Vox Populi has yet to decide whether it will put its mouth where its money is and open up its own brand for the .sucks treatment.

In a radio interview with the Canadian Broadcasting Corporation’s Day 6 show broadcast on Friday, registry CEO John Berard was asked whether the company would register voxpopuli.sucks and allow it to be used as a third-party criticism site.

Vox Populi is positioning .sucks as a space where big brands and others register names in order to solicit useful commentary, criticism and conversation from their customers.

So the correct answer to the question would have been: “Yes, of course we will do that.”

But Berard was more ambiguous in his response:

HOST: What will you do with the voxpopuli.sucks web site? Will you put it up or will you hold it?

BERARD: My instinct would be to put it up.

HOST: But there’s a possibility that you won’t?

BERARD: It’s a business decision we’ll have to make and I think it’s probably the smarter business decision to put it up.

In my view, the company would be mad to sit on voxpopuli.sucks and related names.

By eating its own dog food, it would send the message that it actually believes its own marketing line.

I’m frankly surprised that Vox Pop has not already enthusiastically confirmed it will open itself up to the same kind of treatment as its sunrise period customers.

The full 15-minute CBC piece, which includes four minutes of yours truly busting his radio cherry and five of domain investor Rick Schwartz bitching about how “corrupt” ICANN is, can be streamed here.

The .sucks sunrise period begins today, with a controversial recommended retail price of $2,500 per year.

“Halt perverted .sucks shakedown now!” demands IPC

Kevin Murphy, March 27, 2015, Domain Registries

Intellectual property interests have asked ICANN to put an immediate stop to the roll-out of the .sucks new gTLD.

A letter to Global Domains Division president Akram Atallah, sent by the Intellectual Property Constituency this evening and seen by DI, calls the registry’s plans, which include an “exorbitant” $2,500 sunrise fee, a “shakedown scheme”.

It’s also emerged that Vox Populi, the .sucks registry, has agreed to pay ICANN up to a million dollars in mysterious fees that apply to no other new gTLD registry.

The IPC letter states.

the Intellectual Property Constituency is formally asking ICANN to halt the rollout of the .SUCKS new gTLD operated by Vox Populi Registry Inc. (“Vox Populi”), so that the community can examine the validity of Vox Populi’s recently announced plans to: (1) to categorize TMCH-registered marks as “premium names,” (2) charge exorbitant sums to brand owners who seek to secure a registration in .SUCKS, and (3) conspire with an (alleged) third party to “subsidize” a complaint site should brand owners fail to cooperate in Vox Populi’s shakedown scheme.

Vox Populi intends to take .sucks to sunrise on Monday, so the IPC wants ICANN to take immediate action.

The high price of registration, the IPC believes, will discourage trademark owners from using the sunrise period to defensively register their marks.

Meanwhile, the registry’s plan to make the domains available for $10 under a “Consumer Advocate Subsidy”, will encourage cybersquatting, the IPC says.

by discouraging trademark owners from using a key RPM, we believe that the registry operator’s actions in establishing this predatory scheme are complicit in, and encourage bad faith registrations by third parties at the second level of the .SUCKS gTLD, and thus drastically increase the likelihood of trademark infringement, all for commercial gain

The letter goes on to say that Vox Populi may be in violation of its registry contract and the Post-Delegation Dispute Resolution Policy, which was created to prevent registries turning a blind eye to mass cybersquatting.

There’s also a vague threat of legal action for contributory trademark infringement.

The IPC has particular beef with the registry’s Sunrise Premium program. This is a list of strings — mostly trademarks — that have been defensively registered in earlier sunrise periods.

Sunrise Premium names will always cost $2,500, even after sunrise, when registered by the trademark owner.

The IPC says:

Vox Populi is targeting and punishing brand owners who have availed themselves of the RPMs or shown that they are susceptible to purchasing defensive registrations… This will have a chilling effect on TMCH registrations and consequently discredit all of the New gTLD Program RPMs in the eyes of brand owners, whose buy-in and adoption of new gTLDs is widely acknowledged to be critical to the success of the new gTLD program.

Finally, and perhaps more disturbingly, the IPC has discovered that the .sucks registry agreement calls for Vox Populi to pay ICANN up to a million dollars in extra fees.

As well as the usual $25,000-a-year fee and $0.25 per-transaction fee, .sucks has already paid ICANN a $100,000 “registry access fee” and has promised to pay a $1 “registry administration fee” per transaction on its first 900,000 domains.

Its contract states:

Registry Operator shall also pay ICANN (i) a one-time fixed registry access fee of US$100,000 as of the Effective Date of this Agreement, and (ii) a registry administration fee of US$1.00 for each of the first 900,000 Transactions. For the avoidance of doubt, the registry administration fee shall not be subject to the limitations of the Transaction Threshold.

This makes ICANN look absolutely terrible.

What the hell is a “registry access fee”? What’s a “registry administration fee”?

One guess would be that it’s ICANN stocking up its legal defense fund, suspecting the kerfuffle .sucks is going to cause.

But by taking the Vox Pop shilling, ICANN has opened itself up to accusations that it’s complicit in the “shakedown”.

If it does not block .sucks (which was probably the most likely outcome even without mysterious fees) the IPC and other .sucks critics will be able to point to the $1 million as a “bribe”.

The behavior is not without precedent, however.

There’s a reason ICM Registry pays ICANN a $2 fee for every .xxx registration, rather than the much lower fees charged to other gTLD registries.

Read the IPC letter here.