Want to register a .beauty or .makeup domain name? L’Oreal will get to decide unilaterally whether “you’re worth it”.
The cosmetics maker has released the registration policies for its first former “closed generic” gTLD, .makeup, and they’re among the most restrictive in the industry.
Free speech appears to be the first victim of the policy — “gripe sites” are explicitly banned in the same breath as cybersquatting, 419 scams and the sale of counterfeit goods.
Domain investors and those who would hide their identity behind Whois privacy services appear to be unwelcome, too.
But perhaps most significantly, L’Oreal has also given itself the right to decide, in its sole discretion, whether a would-be registrant is eligible to own a .makeup domain.
Its launch policy reads:
Registrant Eligibility Requirements
To support the mission and purpose of the TLD, in order to register or renew a domain name in the TLD, Applicants must (as determined by the Registry in its sole and exclusive right):
- Own, be connected to, employed by, associated with, or affiliated with a company that provides makeup and/or cosmetics related products, services, news, and/or content; or (ii) be an individual, association, or entity that has a meaningful nexus (as determined by the Registry in its sole discretion) with the cosmetics industry; and
- Possess a bona fide intention to use the domain name in supporting the mission and purpose of the TLD.
Would-be registrants have to submit an “application” for the domain they want, and L’Oreal gets to decide whether to approve it or not.
Whether L’Oreal chooses to apply liberal or conservative standards here remains to be seen.
Like most new gTLD registries, the company plans to reserve many domains for the use of itself, partners, or future release.
The policies also give L’Oreal broad discretion to suspend or terminate names it decides violate the terms of the registration policy, which it says it can amend and retroactively apply at any time.
Using the domain counter to the mission statement of the gTLD is a violation. The mission statement reads:
The mission and purpose of the TLD is first and foremost to promote the beauty, makeup and cosmetics segments, through meaningful engagement with manufacturers, beauty enthusiasts, consumers, and retailers, using a domain space intended for use by individuals and/or companies within or associated with the various industries that provide, utilize, or bear a recognizable connection to makeup and cosmetic products and/or services.
L’Oreal has defined gripe sites — sites established primarily to criticize — as a security and stability concern that “may put the security of any Registrant or user at risk”, banning
other abusive behaviors that appear to threaten the stability, integrity or security of the TLD or any of its registrar partners and/or that may put the security of any Registrant or user at risk, including but not limited to: cybersquatting, sale and advertising of illegal or counterfeit goods, front-running, gripe sites, deceptive and⁄or offensive domain names, fake renewal notices, cross gTLD registration scams, traffic diversion, false affiliation, domain kiting⁄tasting, fast-flux, 419 scams.
If you want to set up a .makeup web site to criticize, say, L’Oreal for “body shaming” or for its animal testing policy, lots of luck to you.
The gTLD is owned by L’Oreal but seems to be being managed primarily by its application consultant, Fairwinds Partners.
It was originally designated as a single-registrant space, a so-called “closed generic” or “exclusive access” gTLD, in which only L’Oreal could register names.
But the company was forced to change its plans, under pain of losing its application, after the Governmental Advisory Committee persuaded ICANN to perform a U-turn on the permissibility of closed generics.
.makeup is due to start accepting pre-launch requests for Founders Program domains next Monday. General availability will start October 19.
Sunrise will kick off September 8, though L’Oreal warns that it has withheld generic terms such as “shop” from this period.
The company also owns .beauty, and I expect its terms there to be similar.
Nic.at will next month start selling .at domains shorter than three character domains for the first time.
All one-character and two-character domains will be released, the ccTLD registry said, about 5,000 domains in total.
The released domains include those containing any of the 34 non-Latin letters Nic.at supports, it said.
Holders of trademarks valid in Austria before July 1 get the first crack at the names, during a August 29 to September 23 sunrise period.
During this phase, domains will cost €240 ($265) with a €120 ($132) application fee. Contested sunrise names will be auctioned in October.
Everything not grabbed by trademark interests will be put to a public auction from November 7, where the minimum bid will be €72 ($79).
If there’s anything left after that, it will be released into the general available pool for registration at standard .at prices.
Nic.at plans to dump all registered one and two-character domains into the .at zone file, so they can be used, at the same time on December 6.
Austria has no local presence requirements for ccTLD registration.
Given “at” has some semantic value in English, it could be a popular launch.
If you’ve spent over $40 million on a gTLD, you need to make your money back somehow, right?
It’s emerged that GMO Registry, which paid ICANN a record $41.5 million for .shop back in January, plans to charge $1,000 renewal fees, wholesale, on domains registered during its upcoming sunrise period.
Trademark owners will seemingly have to pay over the odds for domains matching their trademarks, while regular registrants will have a much more manageable annual fee of $24.
The prices were disclosed in a blog post from the registrar OpenProvider last week, in which the company urged GMO to lower its prices.
Sunrise is due to start June 30, running for 60 days, so there’s still a chance prices could change before then.
It’s not the first registry to charge more for sunrise renewals than regular renewals.
Any company that bought a .sucks domain during sunrise was lumbered with a recurring $2,499 registry fee.
.green also had a $50 annual sunrise renewal premium before Afilias took over the gTLD in April.
Others have charged higher non-recurring sunrise fees. With .cars, the sunrise fee was $3,000, which was $1,000 more than the regular GA price.
There was a small turn-out for the premium launch of .cars, .car and .auto gTLDs, but the registry says it cleared over $1 million in revenue.
The three gTLDs are run by Cars Registry, a venture between Uniregistry and XYZ.com.
They all finished their pricey Early Access Periods yesterday and are due to enter general availability today.
The EAP started January 12 with prices of $45,000 per domain. In GA, they won’t cost you less than $2,000.
While zone files show almost no new domains appearing between January 12 and today — three or four per domain at most — Uniregistry CEO Frank Schilling said EAP was a “success”.
“More than 100 dealers and brands took advantage of sunrise and EAP,” he said.
It appears there are a few dozen domains not appearing in zone files yet.
The three gTLDs combined have brought in over $1 million during EAP, Schilling said.
Aruba, the .cloud gTLD registry, said it received 500 applications during its sunrise phase, which closed this afternoon.
While low by pre-2012 standards, it’s a relatively respectable performance for a new gTLD, where sunrises periods consistently result in double-digit registrations.
It’s almost certainly in the top 10 for 2012-round gTLDs.
exactly one hour left to submit Trademark Priority Registration Orders in the .cloud sunrise… 500 received so far 🙂 #dotCloudFTW
— Get .Cloud (@getdotcloud) January 15, 2016
I gather there was only one duplicate application during the period, which ran from November 16.
Before sunrise began, Aruba already had about 30 “pioneer” registrants in the web hosting space, including Ubuntu and Weebly.
Landrush is set to kick off January 25, with general availability following February 16. Retail pricing will be around the $25 a year mark.