Porkbun offering free .gay domains for Pride month

Porkbun and Top Level Design are giving .gay domains away to celebration Pride month, the companies have said.

There appears to be a limit of one per customer, and names flagged as premium are not covered.

Porkbun’s renewal price is $27 per year.

The companies, which are affiliated, are using pride22.gay for the offer, which redirects to a porkbun.com page.

Pride month is celebrated in June to commemorate the Stonewall riots in New York in June 1969, widely seen as a significant turning point in the gay rights movement in the US.

Pride Month not transformative for .gay

June may be celebrated as Pride Month in some parts of the world, but the occasion hasn’t had a huge impact on registrations in the .gay gTLD, which launched late last year.

Zone files show 11,323 active .gay domains yesterday, up by 723 compared to June 1. That’s up only slightly on the 700 domain growth seen in May.

Registry spokesperson Logan Lynn said that “we do Pride 365 days a year”, adding:

Additionally, we have been running Pride promos and doing some storytelling about .gay’s first year with registrar partners like GoDaddy, Namesilo, Hover, Name.com, and Blacknight. .gay is a growing platform and has had a fantastic year, especially with tech-forward community members, such as gaymers and LGBTQ and allied developers. It would be reductive to expect a June-specific spike for our brand. We are not just a once-a-year product, but instead a platform for progress and real change for, and with, LGBTQ communities.

He added that the company, Top Level Design, is getting ready to announce some “.gay celebrity influencers” in the near future.

Pride Month is often acknowledged by the US government as a period to celebrate equality and commemorate the 1969 Stonewall riots. It is celebrated, if not officially recognized, in other countries.

Gay charities get first taste of domain cash

Top Level Design, which runs .gay, said today it has released its first tranche of cash to LGBTQ charities.

Since its September launch, it’s handed $124,400 to non-profits CenterLink and GLAAD, the company said.

Top Level Design has long promised to give 20% of its top line to these charities. At $25 a pop, that’s a $5 donation per domain.

This initial handout seems to be high, given the current level of domains under management, presumably due to higher sunrise fees and premium domains pricing.

The gTLD currently has 6,345 domains in its zone file.

.gay and Star Trek star troll the right to promote new gTLD

.gay registry Top Level Design has latched onto a social media trolling trend to promote the gTLD shortly after its launch.

The registry has created the web site TheProudBoys.gay, with the support of Star Trek actor and gay rights activist George Takei, as part of a broader social media effort to shame an American far-right group called The Proud Boys.

The Proud Boys is a political collective active in North America, widely regarded as far-right, neo-fascist, and sometimes a “hate group” or “white-supremacist”.

Whether it’s overtly homophobic is probably open to question — the group denies the charge — but in the US if you’re on the far right it’s usually implicit you do not support gay rights.

The Proud Boys are are probably most famous due to the first US Presidential debate last month, when Donald Trump declined to condemn the group with sufficient clarity.

After the debate, Takei suggested on Twitter that people who support gay rights post images of gay people doing gay things on social media using the hashtag #proudboys.

Sure enough, the hashtag was shortly dominated by photos of men kissing each other, or dressed in revealing leather outfits. It was really quite funny.

And then Top Level Design put up its web site on a .gay domain, which compiles some of these social media posts alongside a post condemning the Proud Boys.

The registry said it wants to “create a positive online space that celebrates this new community and galvanizes voters”, presumably referring to the imminent US Presidential election.

Takei seemed to endorse the site on Twitter, and Top Level Design suggested he had endorsed it.

I hear The Proud Boys are quite unhappy with me. Oops! Well, I’ve started to collect some of the fabulous posts from our #ProudBoys campaign, working my friends at dotgay. Check out the first carousel of images at https://t.co/WQTRcMWccg

— George Takei (@GeorgeTakei) October 5, 2020

While I find this all very funny, I have to wonder whether it’s strictly within .gay’s stated goals.

Top Level Design has said that it won’t allow bullying in its TLD.

I assumed that meant that if somebody used a .gay domain to “out” somebody not gay or not ready to come out, the domain would be suspended.

In this case the domain appears to be being used to imply plainly straight people are gay, which just feels wrong to me.

After a year’s delay, .gay reveals launch dates

Top Level Design has revealed the launch plan for its .gay gTLD, after almost a year of delays.

General availability was originally planned for October last year, but it was pushed out twice, first due to marketing reasons and then because of coronavirus.

The new plan is for GA to begin at 1500 UTC on September 16. Unlike last year’s planned launch, there does not appear to be any special symbolism to the date.

There’s also going to be an early access period first, from September 8 through 15. This is the period where reg prices start high and reduce every day until they settle at regular GA pricing.

As I’ve previously reported, the registry has reserved five tiers of premium names, from $12,500 down to $100, all of which will renew at premium prices to deter domainers.

The base registry fee is $25, but expect to pay more at the checkout.

Most of the large registrars are on board, with half a dozen set to offer pre-regs, but I don’t see any of the big Chinese registrars on the registry’s list.

Coronavirus: more delay and free domains for .gay

Top Level Design is delaying its general-availability launch of .gay domains for an indeterminate period due to the coronavirus pandemic.

The company said that the new gTLD, which had been slated to go GA May 20, will instead carry on in its trademark holders’ sunrise period indefinitely, until it’s figured out a new launch date.

But in the meantime it’s going to offer a “limited” number of .gay domains for free to any “LGBTQ organization, community group, individual, or small business looking for ways to foster digital Pride”.

These will presumably come from the pool of 100 domains that ICANN permits new gTLD registries to allocate prior to launch, so it certainly will not be a free-for-all.

It’s not the first time Top Level Design has rescheduled its launch. It had originally planned to come out to coincide with National Coming Out Day last October, but delayed to give it more time to get its marketing ducks in a row.

It looks like prospective .gay registrants are going to have to wait until the world’s attention is not so obsessively focused on coronavirus and life has somewhat returned to normal before they nab their names.

.gay hires pop star equality campaigner as spokesperson

Top Level Design has hired a pop musician with a history of gay rights activism and anti-bullying work as its new spokesperson for .gay, which launches today.
Logan Lynn has a 20-year career as a musician and TV presenter with nine studio albums under his belt. He also has experience doing public relations for LGBT charities.
He’s also been the recipient of homophobic trolling. Last year, he told People magazine about the relentless online abuse he suffered after putting his friend, Hollywood actor Jay Mohr, full-frontal nude in one of his music videos in 2018.
He wrote on Top Level Design’s blog over the weekend:

Over the past couple of years, as online abuse directed at me reached an all-time high, I realized I was in a unique position to use my platform and story to help usher in change. It’s this fight that has led to me partnering with Top Level Design on the launch of .gay.
…
We know that we will not be able to single-handedly turn the internet into a hate-free zone, but .gay is committed to doing our part, and we absolutely reject the status quo — which is to do nothing without a court order.

The registry, which kicks off its sunrise period today, has policies in place that allow it to suspend .gay domains if they’re being used for homophobic bullying. General availability begins May 20.

.gay prices and availability revealed as registry promises to give 20% of revenue to charity

The long-fought, once-controversial gTLD .gay is to launch a month from now.
Top Level Design, which won the string at auction against three other applicants last February, this week informed registrars that its sunrise period will begin February 10 this year. General availability will start May 20.
The registry, which beat a mission-focused, restricted “community” applicant for .gay, also said that it will give 20% of its top-line registration revenue to two LGBT charities — GLAAD and CenterLink.
With base registry fee of $25 per domain, that’s at least $5 going to gay charities for every domain sold. Registrars are being encouraged to match that donation at the retail level.
There will also be six tiers of “premium” domains — $100, $250, $650, $2,000, $5,000 and $12,500 — for which the 20% donation will also apply. Premium domains will renew at premium prices.
Top Level Design also says it is to enforce an anti-bullying policy. Any registrant using a .gay domain for “harassment, threats, and hate speech” will stand to lose their name. It’s a complaint-based enforcement policy; the registry will not actively monitor content.
Registrants who have forums on their .gay web sites will also have to police their user-generated content, to keep it in line with registry policy.
Its official policy even includes helpline numbers for bullied gay people who are feeling suicidal.
The registry appears to be making the right noises when it comes to calming concerns that an unrestricted, non-community .gay space could do more harm than good.
The key area where it diverges from the community application, which had been backed by dozens of gay-rights groups, is the lack of a ban on pornography. I’d hazard a guess that a good chunk of registration volume will come from that space.
The launch will comprise two sunrise periods and an early access period, before .gay goes to GA.
The first sunrise is the ICANN-mandated period, open only to those trademark owners with listings in the official Trademark Clearinghouse. That will run from February 10 to March 31. A second sunrise will be open to other trademarks, validated by back-end provider CentralNic. That runs from April 6 to May 6.
Both sunrise periods will include the automatic reservation of 10 potentially confusing Latin internationalized domain name variants, generated by CentralNic algorithm. This will include strings that transpose 0 and O or e and ë, for example.
EAP, the period in which early birds can grab the names they want for premium fees that decrease every day, runs from May 11 to May 17. Prices are not yet available.
GA is May 20.
Top Level Design originally planned to launch .gay last year, timed to coincide with National Coming Out Day in the US.
The new GA date appears to land on the anniversary of a landmark gay rights ruling in the US Supreme Court, Romer v Evans, but this may just be a coincidence.
.gay is launching about a month before the 50th anniversary of the Stonewall Riots, in June, so we might see some marketing around that event.
Registrars signing up to sell .gay domains are also being given some schooling, apparently courtesy of GLAAD, about what language is currently cool and uncool to use in marketing.
Apparently, the terms “homosexual”, “sexual preference” and “transvestite” are considered offensive nowadays and are therefore verboten in registrar marketing. “Queer”, as a partially reclaimed offensive term, should be used with caution.
I suppose Top Level Design had better hope the word “gay” is not added to this list any time soon, otherwise it has a serious problem on its hands.

.gay gets rooted

The new gTLD .gay, which was often used as an example of a controversial TLD that could be blocked from the DNS, has finally made it to the DNS.
While no .gay domains are currently resolving, the TLD itself was added to the root zone over the weekend.
Its registry is Top Level Design, which currently also runs .design, .ink and .wiki.
The company won the string in February, after an auction with three other applicants.
While Top Level Design had planned to launch .gay this October on National Coming Out Day in the US, but had to postpone the release so as not to rush things.
It’s now eyeing a second-quarter 2020 launch, possibly timed to coincide with a major Pride event.
The registry is currently hiring marketing staff to assist in the launch.
It’s the first new TLD to hit the internet since February, when South Sudan acquired .ss.
But it’s been over a year since the last 2012-round new gTLD appeared, when .inc was delegated in July 2018.
There are currently 1,528 TLDs in the root. That’s actually down a bit compared to a year ago, due to the removal of several delegated dot-brands.
.gay was, prior to 2012, often used as an example of a string that could have been blocked by governments or others on “morality and public order” grounds.
But that never transpired. The protracted time it’s taken to get .gay into the root has been more a result of seemingly endless procedural reviews of ICANN decision-making.

.gay not coming out this year after all

We won’t be seeing .gay on the internet this year.
Top Level Design has postponed the release of its hard-won gTLD until the second quarter of 2020, having recently said it was planning an October 2019 launch.
The company told registrars yesterday that it wants “to move forward on a timeline that will allow us to create greater impact in a more measured manner”.
The October date was meant to coincide with National Coming Out Day, which I said was “absolutely perfect”.
The 2020 date will instead coincide with one of the Pride events, the registry said.
The story is that Top Level Design wants to spend more time building up support from gay community groups, before it comes to market.
But CEO Ray King denied that it’s facing resistance from groups that supported the rival community-based application from dotgay LLC, which lost the chance to run .gay when it was auctioned.
“It’s really just about having enough time to do a thoughtful launch,” King told DI.
The company recently blogged about one of its .gay marketing brainstorming sessions.