GoDaddy formally signs .tv registry contract

GoDaddy has formally taken on the contract to run .tv, the ccTLD for the Pacific island nation of Tuvalu, according to the company.

GoDaddy Registry said that the deal was signed with the Tuvalu government at the Dubai Expo 2020 trade show on March 30.

The company won a tender process last December in which incumbent Versigin, which has been running .tv for 20 years, did not participate.

Tuvalu is expected to get a much bigger share of the revenue than it did under Verisign, which paid $5 million a year, but terms have not been disclosed.

GoDaddy senior director of business development George Pongas said in a press release that the parties are “convinced that together we can position the .tv ccTLD for significant worldwide growth and a new era of brand awareness and community engagement”.

GoDaddy is substantially more customer-facing than Verisign, and controls the registration path, so it’s not difficult to see how this could boost .tv’s sales.

The deal comes at an opportune time, as user-created video content is experiencing something of a boom.

GoDaddy wins .tv contract after Verisign blows off 20-year deal

GoDaddy is taking over the contract to run .tv from Verisign, after Verisign didn’t even bother to bid for renewal.

The deal brings to an end a relationship between Verisign and the tiny Pacific island nation of Tuvalu that has lasted 20 years and contributed millions to the country’s economy.

The country’s communications ministry said on its Facebook page that GoDaddy Registry was selected after a “competitive tender process”, but DI understands that Verisign did not participate.

While terms of the new GoDaddy deal have not been disclosed, it seems likely that Tuvalu was looking for a far bigger slice of the pie than the $5 million a year it was getting from Verisign, and for moneybags Verisign, with its .com cash-printing machine, it simply wasn’t worth the hassle.

Tuvalu has around 11,000 inhabitants and gross national income of around $60 million — its .tv money was a big deal for the country, even at the amount Verisign was paying.

With a likely bigger chunk of change coming from GoDaddy, it’s going to have more to invest in what it calls its “digital nation” strategy, which appears to involve investing heavily in blockchain-based technologies to compensate for the fact that it may well disappear beneath the waves over the next few decades.

.tv is a cornerstone of this strategy, the government says.

There’s thought to be at least half a million registered .tv domains, and the bog-standard non-premiums retail for about $50 a year, so it’s been a nice little earner for Verisign over the last two decades.

The company first took on .tv in 2001 when it acquired startup .tv Corp, which had inked the original deal with Tuvalu in 1998, for $45 million. The contract has been renewed a few times since then.

The ccTLD was the first example of a mainstream TLD offering tiered pricing, with premium strings carrying bigger price tags — controversial 20 years ago, almost standard practice today.

There have been reports over the years that the country thought it was getting short-changed by the deal, and the contract was put up for bidding earlier this year.

Despite reports that the tender seemed suspiciously tailored for a Donuts win, it seems GoDaddy has emerged the victor.

One can only assume it’s offered Tuvalu a bigger slice of the pie, which is what it had to do (under its previous incarnation as Neustar) to keep hold of the contract to run Colombia’s .co last year.

Neither Verisign nor GoDaddy has publicly released a statement about the switch. While it’s a lot of money, it’s not strictly material to either company’s already swollen top lines.

More details on the Tuvalu-VeriSign deal

VeriSign offered Tuvalu an extra $1 million a year in exchange for the continuing right to run .tv, but the tiny island nation declined, according to a new interview.
The Australian Broadcasting Corporation has a short audio piece over here on the strained relationship between VeriSign and Tuvalu, including an interview with finance minister Lotoala Metia.
Tuvalu gets about $2.2 million a year from VeriSign, according to the piece, but the government thinks it’s being short-changed.
VeriSign offered the country another $1 million a year, on the condition that the deal would be extended for five more years. It currently expires in 2016. Tuvalu declined.
The company declined to comment to ABC, but AusRegistry chief Adrian Kinderis stepped up to defend the deal, pointing out that VeriSign took all the risk.
Kinderis also accepted the interviewer’s suggestion that the new TLD round could leave .tv “obsolete”.
Here’s a link to the stream.

Tuvalu not happy with VeriSign deal

The government of the Pacific island nation of Tuvalu feels it’s getting a raw deal under its current contract with .tv registry manager VeriSign.
According to Radio New Zealand International, Tuvalu finance minister Lotoala Metia said VeriSign pays “peanuts” for the right to run the .tv namespace:

We are negotiating but we are tied because of the agreement that was signed before us. We cannot negotiate for an increase until 2016. Counter offers have been made but they are not acceptable to the government of the day. So we have to stick to our guns now. They’re giving us peanuts.

VeriSign, and its predecessor registry, run .tv under lease as a generic TLD. It is of course Tuvalu’s country-code. By GDP, Tuvalu is one of the poorest nations in the world.
The RNZI article reports that Tuvalu receives $2 million per year from VeriSign. That’s possibly sourced from the CIA World Factbook, which estimated that amount for 2006.
Yet the CIA also says that Tuvalu receives $1 million per quarter, based on a 12-year, $50 million deal that started in 2000.
For all these facts to be true, the deal must have been renegotiated at some point since it was originally signed.