Uniregistry: sales prices down for “first time ever”

Uniregistry today said that it sold $29 million of domain names through its Uniregistry Market platform so far this year.
But the company said that average sales prices dipped for the “first time ever” over the period.
The 3,617 names it sold in the first eight months of the year went for on average $8,017 per domain, compared to $9,110 in the same 2016 period.
Average prices had been steadily rising since 2011, Uniregistry said in a press release. It blamed the reversal on “expansion into exploratory, nontraditional markets” — the mix leaning more towards new gTLDs and ccTLDs, in other words.
On the bright side, the total dollar value of sales were up to $29 million from the $25 million in the comparable period. Transactions were up 24%, the company said.
Eight months is an unusual period to report results for, making me wonder whether today’s statement is in response to some recent bad press, but as a private company I guess Uniregistry can report figures for whatever period it wishes.
The numbers, to reiterate, refer to its Uniregistry Market secondary sales platform, not its own cache of registry-reserved new gTLD domains.

GoDaddy’s reason for dumping Uniregistry doesn’t make a lot of sense

GoDaddy, as you may have read, has again decided to dump Uniregistry’s portfolio of TLDs, following wholesale price increases.
But its explanation for the move — trying to provide its customers with a “great product experience” — doesn’t seem to tally with the way it has gone about implementing the change.
The company confirmed this week that it will no longer offer new registrations in Uniregistry’s stable of new gTLDs, but will continue to support existing customers.
The registrar’s EVP of domains, Mike McLaughlin, reportedly explained the move like this:

GoDaddy strives to provide its customers with great product experiences wherever possible. After careful consideration, we decided to stop offering new Uniregistry domain names for sale because their pricing changes caused frustration and uncertainty with our customers.

But the way GoDaddy has gone about this looks like it is set to provide anything other than a great product experience.
For starters, existing registrants of Uniregistry names will find their registrations migrated over to the wholesale registrar Hexonet, for which GoDaddy will act as reseller.
They’ll still be able to manage their names via their GoDaddy control panels, but technically GoDaddy will no longer be the registrar.
This could well add friction to the customer support process, as well as meaning Hexonet will now show up in Whois as the sponsoring registrar.
Accompanying this move is the unexplained removal of Whois privacy services for all affected domains. Registrants will get a refund for their privacy service and will have the opportunity to switch registrars to one that will support privacy.
For those that remain, suddenly their personally identifiable information will become publicly available. This could lead to an increase in complaints and support calls as registrants realize what has happened.
In terms of price, existing registrants will presumably still be affected by Uniregistry’s increases to the same extent as they were previously. Again, their customer experience has not changed.
Overall, the explanation doesn’t make a heck of a lot of sense to me. I put the above points to GoDaddy and VP of domains Rich Merdinger responded, via a company spokesperson:

After we made the decision to stop supporting Uniregistry domain names, we worked to provide the best possible experience we could to our customers. We wanted them to have a transparent experience. They will log in to the same GoDaddy account and service the domain names the same way they always have. Because of the transfer of the name to a different registrar, privacy had to be removed. While this impacts a small subset of these customers, we have done everything to make this transition as smooth as possible.

It’s true that GoDaddy isn’t a big seller of Uniregistry names. It’s one of Uniregistry’s smaller channel partners and the number of Uniregistry names it’s sold — measured in the thousands — is a drop in the ocean of the over 55 million gTLD names it currently has under management.
The two companies are also competitors, it probably should be noted.
But while Uniregistry’s registrar seems to be have been well-received by customers, and its domain volume has grown rapidly in the last three years, it still only had about 1.5 million domains under management at the last count; hardly an existential threat to the Scottsdale behemoth.
It should also be noted that GoDaddy is not the only registrar to distance itself from Uniregistry.
NameCheap also recently discontinued support for the TLDs that are experiencing the biggest price increases. Tucows announced a similar move in May.
GoDaddy had already said it would drop Uniregistry once before, but changed its mind, before changing it back again.

Uniregistry sale leads to BBC telling millions that domainers exist

The BBC dedicated five minutes of prime-time air to telling the British public that domainers exist, after a Uniregistry domain name sale led to interest from producers.
The One Show appears on BBC One at 7pm five days a week. It’s the BBC’s flagship magazine program and appears to currently have about 3.5 million viewers per day.
It’s notorious for its hosts’ often jarring segues between sycophantic interviews with visiting celebrities and prerecorded human interest stories covering everything from people who collect doylies to people who are dying from AIDS.
In Friday’s episode — guest-hosted by Jerry Springer, no less — the first VT of the show is about domainers.
Regular host Alex Jones points out that while Springer and guest Rita Ora own their matching .com domains, fellow guest Tracey Ullman’s .com name is on the market for $795 (it’s registered to HugeDomains, but that isn’t mentioned).
Ullman laughs, and the UDRP-fodder is never mentioned again.
Cut to VT.
The roving reporter, whose name is not given, tells us that there are 335 million domains on the internet today, anyone can come up with one, and that “there are other people out there known as ‘domain dealers’ who buy these domains and sell them on for hundreds, thousands, or even millions of pounds”.
Brit domainer Graham Haynes is then introduced as “one of the first people to buy and sell domains”. He says he sold a portfolio of domains for £1.5 million ($1.91 million at today’s exchange rate) and spent $600,000 on furniture.co.uk.
Haynes says domains are always going up in value so he always tries to hold on as long as he can before he sells.
Then we get a few seconds over Skype with Aron Meystedt, who bought first-ever .com Symbolics.com eight years ago and says the name as been a “good cornerstone” of his portfolio. He uses the word “domainer” for the first time.
Then our reporter says she wants to find out whether she has what it takes to be a domainer.
We’re introduced to 25-year-old domainer Simon Whipps, who says he buys domains for £10 to £20 and sells them to end users for about £1,000.
The reporter hands him a list of domains she’s come up with and gives him half an hour to tell her whether they’re worth anything or not.
Then we’re off to the Cayman Islands, where a Londoner identified only as “Mo” lives. It’s presented as if he’s living the high life on a beach having made a killing from domains.
I believe he’s Mohammed Khan, a broker from Uniregistry. He says he helped broker personalloans.com ($1 million) and kiwi.com ($800,000).
Then it’s into the Uniregistry office, where a VP identified (mistakenly, it turns out) as “Alan Schwartz” mentions that he helped broker the $13 million sale of sex.com.
Back to Whipps, who tells the reporter than the only two domains on her list worth a damn are christmas.net and adventure.net. Given she owns neither, it’s not clear how she came up with these picks.
All in all, it’s a strange, thin, directionless fluff piece with nothing to say about domaining other than the fact that it exists. It could have been produced at basically any time in the last 15 years with barely any changes.
According to Uniregistry CEO Frank Schilling, the item came about as a result of interest from producers after Uniregistry made an aftermarket sale to somebody involved in the show.
It’s not clear who the buyer was or what the domain was, but apparently the kernel of the idea of the piece came about “organically” as a result of the deal.

After price hike, now Tucows drops support for Uniregistry TLDs

Tucows is to drop OpenSRS support for nine Uniregistry gTLDs after the registry announced severe price increases.
The registrar told OpenSRS resellers that it will no longer support .audio, .juegos, .diet, .hiphop, .flowers, .guitars, .hosting, .property and .blackfriday from September 8, the date the increases kick in.
It’s the second major registrar, after GoDaddy, to drop support for Uniregistry TLDs in the wake of the pricing news.
“The decision to discontinue support for these select TLDs was made to protect you and your customers from unknowingly overpaying in a price range well beyond $100 per year,” OpenSRS told its resellers.
It will continue to support seven other Uniregistry gTLDs, including .click and .link, which are seeing more modest price increases and will remain at $50 and under.
While Tucows is a top 10 registrar in most affected TLDs, its domains under management across the nine appears to be under 3,000.
These domains will expire at their scheduled expiry date and OpenSRS will not allow their renewal after the September 8 cut-off. Customers will be able to renew at current prices for one to 10 years, however.
Tucows encouraged its roughly 40,000 resellers to offer to migrate their customers to other TLDs.
Uniregistry revealed its price increases in March, saying moving to a premium-pricing model was necessary to make the gTLDs profitable given the lack of volume.
Pricing for .juegos and .hosting is to go up from under $20 retail to $300. The other seven affected gTLDs will increase from the $10 to $25 range to $100 per year.
After GoDaddy pulled support for Uniregistry TLDs, the registry modified its plan to enable all existing registrations to renew at current prices.
That clearly was not enough for Tucows, which has sent a pretty clear message that it’s not prepared to be the public face of such significant price hikes.

Uniregistry and Neustar have TLDs approved in China

China’s April batch of approved TLDs has been released, featuring three domains from Neustar and Uniregistry.
Neustar had its longstanding, 2000-round .biz pass regulatory scrutiny, while Uniregistry’s .link and .auto have also been approved.
While .auto is managed by Cars Registry, a joint venture with XYZ.com, its stablemates .car and .cars do not appear to have yet been approved.
The rubberstamping was made by China’s Ministry of Industry and Information Technology, which administers the country’s stringent regulatory framework.
Clearance means that customers of Chinese registrars will actually be able to deploy and use the names they buy.
The registries have also agreed to strict takedown policies for Chinese registrants.
While MIIT appears to be announcing newly approved TLDs on a monthly basis, it’s a slow drip-feed. I believe there are still fewer than 20 Latin-script gTLDs currently cleared for use in China.

Uniregistry to grandfather existing domains before big price increases

Uniregistry has backtracked on its plan to hike renewal fees on thousands of domain name registrations.
CEO Frank Schilling described the U-turn, which followed a ferocious backlash from domain investors, as “the right thing to do”.
The company had announced price increases across 16 of its 27 gTLDs that in one case exceeded 3,000% but in many more cases represented increases in the hundreds of percent.
The increases were to apply to new and renewing registrations, and Schilling had said that they were necessary to keep the affected TLDs afloat.
But domainers were furious, taking to blogs and message boards to announce and decry the death of all new gTLDs.
Leading registrar Go Daddy soon said that it would no longer sell Uniregistry TLDs, at least temporarily.
But yesterday Uniregistry announced a change of heart, providing an unusually detailed account of the thought process leading to the price increases that’s worth quoting at length.

“The registration providers we consulted reported that differentiating prices based on the time of the registration was technically difficult and confusing for customers,” said Bret Fausett, head of the Registry Services Team. “Based on that feedback, and considering the small number of registrants affected, we made the difficult decision to raise prices for all registrants.”
“After the announcement, however, we, and our registration partners, have heard clearly from our end users that the ability to register ten-years at the existing price does not ameliorate the pain of subsequent price increases for registrants facing substantial price increases,” said Mr. Fausett. “So, for the names in our highest-priced tiers, the price changes will affect only new registrations. We are asking our registration partners to do whatever is necessary to enable this approach.”
“Creating a legacy tier of prices for inaugural registrants in our niche, premium top-level domains is technically more difficult,” said Frank Schilling, Managing Director of Uniregistry, “but it’s the right thing to do for those pioneering individuals and companies who have staked their claims in the new Internet real estate.”

In other words, if you register a name in the affected gTLDs before September 8, your renewal fee will be at the current lower level.
Whether this will be enough to mitigate Uniregistry’s reputational damage in the domainer community remains to be seen.
But the company also said it plans to overhaul its premium names pricing by the end of the second quarter, scrapping the multi-tier pricing approach in favor of a one-size-fits-all menu.
Schilling said that price reductions will affect “millions” of reserved names and mean “hundreds of millions” of dollars of hypothetical value have been wiped from the portfolio.

Schilling expects GoDaddy to return after dumping Uniregistry gTLDs

Uniregistry CEO Frank Schilling has expressed his “surprise” that GoDaddy has decided to stop selling his company’s gTLDs, but said he expects the registrar to return in future.
GoDaddy’s decision to stop new registrations and inbound transfers for Uniregistry’s portfolio of gTLDs came after the registry revealed price increases for 16 strings that ranged from nominal to over 3,000%.
The registrar told Domain Name Wire yesterday that Uniregistry’s move presented “an extremely poor customer experience” and “does not reflect well on the domain name industry”.
Registrars are of course the customer-facing end of the domain name industry, and the burden of explaining renewal price increases of 5x falls on their shoulders.
But Schilling seems to expect the ban to be temporary.
“We are extremely surprised by GoDaddy’s reaction but are pleased that our extensions are available at many other registrars who support our approach. We remain ready to support GoDaddy when they decide on a path which works for their customers,” he told DI today.
“We expect them to return,” he added.
It’s a plausible prediction. GoDaddy’s statement to DNW said Uniregistry had been cut off “until we can assess the impact on our current and potential customers”, which suggests it’s not necessarily permanent.
GoDaddy is Uniregistry’s first or second-largest registrar in most of the affected gTLDs.
But because the gTLDs in question have so few domains in them, the number of GoDaddy-sponsored domains is typically under 1,000 per gTLD.
Even in the much larger zones of .click and .link (which are receiving small price increases and will still wholesale for under $10), GoDaddy’s exposure is just a few thousand domains and it’s nowhere near the market leader.
I wonder how much of GoDaddy’s decision to drop Uniregistry has to do with the reaction from domain investors.
Ever since DI broke the news of the price increases a week ago, there’s been a stream of angry domainer blog and forum posts, condemning Schilling and Uniregistry for the decision and using the move as a stick to batter the whole new gTLD program.
For registrars, it doesn’t necessarily strike me a terrible deal.
While they will have to deal with customer fallout, over the longer term higher wholesale prices means bigger margins.
Registrars are already adding about a hundred bucks to the $300 cost of a .game domain, and the price increase from $10 to $300 of the Spanish equivalent, .juegos, likely means similar margins there too.

Schilling: big price increases needed to keep new gTLDs alive

Uniregistry is to massively increase the price of some of its under-performing new gTLDs in an effort to keep them afloat.
Sixteen TLDs from the company’s portfolio of 27 will see price increases of up to 3,000% starting September 8, CEO Frank Schilling confirmed to DI today.
“We need more revenue from these strings, especially the low volume ones, without question,” he said. “We can’t push on a string and stoke demand overnight. So in order for that string to survive as a standalone it has to be profitable.”
While domainers have taken to new gTLDs in greater numbers than Schilling anticipated, demand among worldwide consumers has been slower than expected, Schilling said.
“If you have a space with only 5,000 registrations, you need to have a higher price point to justify its existence, just because running a TLD isn’t free,” he said.
The alternative to repricing would be to sell the TLD in question to a competitor, which in turn would then be forced to reprice anyway, he said.
The TLDs seeing the biggest price hikes are .hosting and .juegos (Spanish for “games”) which are going up from about $20 retail and about $10 retail respectively to about $300 apiece.
Schilling said he believed that true web hosts could afford the new pricing. The .juegos increase is modeled on what Uniregistry has been doing with .game, which currently retails for closer to $400.
At the budget, sub-$10 end of the portfolio, .click and .link are to see fees rise by a buck or two per year.
Names in .audio, .blackfriday, .diet, .flowers, hiphop .guitars and .property, currently priced in the $10 to $25 range, will all start retailing for about $100 per year.
The other affected TLDs are .christmas, .help, .sexy and .tattoo, which will all see big increases but stay in the sub-$100 range.
The TLDs seeing the biggest price increases are among the ones with the fewest registrations — .juegos has about 1,000 names in its zone, while .hosting has fewer than 6,000. Most of the 16 TLDs have fewer than 10,000 names in their zones.
Uniregistry is no stranger to highly-priced domains. It runs .cars, .car and .auto, where it sells every domain at $2,888 a year retail (with no reserved premiums) but has fewer than 500 names in each zone.
Schilling said that in some ways he prefers this model to the more standard model of low-price base fees with high-price premiums.
The higher prices will likely lead in the short term to lower registration numbers (as speculators flee) but will give Uniregistry more cash to invest in marketing.
“That metering effect of high prices, we like that, in terms of trying to grow the namespace, and it gives us money we can use to try to market the strings to prosperity,” Schilling said.
“At a higher price point, the marketing can scale, but we just can’t do it on base registrations of ten bucks or twenty bucks,” he said.
He added that the higher base fee gives Uniregistry more flexibility to provide periodic discounts.
ICANN rules make it much easier to have a high base fee and keep it regularly discounted than to periodically increase fees, which requires six months notice.
“Between renewals promotions and pricing promotions, a lot of the effects of the price increases will be moot,” Schilling said.
Because the new prices don’t kick in until September, registrants are able to lock in pricing at current levels by renewing for up to 10 years.
While the price increases and Schilling’s relatively gloomy commentary will certainly fuel opponents of new gTLDs, whom are legion, Schilling is still bullish on the market, which he continues to characterize as a marathon rather than a sprint.
“Within ten years, will it be bigger? Absolutely. It’ll be quintuple what it is today,” he said. “But we need to get to 10 years, and to keep the lights on between here and there we need higher prices, without question.”

Uniregistry says it was unaffected by mother of all DDoS attacks

Almost 50 top-level domains were believed to be exposed to the massive distributed denial-of-service attack that hit Dyn on Friday, but the largest of the bunch said it managed to stay online throughout.
As has been widely reported in the mainstream and tech media over the last few days, DNS service provider Dyn got whacked by one of the biggest pieces of DDoS vandalism in the internet’s brief history.
Dyn customers including Netflix, Twitter, Spotify, PayPal and Reddit were reportedly largely inaccessible for many US-based internet users over the space of three waves of attack over about 12 hours.
The company said in a statement that the Mirai botnet was likely the attackers’ tool of choice.
It said that “10s of millions” of unique IP addresses were involved.
It has since emerged that many of the bots were actually installed on webcams secured with easily-guessable default passwords. XiongMai, a Chinese webcam manufacturer, has issued a recall.
In terms of the domain registry business, only about 50 TLDs use Dyn’s DynTLD service for DNS resolution, according to IANA records.
About half of these are tiny ccTLDs. They other half are Uniregistry’s portfolio of new gTLDs, including the like of .link, .car and .photo.
Uniregistry CEO Frank Schilling told DI that the Uniregistry TLDs did not go down as a result of the attack, pointing out that the company also uses its own in-house DNS.
“We like Dyn and think they have a great product but we did not go down because we also run our own DNS,” he said. “If we relied on them exclusively we would have gone down, but that is why we don’t do that.”

Uniregistry to release 10 million domains on October 4

Uniregistry plans to release millions of registry-reserved domain names, many at standard registration fee, two weeks from now.
The company, which has about 25 new gTLDs in its stable, will release 10 million currently reserved names on October 4, CEO Frank Schilling told DI.
The revelation follows news that the company has started allowing thousands of registry-owned domains to expire and return to the available pool.
About 200,000 domains originally registered to North Sound Names, a separate Schilling-controlled company, are being made available via regular channels.
Those domains were registered (rather than reserved) so that Uniregistry could throw up landing pages inviting potential buyers to make offers. After they drop, they will no longer resolve.
But Schilling said a further 9.8 million names will also hit the market next month.
“It’s just a much better time because we have greater distribution and we are less likely to see all our names taken at land rush by one or two commercial registrants,” he said.
“We are unblocking and deleting 10 million domain names and making them available for registration through more than 200 registrars,” he said.
“Almost all will be standard reg [fee],” he said, when asked about pricing. Others will carry premium fees.
A web site publishing lists of newly released names will go live in about a week, he said.
DNW has previously reported that Uniregistry plans to release names that were initially blocked due to ICANN’s name collisions mitigation plan.
Those lists (which are usually mostly junk) are already published by ICANN and can be found accompanying the Registry Agreement for the relevant TLD linked from this page. Here’s the 35,000-name .link collisions list (.csv) for example.