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Another new gTLD up for sale with $750,000 reserve

Another new gTLD contract is hitting the market, with Dotversicherung-registry offering .versicherung at auction next month.

The August 26 auction, to be managed by RightOfTheDot and Heritage Auctions, has a $750,000 reserve.

The string is the German word for “insurance”. The gTLD launched 10 months ago.

“There are over 3,000 domain names registered to the German speaking insurance industry at 99 euro’s a year with virtually no advertising, marketing or promotion,” RightOfTheDot’s Monte Cahn said.

Retail prices range from 150 euros to 250 euros a year.

The registry has 10,000 reserved keyword domains that will pass to the buyer, according to RightOfTheDot.

Insurance TLD draws interest

Kevin Murphy, November 12, 2010, Domain Registries

An initiative to create a top-level domain for the insurance industry appears to be attracting support in German-speaking countries.

dotVersicherung plans to apply for .versicherung (.insurance) in the first round of new TLD applications next summer, according to its web site.

The domain would be reserved for insurance companies in Germany, Austria and Switzerland.

Judging by its web site, which is one of the more comprehensive I’ve seen from a new TLD initiative, it has picked up a fair bit of interest from insurance companies already.

The organization reckons it will cost about 2 million euros to launch the TLD, and it currently appears to be inviting investors to get involved.

It disputes the idea that .versicherung is too long for a TLD, saying that there are already 25,000 domains in .de that contain the term at the second level and that most visitors will use search engines, rather than type-in, to find web sites.

It looks like the organization has been around several months, and is currently doing a publicity tour of its target nations. It also looks like Dirk Krischenowski, CEO of dotBERLIN, is involved in an advisory capacity.

I’m getting this information via Google Translate, by the way, so it may not be 100% reliable.

Hat tip to Jean Guillon, who’s been turning the ability to spot new TLD initiatives into a fine art recently.