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.now and .realestate will be restricted, but Donuts keeps .tires open

Kevin Murphy, October 7, 2014, Domain Registries

It was a battle between open and restricted registration rules this week, as three more new gTLD contention sets were resolved between applicants with opposing policies.

Donuts won .tires (open), Amazon won .now (closed) and the National Association of Realtors won .realestate (restricted).

Donuts beat Goodyear and Bridgestone — two of the biggest tire companies in the world — to .tires. Both withdrew their respective applications over the last week.

If it was an auction it was not conducted via the usual new gTLD auction houses. It seems like Donuts settled the contention privately (or maybe just got lucky).

Both tire companies had proposed single-registrant closed generic spaces. Donuts, of course, has not.

Goodyear has active dot-brand applications for .goodyear and .dunlop remaining. Bridgestone has active applications for .bridgestone and .firestone, also dot-brands.

Amazon, meanwhile, won the .now contention set over five other applicants — Starbucks HK, XYZ.com, One.com, Global Top Level and Donuts, which have all withdrawn their bids.

Amazon’s application for .now envisages a closed registry in which all the second-level domains belong to the company’s intellectual property department.

Also this week, the NAR, which already has the dot-brand .realtor under its belt, beat Donuts, Minds + Machines and Uniregistry to the complementary generic .realestate.

Unfortunately for estate agents worldwide, the NAR plans a tightly restricted .realestate zone, in which only its own members will at first be able to register, according to its application.

The application does seem to envisage a time when others will be permitted to register, however.

The organization said in a press release this week that .realestate will be more open than .realtor, but that full policies will not be released until next year.