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.trust finds a new home with UNR

Kevin Murphy, November 12, 2020, Domain Registries

UNR has acquired the contract to run the .trust new gTLD.

According to ICANN records, the registry agreement was transferred to UNR, the registry arm of the former Uniregistry, back in June.

It’s the second time the TLD has changed hands since it was delegated back in 2014.

It was originally awarded by ICANN to Deutsche Post, but was quickly sold to NCC Group, which launched it in early 2015.

While .trust is technically live, it has not actually sold any domain names yet and doesn’t appear to have any registrars. The only domains in use, a mere half-dozen, all appear to belong to NCC.

Expect that to change under its new ownership.

I first speculated that .trust was for sale back in 2016, after the then-CEO of NCC utterly slagged off the new gTLD program.

But when NCC sold off its domain name assets in 2017, .trust remained with the company.

The gTLD seems to be following UNR’s chief legal officer, Jean-Christophe Vignes, who ran it under NCC before joining UNR two years ago.

I believe it’s UNR’s 25th gTLD. The company has not yet announced its plans for .trust.

To show new focus on registry, Uniregistry dumps “registry” from its brand. Um…

Uniregistry (or possibly “Uni Registry” or just “Uni”) has announced that it is changing its branding yet again.

UNR logoThe company now wishes to be known as UNR, which stands for Uni Naming & Registry, according to a press release today.

The change is related of course to the acquisition of several former Uniregistry business units — namely the registrar, the portfolio and the marketplace — by GoDaddy. That was announced in February but appears to have just closed.

UNR said it is “singularly focused on registry expansion”. It manages 20-odd of its own gTLDs and offers registry back-end services to others.

Its old web site, uniregistry.com, now displays GoDaddy branding — “Uni, a GoDaddy brand” — and functions as a retail registrar.

UNR is now using unr.link and unr.com, according to the press release. Both, for me, resolve to uniregistry.link — .link is one of the gTLDs UNR runs under ICANN contract.

So, Uniregistry is now a registrar in the GoDaddy stable and UNR is the registry. Or something. Got it? Good.