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These two ccTLDs drove two thirds of all domain growth in Q2

Kevin Murphy, August 30, 2019, Domain Registries

The number of registered domain names in the world increased by 2.9 million in the second quarter, driven by .com and two ccTLDs.

That’s according to the latest Verisign Domain Name Industry Brief, which was published (pdf) overnight, and other data.

The quarter ended with 354.7 million domains. Verisign’s own .com was up 1.5 million over Q1 at 142.5 million names.

ccTLDs across the board grew by 1.9 million names sequentially to 158.7 million. Year-over-year, the increase was 10.5 million domains.

The sequential ccTLD increase can be attributed almost entirely to two TLDs: .tw and .uk. These two ccTLDs appear to account for two thirds of the overall net new domains appearing in Q2.

Taiwan grew by about 600,000 in the quarter, presumably due to an ongoing, unusual pricing-related growth spurt among Chinese domainers that I reported in June.

The UK saw an increase of roughly 1.3 million domains, ending the quarter at 13.3 million.

That’s down to the deadline for registering second-level .uk matches for third-level .co.uk domains, which passed June 25.

Nominet data shows that 2LDs increased by about 1.2 million in the period, even as 3LDs dipped. The difference between this and the Verisign data appears to be rounding.

Factoring out the .uk and .tw anomalies, we have basically flat ccTLD growth, judging by the DNIB data.

Meanwhile, the new gTLD number was 23 million. That’s flat after rounding, but Verisign said that the space was actually up by about 100,000 names.

Growth as a whole was tempered by what I call the “other” category. That comprises the pre-2012 gTLDs such as .net, .org, .info and .biz. That was down by about a half a million names.

.net continued its gradual new gTLD-related decline, down 200,000 names sequentially at 13.6 million, while .org was down by 100,000 names.

The overall growth numbers are subject to the usual DNIB-related disclaimers: Verisign (and most everyone else) doesn’t have good data for some TLDs, including large zones such as .tk and .cn.

This latest Chinese bubble could deflate ccTLD growth

With many ccTLD operators recently reporting stagnant growth or shrinkage, one registry has performed stunningly well over the last year. Sadly, it bears the hallmarks of another speculative bubble originating in China.

Verisign’s latest Domain Name Industry Brief reported that ccTLDs, excluding the never-shrinking anomaly that is .tk, increased by 1.4 million domains in the first quarter of the year.

But it turns out about 1.2 million of those net new domains came from just one TLD: Taiwan’s .tw, operated by TWNIC.

Looking at the annual growth numbers, the DNIB reports that ccTLDs globally grew by 7.8 million names between the ends of March 2018 and March 2019.

But it also turns out that quite a lot of that — over five million names — also came from .tw.

Since August 2018, .tw has netted 5.8 million new registrations, ending May with 6.5 million names.

It’s come from basically nowhere to become the fifth-largest ccTLD by volume, or fourth if you exclude .tk, per the DNIB.

History tells us that when TLDs experience such huge, unprecedented growth spurts, it’s usually due to lowering prices or liberalizing registration policies.

In this case, it’s a bit of both. But mostly pricing.

TWNIC has made it much easier to get approved to sell .tw names if you’re already an ICANN-accredited registrar.

But it’s primarily a steep price cut that TWNIC briefly introduced last August that is behind huge uptick in sales.

Registry CEO Kenny Huang confirmed to DI that the pricing promo is behind the growth.

For about a month, registrants could obtain a one-year Latin or Chinese IDN .tw name for NTD 50 (about $1.50), a whopping 95% discount on its usual annual fee (about $30).

As a result, TWNIC added four million names in August and September, according to registry stats. The vast majority were Latin-script names.

According to China domain market experts Allegravita, and confirmed by Archive.org, one Taiwanese registrar was offering free .tw domains for a day whenever a Chinese Taipei athlete won a gold medal during the Asian Games, which ran over August and September. They wound up winning 17 golds.

Huang said that the majority of the regs came from mainland Chinese registrants.

History shows that big growth spurts like this inevitably lead to big declines a year or two later, in the “junk drop”. It’s not unusual for a registry to lose 90%+ of its free or cheap domains after the promotional first year is over.

Huang confirmed that he’s expecting .tw registrations to drop in the fourth quarter.

It seems likely that later this year we’re very likely going to see the impact of the .tw junk drop on ccTLD volumes overall, which are already perilously close to flat.

Speculative bubbles from China have in recent years contributed to wobbly performance from the new gTLD sector and even to .com itself.