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O.com might be a one-off for Verisign

Kevin Murphy, March 14, 2019, Domain Registries

Verisign today was finally given approval to auction off o.com, the first single-character .com domain to hit the market since the early 1990s.

The ICANN board of directors voted to approve a contractual amendment that will lift the ban on single-character .coms in this instance, but it may not necessarily mean more will be sold in future.

The resolution passed in Japan states that the approval is “limited to the unique circumstances of this particular domain name, and the approval of the amendment does not establish a precedent that applies in other circumstances.”

So if Verisign decides it wants to sell off the remaining 22 one-letter .com domains in future, it’s going to have to go through the same lengthy approval process again, with no guarantee that ICANN will give it the nod.

Still, if the o.com proposal is hunky-dory this time around, I fail to see why ICANN would reject an identical proposal to sell a different domain.

As I explained in a blog post a week ago, Verisign will only get $7.85 a year for the domain, regardless of how many millions it raises.

The rest of the money will be distributed to non-profit causes by an independent third party.

While the auction has already cost Verisign far more money than it will make, it’s a nice PR win for the next time its .com price-raising powers are questioned.

Overstock.com, which has been lobbying ICANN and Verisign for the release of o.com for years is a virtually guaranteed bidder.

Former ICANN bigwig Kurt Pritz said recently that Overstock offered to pay ICANN $1 million to $2 million for the domain (somewhat shadily, it has to be said) over a decade ago.

Other O trademark owners that may show up include sporting goods vendor Oakley and future President of the United States Oprah Winfrey.

I hope bidders have to sign a no-suing covenant, as this is the kind of thing that could easily wind up in court.